Parisa Burton
West Orange
Summary
Marketing and communications expert with a strong journalism background, proficient in content creation, social media management, SEO, and brand strategy. Authored over 60 articles and edited more than 100 pieces for various publications, effectively using storytelling to connect with audiences. International experience gained through study abroad in Milan enhances global marketing insights and strategies.
Overview
3
3
years of professional experience
Work History
Freelance Journalist
CivicStory
11.2025 - Current
- Create in-depth articles and explainers focused on sustainability and community initiatives in New Jersey, incorporating expert perspectives and research to enlighten readers and stimulate civic engagement.
Social Media Manager
Red Root Marketing
Montclair
10.2025 - Current
- Oversee four client social media accounts, generating brand-specific content and graphics, executing content shoots, producing monthly performance and growth reports, & proofreading colleagues’ content calendars with average of 30K monthly views across two accounts.
Civic Engagement Intern
The Jersey Bee
Essex County
06.2025 - 08.2025
- Utilized data-driven strategies to identify information gaps and foster community engagement through blog posts, explainer content, canvassing, and tabling events generating 50+ newsletter sign-ups.
Peer Advisor, Office of Study Abroad
The College of New Jersey
Ewing
01.2024 - 05.2025
- Utilized study abroad experience to advise prospective students, addressing inquiries via text and email, participating in events, and delivering presentations that enhanced awareness and engagement with global programs.
News Reporting Intern
MercerMe
Hopewell Valley
01.2025 - 05.2025
- Reported on three news stories for Hopewell Township, highlighting public health, local agriculture, and small business developments to inform and engage community residents.
Department of Communications Assistant
The College of New Jersey
Ewing
09.2024 - 05.2025
- Facilitate diverse administrative tasks, oversee social media content, and support event coordination to streamline department operations and boost program engagement.
Magazine Editor
Her Campus Media
Ewing
09.2024 - 12.2024
- Edited and crafted written content for global women’s online magazine, refining 50+ pieces and authoring five articles on culture, fashion, and travel that attracted significant readership.
College Newspaper Editor
The Signal
Ewing
09.2024 - 12.2024
- Edited over 90 opinion and international stories for clarity and engagement. Wrote more than 40 campus, local, and global articles to inform diverse audiences. Managed digital and print production processes for timely and accurate publication.
Website Design & Marketing Intern
Techdesigno
West Orange
06.2023 - 08.2023
- Crafted SEO-friendly blogs, social media, and web content for five small business clients, elevating website visibility and social media engagement.
Education
Bachelor of Science - Major: Marketing; Minor: Journalism
The College of New Jersey
Ewing, NJ05-2025
Università Cattolica Del Sacro Cuore
Milan, ItalySkills
- Content Creation (Posts, Infographics, Reels, Campaigns)
- Content Scheduling (Meta Business Suite, Hootsuite)
- Email Marketing
- Social Media Marketing (Instagram, TikTok, Facebook)
- Video & Multimedia (CapCut, TikTok)
- CMS (Joomla, WordPress)
- Market Research (SPSS, Qualtrics)
- SEO & Content Optimization
- Blog Writing and Copyediting
- Graphic Design (Canva, Adobe Creative Cloud)
References
References available upon request.
Timeline
Freelance Journalist
CivicStory
11.2025 - Current
Social Media Manager
Red Root Marketing
10.2025 - Current
Civic Engagement Intern
The Jersey Bee
06.2025 - 08.2025
News Reporting Intern
MercerMe
01.2025 - 05.2025
Magazine Editor
Her Campus Media
09.2024 - 12.2024
Department of Communications Assistant
The College of New Jersey
09.2024 - 05.2025
College Newspaper Editor
The Signal
09.2024 - 12.2024
Peer Advisor, Office of Study Abroad
The College of New Jersey
01.2024 - 05.2025
Website Design & Marketing Intern
Techdesigno
06.2023 - 08.2023
Bachelor of Science - Major: Marketing; Minor: Journalism
The College of New Jersey
Università Cattolica Del Sacro Cuore