Parker Holt
Draper,UT
Summary
Product Marketing leader with a track record of shaping narratives, driving GTM strategy, and influencing revenue outcomes in B2B SaaS. I have experience leading high-impact launches, competitive positioning, and enterprise messaging for complex AI and data-driven products. Trusted cross-functional partner to Product, Sales, and executive teams, known for building clarity, focus, and momentum in growth- and profitability-driven organizations.
Overview
13
13
years of professional experience
Work History
Sr. Product Marketing Manager
Nirvana
San Francisco, California
06.2025 - Current
- Drive the go-to-market strategy for new product launches and enhancements.
- Conduct a competitive analysis to inform pricing and positioning strategies.
Product Marketing Lead
Orum
Remote
09.2022 - 05.2025
- Lead the PMM team, providing coaching and feedback for team members while driving strategic initiatives aligned with company objectives
- Developed and executed successful GTM strategies for 8+ new Tier 1 & 2 products
- Created a customer advisory board to build stronger relationships and champions
- Led a strategic pricing and packaging overhaul & introduced the first add-on package resulting in $2M+ ARR
- Created a CI program that led to a 50% increase in competitive win rates
Sr. Product Marketing Manager
Pluralsight Flow
Draper
10.2021 - 08.2022
- Lead new pricing and packing strategy, and roll out to increase revenue and customer value
- Partnered with 5 PXT's to influence roadmap and GTM strategy for new product launches
- I built a customer advisory board and led the first in-person meeting, delivering additional market and customer insights
Product Marketing Manager
Pluralsight - Skills
Draper
01.2020 - 10.2021
- Supported sellers with product messaging, talk tracks, and sales collateral
- Developed joint messaging and assets for Google Cloud, Microsoft Azure, and Accenture to drive internal and external partner alignment
- Worked with PXT's to influence product and GTM strategy for new product launches
Global Product Marketing Manager
GE Healthcare
Salt Lake City
07.2019 - 01.2020
- Developed digital library of assets for sales team, tracked most used and updated collateral
- Led new hardware product launch, partnering with engineering and development teams
Senior Product Marketing Manager
Clinical Innovations
Salt Lake City
01.2015 - 07.2019
- Conducted customer research to develop product positioning & messaging
- Executed marketing campaigns, including: research, strategy, asset creation, segmentation, tracking & follow-up
- Write copy, layout and design marketing collateral and promotional materials
- Lead and organized trade-shows, conferences, advisory group meetings, and other events
Product Manager
Clinical Innovations
Salt Lake City
02.2013 - 12.2014
- Managed three products used in more than 90% of US hospitals, grew each product line 15%+ YoY
- Defined user and product specifications based on voice of the customer and clinical advisory member inputs
- Successfully launched three new products
- Created sales collateral for product training (in-person and virtual) for managed products
Education
BS - Marketing
University of Utah
Salt Lake City05.2013
Skills
- Messaging and storytelling
- Competitive analysis
- Pricing and packaging
- Go-to-market strategy
- Market and customer research
- Voice-of-customer
Volunteer Experience
- Board Member, Kids Feeding Kids, Salt Lake City, Salt Lake City, UT
- Spearheaded a corporate rebrand, new website, new logo, new partners, new fundraising materials., Organized 2018, 2019, 2021 event where each year we had an average of 1,500 volunteers and packed over 250K meals.
- Market & Customer Research, Kids Feeding Kids, Salt Lake City, Salt Lake City, UT
Languages
Spanish
Hobbies
I love being active and outside; whether it's playing with my wife and kids, watching them play sports, or enjoying a nice hike or day on the lake. But there is nowhere I'd rather be than on a beach or a golf course.
Timeline
Sr. Product Marketing Manager
Nirvana
06.2025 - Current
Product Marketing Lead
Orum
09.2022 - 05.2025
Sr. Product Marketing Manager
Pluralsight Flow
10.2021 - 08.2022
Product Marketing Manager
Pluralsight - Skills
01.2020 - 10.2021
Global Product Marketing Manager
GE Healthcare
07.2019 - 01.2020
Senior Product Marketing Manager
Clinical Innovations
01.2015 - 07.2019
Product Manager
Clinical Innovations
02.2013 - 12.2014
BS - Marketing
University of Utah