Parker Landry Murphy

• Leading global cross-functional teams across engineering, marketing, sales, operations, and executive leadership, driving strategic initiatives from concept through global commercialization.
• Manage a global brand portfolio achieving an average of 12% YOY growth for last 4 years by aligning customer insights, partnerships, market opportunities, commercial objectives, and long-term growth strategies across multiple regions serving as a key liaison between internal teams and external business partners.
• Led the commercialization strategy for a flagship product launch forecasted to generate more than $76M in revenue over five years through strategic positioning, customer-focused development, and market activation planning.
• Analyze market trends, customer feedback, and competitive intelligence to develop business cases, product roadmaps, and partnership opportunities that inform investment decisions, growth initiatives, and long-term strategic planning.
• Created and implemented a global customer testing and feedback framework that strengthened stakeholder alignment, improved customer insights, enhanced cross-functional decision-making, and increased collaboration between product, marketing, and development teams.

· Led cross-functional teams spanning digital, marketing, retail, and operations functions to develop and launch a unified web platform across 70 locations, improving customer experience and driving a 15% year-over-year increase in rental demand.

· Partnered with marketing, design, and external retail partners to develop and execute go-to-market initiatives, ensuring alignment of customer needs, brand objectives, and business priorities for consistent execution across customer touchpoints.

· Leveraged Goggle analytics, customer behavior data, and market insights to identify website optimization opportunities, enhancing customer acquisition and conversion rates.

· Coordinated product launches and seasonal marketing campaigns for outdoor gear.

· Coordinated with customers and vendors to resolve conflicts and streamline e-commerce operations,

· Developed training materials and SOPs for digital fulfillment teams to enhance onboarding process and operational efficiency.