Parker Morrison
Mount Pleasant
Summary
Dynamic professional with a proven track record in audience engagement and market research, honed at Central Michigan University Athletics and other notable organizations. Excelled in brand building and live broadcasting, significantly enhancing game day experiences and media coverage. Skilled in content development and exceptional communication, adept at fostering guest relationships and leading teams to achieve remarkable PR results.
Overview
2
2
years of professional experience
Work History
Radio Broadcaster
Central Michigan University Basketball Teams
09.2024 - Current
- Facilitated live coverage of special events, promotions, and sports matches.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
Director of Public Relations and Promotions
Central Michigan International Film Festival
09.2024 - Current
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Executed social media plans to create cohesive online presence.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Vice President and Director of W2/M2 Operations
Central Club Hockey Network
05.2024 - Current
- Increased company growth through collaboration with sales and marketing departments.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Studio Director
Central Club Hockey Network
11.2022 - Current
- Coordinated camera shots, graphics and regulations compliance for productions.
- Controlled remote broadcasts by operating equipment to manage feeds.
Play-by-Play Broadcaster
Central Club Hockey Network
09.2022 - Current
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Selected material to develop interesting and professional presentations for different formats.
Marketing/Game Day Presentation
Central Michigan University Athletics
06.2024 - 01.2025
- Proposed new ideas and concepts to enhance game day marketing and operations.
- Creation/set up/tear down of marketing aspects for home football, basketball, volleyball, and gymnastics games/meets.
Education
Bachelor of Arts - Sports Management, Broadcasting, Journalism
Central Michigan University
Mount Pleasant, MI05-2026
Skills
- Market research
- Audience engagement
- Exceptional communication
- Building guest relationships
- Live broadcasting expertise
- Live event coverage
- Brand building
- Content development
- Improvisation
- Event hosting
- Engaging personality
Timeline
Radio Broadcaster
Central Michigan University Basketball Teams
09.2024 - Current
Director of Public Relations and Promotions
Central Michigan International Film Festival
09.2024 - Current
Marketing/Game Day Presentation
Central Michigan University Athletics
06.2024 - 01.2025
Vice President and Director of W2/M2 Operations
Central Club Hockey Network
05.2024 - Current
Studio Director
Central Club Hockey Network
11.2022 - Current
Play-by-Play Broadcaster
Central Club Hockey Network
09.2022 - Current
Bachelor of Arts - Sports Management, Broadcasting, Journalism
Central Michigan University
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