Summary
Overview
Work History
Education
Skills
Timeline
Generic

Parker Rendell

Maitland,FL

Summary

A results-driven and relationship-oriented marketing strategist specializing in digital campaign planning, execution, and management with expertise in crafting customized strategies for each client by using research and client consultations to gain a thorough understanding of their business goals, KPIs, and marketing needs. By matching brand-wide data with market-specific trends, I deliver KPIs that are easily translated and understood through the lens of growing a client's business. My goal is to use data to form relationships: connecting brands to the consumers who are waiting to meet them.

Overview

3
3
years of professional experience

Work History

Strategy Manager

321 The Agency
03.2023 - Current
  • Devised a franchise marketing program for an enterprise client with over 80 franchises worldwide
  • Led franchisee enrollment in the agency's franchise marketing program by conducting initial consultation calls and coaching a team of digital strategists through campaign ideation, execution, and optimization
  • Maintained franchise enrollment by working directly with the account manager to develop customized marketing plans and campaigns for each venue while maintaining and enforcing brand-wide initiatives, products, and promotions.
  • Managed a portfolio of campaigns for family entertainment venues with a monthly budget of $40,000 and ROAS of 8
  • Oversaw a cross-channel ROAS increase across 40 venue locations by 15-20% to 7 across an enterprise budget of $150,000 monthly

Digital Campaign Manager

321 The Agnecy
06.2021 - 03.2023
  • Managed and optimized cross-channel marketing campaigns across a portfolio of clients with a combined annual budget of $1.2 Million
  • Decreased CPA for a roofing client by 65% to $90 within 3 months of onboarding the account with a $100,000 monthly budget
  • Strategized, deployed, and optimized cross-channel media campaigns for a family entertainment industry client that maintained a monthly ROAS of 10 and a monthly budget of $35,000.
  • Developed and optimized strategies in the food and beverage industry to maintain a cross-channel ROAS of 8 every month with a $20,000 monthly budget
  • Connected media campaign KPIs to business KPIs with the goal of indicating the key importance of marketing campaigns in the clients' success

Digital Marketing Intern

InstaNatural
12.2020 - 05.2021
  • Deployed and optimized Amazon PPC campaign to maintain an ACOS less than 20%
  • Keyword optimized Amazon product listings to enhance relevance and rankings in PPC and organic search results
  • Developed and implemented data collection processes for streamlined data collection and analysis

Education

Bachelor of Science - Marketing

University of Central Florida
Orlando, FL
08.2021

Skills

  • Brand Marketing
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • Google Tag Manager
  • Amazon Advertising
  • DSP Advertising
  • Email Marketing
  • Franchise Marketing Management
  • Conversational Spanish
  • Client Relationship Management

Timeline

Strategy Manager

321 The Agency
03.2023 - Current

Digital Campaign Manager

321 The Agnecy
06.2021 - 03.2023

Digital Marketing Intern

InstaNatural
12.2020 - 05.2021

Bachelor of Science - Marketing

University of Central Florida

Similar Profiles

CREATE PROFILE
Parker Rendell