Parker Shultz
Cuyahoga Falls
Summary
Results-driven marketing professional with proven expertise in data analysis, campaign planning, execution & optimization. Skilled in leveraging analytics tools and methodologies to drive strategic insights and business growth. Strong focus on collaboration, adaptability, and delivering measurable outcomes in fast-paced environments. Known for reliability and effective problem-solving in team settings.
Overview
7
7
years of professional experience
Work History
Marketing Analyst
AfterMath
10.2021 - 07.2025
- Analyze marketing campaign data to provide actionable insights to internal and client teams
- Build and maintain client-facing reporting dashboards
- Marketing campaign management from planning to execution and analysis
- Manage media schedules including broadcast (TV & Radio), print, digital, social media
- Develop media and communication strategies
- Write RFPs and evaluate media vendor proposals
Data Analyst
Martin Wheel
09.2019 - 10.2021
- Assisted Operations Manager in collecting data for decision making
- Reassed inventory management strategy, including restock points, warehouse layout, etc.
- Managed sales forecasting data
- Built tools and interactive reports for Sales, Purchasing, & Operations depts.
- Salesforce Admin responsibilities
Communications Intern
South Akron Youth Mentorship
11.2018 - 08.2019
- Developed and implement organizational communications best practices
- Created & posted social media content, leading to a 5% increase in following
- Website redesign & optimization
Education
Bachelor of Business Administration - Integrated Marketing Communications
The University of Akron
05.2019
Skills
- Data analysis/visualization
- Marketing strategy development
- Google Analytics/GA4 proficiency
- Social media analytics
- Marketing strategy development
- Design skills in Publisher, Lightroom, InDesign, Photoshop, Canva, WordPress
Timeline
Marketing Analyst
AfterMath
10.2021 - 07.2025
Data Analyst
Martin Wheel
09.2019 - 10.2021
Communications Intern
South Akron Youth Mentorship
11.2018 - 08.2019
Bachelor of Business Administration - Integrated Marketing Communications
The University of Akron
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