Parker Smith

• Manage merchandise and retail sales for all UNC athletics events and various NCAA & ACC championships.
• Oversee storefront operations open 6 days a week
• Increased football revenue by $290,381 and men's basketball revenue by $96,207 in first year.
• Initiated marketing campaigns with UNC to promote store products and services effectively.
• Develop innovative NIL strategies to strengthen Carolina brand and attract recruits.
• Analyze sales reports to pinpoint areas for improvement and success.
• Monitor customer buying habits and market trends to optimize sales.
• Oversee competitor activities to maintain competitive pricing and product range.
• Create weekly employee schedules based on availability and the sports calendar.

Oversaw operations of turnkey tailgating events for Penn State University, Army Westpoint, University of Maryland, and Buffalo Bills.

Managed operations for turnkey events at University of Pittsburgh, West Virginia University, and special events for Pittsburgh Steelers.

Led full-time and part-time staff in State College and Pittsburgh Offices to maintain professional practices and high-quality service.

Cultivated relationships with university athletic departments and Buffalo Bills to enhance collaboration.

Hired, trained, and scheduled labor according to budgetary constraints for each event.

Monitored budgets and approved purchases across multiple venues to ensure financial compliance.

Assisted clients with logistics for special events including graduations, weddings, and athletic recruiting.

Oversaw warehouse inventory management, OSHA compliance, vehicle maintenance, equipment transfers, and quality control.