Engaged sales & marketing professional with an eye for branding emerging technologies
Overview
3
3
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Sr. Manager of Partner Enablement
Phizzle
New York, NY
05.2022 - Current
Reporting to Acting CMO and Chairman of the Board, Ron Ricci
Go-to content creator for a tight-knit 4 person marketing team
Generally punched above our weight in terms of budget and brand impact; personally developed the company's most effective sales tool, our self-service software demo: https://www.phizzle.com/self-service-demo
Led implementation of organizational pivot into partner-led sales. Wrote and developed all new sales materials required to train dozens of 3rd party-sellers on the EDGMaker solution for Big Pharma
Ghost-wrote most executive blog content and continued to help build company's presence on LinkedIn
Sales Enablement Manager (Full-Time)
Phizzle
San Francisco, CA
04.2020 - 05.2022
Reported to CEO Ben Davis
Hired full-time after GTM phase ended April 2020
Primary focus on edge computing executive sales pitch for F100 pharmaceutical manufacturers
Either personally wrote or ghost-wrote all new sales and marketing content for the EDGMaker launch during this period
GTM Consultant (Hourly)
Phizzle
San Francisco, CA
12.2019 - 04.2020
Hired to refine and create material for Phizzle’s EDGMaker Software Stack launch
Co-wrote Phizzle Board Deck and refreshed GTM positioning statements
Developed investor content including CTO-level technical white paper and Executive Summary
Led messaging refresh and wrote company header: “We Solve For Power and Complexity at the Edge”
Strategic Partnerships
Wag Labs Inc.
San Francisco, CA
09.2019 - 12.2019
Reported to Brandt Roberts, Sr. Director of Partnerships
Led technical implementation for national Petco partnership; deployed cobranded marketing assets across 1500 Petco stores, tracked growth and attribution for C-level reporting
Personally closed 6 new acquisition deals with partners including Sonder Inc and Honey Science
Prepared company road map for new verticals in veterinary transport and pet grooming
Worked cross functionally with marketing, legal, and finance teams to execute new and existing partnerships
Strategy and Operations Intern
Wag Labs Inc
Mountain View, CA
06.2018 - 08.2018
Reported to Ryan Giordano, SVP of Customer Success and Operations
Self-taught SQL to access company database
Coded and automated dashboard tracking walker on-boarding process (used-company wide)
Coded and automated demand heat maps for top tier U.S
Cities (used company-wide to micro-target)
Coded and automated dashboard tracking YoY walker engagement (used company-wide)
Listened to hundreds of calls and SMS tickets from international call center - heard customer pain points and made CS recommendations that helped push a 10% improvement in CSAT from June to August
Product Management Intern
Verizon Wireless
Irvine, CA
09.2017 - 12.2017
Reported to Ward Bullard, Director of Product
Modeled YoY trends in data consumption at major NFL, NBA, MLB, and NHL stadiums
Analyzed in-stadium data for insights into user behavior at major North American venues — particular focus on Facebook Live and Snapchat usage
Co-wrote executive summary for Verizon “C-Suite” leadership on Smart Communities opportunities with Los Angeles City
Personally sold L.A. public officials on first deployment of “Vision Zero” product at LaCoMotion Trade Show; led to first integration of Verizon’s safety technology with the city officials