Parsa Rafi
New York,,NY
Summary
Dynamic PR professional with proven expertise in influencer campaigns and media relations. Excelled in leveraging databases and social media platforms to elevate brand presence, achieving significant media coverage. Skilled in press release writing and team collaboration, adept at driving successful client campaigns with innovative strategies and meticulous time management.
Overview
1
1
year of professional experience
1
1
Certification
Work History
PR Intern
Brilliant PR and Marketing
06.2024 - 09.2024
- Identified media/influencer targets and assisted team in building criteria lists
- Monitored and reported media, influencer, and social coverage on behalf of clients and created monthly reports
- Contributed creative ideas to team brainstorms for client campaigns and events
- Updated of critical databases/resources/ reporting & sampling
- Supported the management of influencer campaigns on behalf of clients
- Identifed relevant influencers for promotion of clients' products and services
- Help draft initial outreach emails to potential influencers to pitch collaboration ideas and negotiate terms. As well as press releases and research material for team.
- Use technology platforms to assist team in, research, media and influencer relations, social media, content creation
PR & Influencer Intern
IcerBrands
New York, NY
06.2023 - 08.2023
- Identified influencers tailored to each brand
- Liaised with influencers at special events + activations (virtual and in-person)
- Externally communicated with clients to coordinate ambassadorships and posts.
- Sourced, tracked and distributed product samples with Showroom Coordinator on samples being gifted to influencers.
- Collaborated with a photographer/Videographer to retrieve content for social media
- Produce monthly, quarterly and yearly reports; Analyzed results and created presentations
- Monitored company wide and local activities/events to find potential real-time social media updates
- Utilized Public Relations platforms to develop a Brand Outreach by Division
Education
BA - Journalism with a Concentration in Public Relations
Indiana University
Bloomington, IN05.2025
Highschool -
Jericho High School
Jericho, NY01.2021
Skills
- Microsoft (Excel, Word, Powerpoint)
- Adobe
- Press Release Writing
- Team Collaboration
- Graphic Design
- Video Creation
- AirTable
- Social Media
- Seamless
Affiliations
- Public Relations Student Society of America, 01/01/22, CURRENT
Projects
- Capstone- PR Campaign for American Lung Association.
- Platform Database Research; Researched a variety of databases used by businesses to find an optimal choice. (Both Brilliant PR and Icer Brands)
- Excel Data; Included information on inventory sent to specific influencers.
- Created several Social Media Posts, Filmed and edited multiple photoshoots for Icer Brands social media accounts.
Certification
- Certified in Hootsuite and Canva
Timeline
PR Intern
Brilliant PR and Marketing
06.2024 - 09.2024
PR & Influencer Intern
IcerBrands
06.2023 - 08.2023
- Certified in Hootsuite and Canva
BA - Journalism with a Concentration in Public Relations
Indiana University
Highschool -
Jericho High School
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