Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Parteek Singh

Director Of Product Marketing
Renton,WA

Summary

Solutions-focused, multifaceted leader with proven record in private and public sector leadership. Effectively ran successful campaigns to target Enterprise level customers to consumer focused targeting. Experience with IOT, Machine Learning and AI based start-ups at a leadership level.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Director

TripLog
Bellevue, WA
07.2019 - Current
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Led the marketing, product development, and sales on expanding product adoption at the enterprise level, leveraging data to drive marketing and business decisions.
  • Built and managed data integrations with market leaders include Stripe, Emburse, SAP Concur, Paychex and launching OnLoad.
  • Designed brand positioning, messaging and content strategies as well as defined ICPS for outbound marketing.
  • Developed and grew the enterprise to account for 68% of revenue via inbound funnel.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings

Senior Technology Advisor

ASBDC
Bellevue, WA
03.2018 - 07.2019
  • Led Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs and initiatives.
  • Effective GTM strategies for tech startups focusing on IOT, Machine Learning and Data Science.
  • Developed attribute models, business growth strategies and oversee product development for technology startups.
  • Guided stage one through stage five firms through the technology commercialization process.
  • Grew start-ups by over 1.2MM in new sales annually.

Technical Project Manager

ASBDC
Bellevue, WA
04.2016 - 03.2018
  • Worked with over 15 tech focuses diverse start-up firms to successfully execute go to market strategies, data analysis and extensive product development.
  • Defined the organization’s vision, strategy, roadmap, and success metric for managing clients in a complex system with upstream and downstream dependencies.
  • Developed marketing campaigns on various platforms, financial modeling, project management and business growth strategies.
  • Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.

Business Analyst

ASBDC
Bellevue, WA
08.2013 - 04.2016
  • Developed financial projections and historical trend analysis. marketing plans, data analysis and extensive product development.
  • Generated marketing plans for automated, digital, and international market penetration.
  • Worked with clients on web design, media purchasing and app creation.
  • Performed analytical review through demographic research and customer interaction.

Product Marketing Manager

Blue Phantom
Redmond, WA
09.2010 - 07.2012

Blue Phantom built ultrasound models and I worked with the team to pivot them into a ML based online learning models.

  • Assisted with the product development, and sales team to develop a go to market strategy.
  • Researched possible IOT transformations for the current ultrasound products. Worked with customers to develop use cases for future product development.
  • Developed marketing campaigns targeting health and medical professionals, hospitals and clinics.

Education

Bachelor of Science - Economics

University Of Washington
Seattle
01.2006 - 06.2010

Skills

Market Analysis

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Certification

Technology Commercialization

Timeline

Director

TripLog
07.2019 - Current

Technology Commercialization

10-2018

Senior Technology Advisor

ASBDC
03.2018 - 07.2019

Technical Project Manager

ASBDC
04.2016 - 03.2018

Business Analyst

ASBDC
08.2013 - 04.2016

Product Marketing Manager

Blue Phantom
09.2010 - 07.2012

Bachelor of Science - Economics

University Of Washington
01.2006 - 06.2010
Parteek SinghDirector Of Product Marketing