Parth Kothari
Chicago,IL
Summary
Digital marketing professional with 4+ years of experience in account management and client services. Exhibit commendable expertise in Strategies and Paid Media across various social channels. Equipped with high level of work ethic, responsibility, adaptability, focus and discipline.
Overview
7
7
years of professional experience
Work History
Senior Analyst, Paid Social
Starcom
2022.11 - Current
- Building and optimizing campaigns across various social media channels (Meta, Pinterest, Snapchat and LinkedIn)
- Maintaining strong relationship with media planners in order to identify the right audience.
- Managed a budget of over 4M per month across various social media channels
- Collaboration with upper management, clients regrading campaign performance.
Senior Internet Marketing Consultant, Paid Social
Rise Interactive
2022.02 - 2022.11
- Building and optimizing campaigns across various social channels (Facebook, Twitter, LinkedIn, Snapchat, Twitter).
- Managed a budget of over $500k spread across various client accounts.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Determined costs for media campaigns and delivered this information in reports to clients.
Account Executive
MunchyMumbai
2017.03 - 2021.06
- Paid Media Strategy on social media platforms (Traffic, Brand awareness and Remarketing campaigns)
- Working on paid media with various client accounts like Pepsi-co, Surf excel.
- Developing media plan as per the clients campaign Objective
- Tracked competitors' content and social presence and
responded appropriately when required. - Increased customer engagement through social media.
Acquisition Editor
Packt Publishing
2017.03 - 2018.03
- Collaborate with authors for procurement and development of content that publishers can market profitably.
- Oversaw and handled the entire publication process including book writing, evaluating and proofreading written material to meet brands demands.
- Established a marketing strategy using potential authors talent to market and enhance the brand.
- Provided concise and constructive editorial feedback to writers.
Education
MBA - Marketing Candidate
Webster University
St Louis, MO12.2022
Bachelor of Management Studies -
Balbharti College of Commerce
01.2017
Junior College -
RD National College of Commerce
Skills
- Paid Media
- Campaign Management
- Media Buying
- Marketing Analytics
- Strategic Planning
- Digital Advertising
- Product Marketing
- Social Media Trend Analysis
- Microsoft Excel
- Data Reporting
Timeline
Senior Analyst, Paid Social
Starcom
2022.11 - Current
Senior Internet Marketing Consultant, Paid Social
Rise Interactive
2022.02 - 2022.11
Account Executive
MunchyMumbai
2017.03 - 2021.06
Acquisition Editor
Packt Publishing
2017.03 - 2018.03
MBA - Marketing Candidate
Webster University
Bachelor of Management Studies -
Balbharti College of Commerce
Junior College -
RD National College of Commerce
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