Parth Kothari
Chicago,IL
Summary
Results-driven marketing professional with 5+ years of experience in digital marketing, paid media, and brand strategy. Proven ability to develop and execute strategic marketing campaigns that enhance brand visibility and drive consumer engagement. Strong expertise in media planning, campaign optimization, and data-driven decision-making. Experienced in leading key brand initiatives, including new product launches, pricing strategies, and commercial programs to sustainably grow market position.
Overview
8
8
years of professional experience
Work History
Manager, Performance Media & Strategy
Spark Foundry
03.2024 - Current
- Developed creative concepts that aligned with brand strategy, effectively conveying desired messaging to target audiences.
- Utilized data-driven insights to refine customer targeting, boosting media conversion rates by 20% and click-through rates by 26%.
- Managed a spend of 3M per month across various marketing channels.
- Achieved departmental goals by developing and executing strategic plans and performance metrics which led to 30% increase in ROAS.
- Led a team of 4 digital marketers to deliver integrated campaigns across multiple channels, achieving a 30% increase in customer engagement.
Senior Analyst, Paid Social & Strategy
Starcom
11.2022 - Current
- Building and optimizing campaigns across various social media channels leading to an increase in ROAS by 33%
- Maintaining strong relationship with media planners in order to identify the right audience.
- Managed a budget of over 4M per month across various social media channels
- Collaboration with upper management, clients regrading campaign performance.
Senior Internet Marketing Consultant, Paid Social
Rise Interactive
02.2022 - 11.2022
- Building and optimizing campaigns across various social channels (Facebook, Twitter, LinkedIn, Snapchat, Twitter).
- Managed a budget of over $500k spread across various client accounts.
- Developed tight professional relationships with media planners, which helped to identify right targeted audiences for campaigns.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Determined costs for media campaigns and delivered this information in reports to clients.
Account Executive
MunchyMumbai
03.2017 - 06.2021
- Paid Media Strategy on social media platforms (Traffic, Brand awareness and Remarketing campaigns)
- Working on paid media with various client accounts like Pepsi-co, Surf excel.
- Developing media plan as per the clients campaign Objective
- Tracked competitors' content and social presence and
responded appropriately when required. - Increased customer engagement through social media.
Acquisition Editor
Packt Publishing
03.2017 - 03.2018
- Collaborate with authors for procurement and development of content that publishers can market profitably.
- Oversaw and handled the entire publication process including book writing, evaluating and proofreading written material to meet brands demands.
- Established a marketing strategy using potential authors talent to market and enhance the brand.
- Provided concise and constructive editorial feedback to writers.
Education
MBA - Marketing Candidate
Webster University
12.2022
Bachelor of Management Studies -
BALBHARTI COLLEGE OF COMMERCE
01.2017
Junior College -
RD National College of Commerce
Skills
- Paid Media
- Campaign Management
- Media Buying
- Marketing Analytics
- Strategic Planning
- Digital Advertising
- Product Marketing
- Social Media Trend Analysis
- Microsoft Excel
- Data Reporting
Education
St Louis, MO
Contact
Chicago, IL 60610
Timeline
Manager, Performance Media & Strategy
Spark Foundry
03.2024 - Current
Senior Analyst, Paid Social & Strategy
Starcom
11.2022 - Current
Senior Internet Marketing Consultant, Paid Social
Rise Interactive
02.2022 - 11.2022
Account Executive
MunchyMumbai
03.2017 - 06.2021
Acquisition Editor
Packt Publishing
03.2017 - 03.2018
Bachelor of Management Studies -
BALBHARTI COLLEGE OF COMMERCE
Junior College -
RD National College of Commerce
MBA - Marketing Candidate
Webster University
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