Pasca Opira

• Headed marketing department supporting marketing initiatives and drove occupancy growth across 11 Arizona senior living communities
• Devised and executed highly effective go-to-market strategies and marketing plans, delivering immediate and substantial census expansion. Conducted rigorous market analysis, resulting in enhanced market competitiveness
• Collaborated seamlessly with executive leadership, community management, and cross-functional teams to deploy targeted advertising, marketing campaigns, and business development efforts, achieving robust lead generation
• Proficiently managed the marketing department, allocating budgets for various digital marketing channels, including SEO, social media, and email marketing
• Steered a dynamic marketing team to cultivate brand awareness and innovation, consistently optimizing social media metrics and campaigns on platforms like Facebook, Instagram, and LinkedIn.
• Developed strong relationships with vendors, partners and other stakeholders involved in the sales process.
• Sought out ways to streamline existing processes in order increase productivity of community teams supporting onsite operations
• Developed and promoted weekly, monthly and quarterly sales objectives implementing strategic sales plans to increase market share in the region.
• Built relationships with customers and industry professionals to establish long-term business growth.

• Part of the team that spearheaded the nationwide expansion of COVID testing operations, a critical endeavor during the pandemic, across multiple states
• Supervised call center sales teams, ensuring both remote and in-person teams operated efficiently
• Designed and executed data-driven strategic marketing plans that underpinned successful COVID testing partnerships and attracted new customers while retaining existing ones
• Offered subject matter expertise in competitive benchmarking and market insights, shaping and driving growth-oriented marketing strategies
• Collaborated with product managers to devise strategic launch plans for new products, effectively coordinating cross-functional execution.
• Analyzed customer feedback and identified potential areas of improvement in the sales process.
• Conducted regular meetings with regional sales managers to review performance objectives, discuss new products and provide guidance on best practices.
• Established key performance indicators for each region to measure progress against goals.
• Developed and implemented national sales strategies to increase brand awareness, market share and profitability.
• Provided ongoing coaching and mentorship support to regional sales teams to help improve individual performance levels.
• Reviewed monthly reports from each region detailing successes or challenges encountered in meeting set targets.
• Implemented data-driven decision making processes designed to optimize operational efficiency across all regions.

• Notable achievements include increasing overall occupancy from 45% in January 2021 to an impressive 96% in Assisted Living by December 2021, with Memory Care admissions consistently at 100% since September 2021
• Recorded the highest month-over-month move-ins, with a record-breaking 14 move-ins in a single month and a monthly average of 7.5
• Implemented sales strategies that directly contributed to a 30% increase in occupancy during the challenging COVID-19 pandemic period.
• Developed and implemented sales and marketing plans to maximize profitability.
• Created and managed budgets for sales and marketing initiatives.
• Analyzed customer data to identify trends, opportunities, and areas of improvement.
• Identified new markets and developed strategies to capture them.

• Instrumental in driving community occupancy, leading sales strategies that resulted in 45 move-ins in Q3 and Q4 of 2019, with an impressive average of 7.5 move-ins per month
• Mentored sales associates to achieve national and regional achievement recognitions, including the prestigious Chairman's Award
• Provided critical support to 28 communities in the West District, spanning Arizona and New Mexico, consistently exceeding individual monthly business objectives.

Madison Meadows Independent Living : Phoenix, Arizona

Vista Del Rio Independent Living: Peoria, Arizona

• Raised resident census from 75% to 90% within three months of joining the Vista Del Rio team, ultimately achieving 100% occupancy
• Crafted and executed comprehensive marketing programs that generated a surge in qualified referrals and translated into resident move-ins
• Forged strategic relationships with medical providers to ensure residents' needs were met, enhancing resident retention
• Introduced innovative sales culture that transformed the approach to engaging prospective residents.
• Developed and executed US sales and marketing plans to meet quarterly objectives.
• Engaged with customers, partners, and stakeholders to ensure successful product launches.
• Managed a team of 10 regional sales managers, providing guidance and support for daily operations.
• Created and implemented strategic pricing models to maximize market share growth.