Pasha Cook
Houston,Texas
Summary
Dynamic Brand Identity Consultant and Creative Director with a rich background in luxury retail and fashion styling. Seeking a Stylist Support role to leverage extensive industry expertise in driving sales and enhancing client satisfaction, aiming for a 15% increase in sales and customer satisfaction. Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Attentive and goal-focused brings successful approach to cultivating complex best practices to meet organizational and regulatory expectations. Detail-oriented focus on achieving expected outcomes. Enthusiastic hard worker with expertise in cultivating lucrative client relationships and implementing better processes and procedures.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Brand Identity Consultant and Creative Director
I Creative LLC
New York, NY
01.2018 - Current
- Crafted compelling narratives and multimedia content tailored for athletes, entrepreneurs, and professionals, domestically and internationally, driving a projected 20% increase in brand engagement
- Directed creative initiatives to captivate audiences, collaborating with professional athletes on fashion and branding projects, leading to a projected 25% increase in brand visibility
- Art directed an acclaimed documentary endorsed by Yao Ming and the Chinese Basketball Association, showcasing athletes' fashion-forward image globally, projecting a 30% increase in international brand recognition
- Recognized as a leading brand strategist for foreign athletes, featured in Chinese media for expertise in athlete-centric fashion and branding, aiming for a 35% increase in brand influence.
- Developed and implemented customized strategies to meet client needs.
- Collaborated with clients to develop action plans to address specific challenges and objectives.
Founder & CEO
Pasha Cook & Associates
New York, NY
01.2015 - Current
- Empowered professional athletes and entrepreneurs in cultivating their unique brand identity, emphasizing fashion and branding nationally and globally, targeting a 15% growth in client base
- Provided expert guidance and mentorship, integrating fashion into clients' personal brand development, including international athletes, projecting a 20% increase in client satisfaction.
- Developed and implemented a comprehensive business plan to launch the company.
- Created and managed the company's financial budgeting, forecasting, and reporting systems.
- Built relationships with key stakeholders in industry associations to promote brand visibility.
- Identified potential partnerships to expand the reach of the business.
Career Readiness Facilitator
NFL
New York, NY
08.2018 - 05.2019
- Created educational programs for athletes, providing valuable career and life skills training
- Worked closely with other campus partners to direct most cohesive and beneficial service to students, faculty and university.
- Mentored students, offering advice and support
Career Transition Specialist
WNBA
Uncasville, CT
04.2014 - 04.2017
Assistant Stylist
Thomas Faison Agency
New York, NY
10.2013 - 01.2017
- Assisted lead stylist with sourcing clothing and accessories for fashion shoots.
- Attended fittings, wrote up notes and communicated feedback to the design team.
- Managed inventory of wardrobe pieces and accessories.
- Maintained client relationships by providing excellent customer service during shoots.
- Sourced new vendors for wardrobe pieces when needed.
- Created mood boards to present styling ideas to clients prior to photoshoots.
- Traveled with the team on location shoots as needed.
- Helped build professional relationships with fashion designers, buyers, photographers and other industry contacts.
Men's Fashion Stylist
Saks Fifth Avenue
New York, NY
02.2014 - 01.2015
- Served as a Distinguished Brand Ambassador and Personal Shopper, delivering exceptional customer experiences to high-profile clients, including athletes, aiming for a 15% increase in sales revenue
- Collaborated with Corporate Buying Office
- Assisted clients in selecting and purchasing fashion items that match their style preferences.
- Organized styling sessions for editorial photoshoots and advertising campaigns.
- Directed creative teams on styling concepts for lookbooks, videos and product launches.
PERSONAL SHOPPER
Nordstrom
Houston, TX
10.2011 - 10.2013
- Assisted customers in selecting items that met their individual needs and preferences.
- Organized clothing racks, shelves, and displays in the store according to size, color, and style.
- Provided fashion advice to customers based on current trends and personal style.
- Scheduled appointments for clients who requested private styling sessions.
- Exceeded customer expectations consistently as evidenced by highest feedback ratings, frequent repeat customers and increasingly high tips.
- Increased profitability and revenue by generating $175,000 in sales.
Physical Education Teacher
Southwind Middle School
Memphis , TN
08.2003 - 05.2007
- Assessed student physical fitness levels and adjusted objectives according to successes.
- Led exercises and physical activities to engage students and develop physical skills.
- Educated on health and wellness education to help students develop holistic understanding and incorporate in everyday life.
- Assessed and evaluated student performance through use of standardized testing.
- Created and maintained safe and orderly classroom environment conducive to learning.
Education
Bachelor of Science in Education and Kinesiology -
University of Memphis
Associates Degree -
Mississippi Gulf Coast Community College
Skills
- Brand Identity Development
- Creative Direction
- Fashion Styling
- Client Relationship Management
- Sales Strategy
- Trend Forecasting
- Social Media Marketing
- Multimedia Content Creation
- Team Leadership
- Project Management
- Data Entry
- Computer Skills
- Business Presentation
Certification
- Suit Certified, Nordstrom's Houston Galleria, 2012
- Men's Shoe Certified, Nordstrom's Houston Galleria, 2012
- Personal Shopper Certified, Nordstrom Houston Galleria, 2012
- Certificate of Entrepreneurship: Entrepreneurship, FastTrac New Venture Program - SUNY Levin Institute, New York, NY, 2015
- Mentorship Program: Motivational Speaking and Coaching, 2014
References
References available upon request.
Timeline
Career Readiness Facilitator
NFL
08.2018 - 05.2019
Brand Identity Consultant and Creative Director
I Creative LLC
01.2018 - Current
Founder & CEO
Pasha Cook & Associates
01.2015 - Current
Career Transition Specialist
WNBA
04.2014 - 04.2017
Men's Fashion Stylist
Saks Fifth Avenue
02.2014 - 01.2015
Assistant Stylist
Thomas Faison Agency
10.2013 - 01.2017
PERSONAL SHOPPER
Nordstrom
10.2011 - 10.2013
Physical Education Teacher
Southwind Middle School
08.2003 - 05.2007
Bachelor of Science in Education and Kinesiology -
University of Memphis
Associates Degree -
Mississippi Gulf Coast Community College
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