Summary
Overview
Work History
Education
Skills
Websites
Certification
In Progress
Timeline
Generic

Passent E

Senior Graphic Designer
Brooklyn,USA

Summary

Accomplished Senior Graphic Designer with expertise in visual storytelling and branding. Delivered innovative design solutions that increased social media engagement. Skilled in Adobe Creative Suite and desktop publishing tools, creating impactful visuals for diverse audiences. Committed to continuous learning through workshops and professional publications.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Freelance Graphic Designer

Various Clients
01.2015 - Current
  • Designed websites, landing pages, and e-commerce layouts (Shopify).
  • Developed digital campaigns for beauty, food & beverage, healthcare, and retail brands.
  • Delivered responsive, marketing-focused visual solutions.

Presentation graphic designer

CitiGroup
, USA
12.2024 - 02.2025

• Designed polished, data-driven presentations for executive leadership and
internal teams within a global financial institution.
• Created pitch decks and high-stakes reports using PowerPoint and Excel,
translating complex information into clear visual stories.
• Ensured consistency with Citi’s brand standards and compliance guidelines.
• Collaborated with cross-functional stakeholders in fast-paced,
deadline-sensitive environments.

Fulfillment Video & Graphic Designer

BizIQ - Smart Growth Marketing
, USA
09.2023 - 04.2024

• Designed blog pages with a focus on readability, hierarchy, and SEO compatibility.
• Created layouts for client websites using CMS tools like WordPress.
• Developed cohesive visual branding across blogs, websites, and social media.
• Produced digital assets for multiple industries, tailoring designs to audience behavior.

  • Designed user-friendly websites and landing pages that increased client engagement.
  • Partnered with marketing teams to devise visual content strategies that aligned with campaign goals.
  • Created branding materials for diverse client projects, enhancing brand recognition.

Senior Graphic Designer

Colangelo & Partners Advertising Agency
New York, USA
08.2021 - 05.2023
  • Designed polished, data-driven presentations for executive leadership and internal teams within a global financial institution.
  • Created pitch decks and high-stakes reports using PowerPoint and Excel, translating complex information into clear visual stories.
  • Ensured consistency with Citi's brand standards and compliance guidelines.
  • Collaborated with cross-functional stakeholders in fast-paced, deadline-sensitive environments.
  • Designed blog pages with a focus on readability, hierarchy, and SEO compatibility.
  • Created layouts for client websites using CMS tools like WordPress.
  • Developed cohesive visual branding across blogs, websites, and social media.
  • Produced digital assets for multiple industries, tailoring designs to audience behavior.
  • Designed and produced high-quality visuals for print, digital media, packaging, motion graphics, and presentations.
  • Created impactful presentations in Google Slides and PowerPoint, contributing to client acquisitions.
  • Boosted social media engagement by 23% in three months through strategic visual content.
  • Developed infographics and visual assets for social media campaigns, websites, and applications.
  • Collaborated with marketing and content teams to ensure brand consistency across all designs.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign) and Microsoft Suite (PowerPoint, Excel).

Graphic Designer Supervisor

Transsion Holdings
, China
10.2020 - 09.2021
  • Led design team in print, social media, motion graphics, and UI design, utilizing Adobe Suite and Figma to deliver high-quality projects.
  • Drove innovative solutions as team mentor, achieving 25% increase in project efficiency and performance.
  • Utilized design psychology to support marketing objectives, resulting in improved social media engagement.
  • Demonstrated proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), Microsoft Suite (PowerPoint, Excel), Figma, and Keynote.

Senior Graphic Designer

Andalusia Group for Medical Services
Alexandria
03.2019 - 03.2020
  • Created and managed designs for social media, web, email ads, newsletters, motion graphics, posters, and printed media, maintaining brand consistency across all platforms.
  • Designed and executed creative solutions for health and wellness marketing channels, enhancing engagement in women's wellness, children's health, cosmetic surgery, and dental care.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign) and Figma.

Senior Graphic Designer

RMZ Tech Advertising Agency
Alexandria
03.2018 - 02.2019
  • Collaborated with global clients at an advertising agency to deliver creative solutions that met diverse branding needs.
  • Designed and managed packaging projects for industries including cosmetics, food & beverage, and more.
  • Created social media campaigns and print designs tailored for health facilities, hospitals, pharmacies, food & beverage, automotive, IT, beauty, and banks, enhancing client visibility and engagement.
  • Created impactful visuals that effectively communicated key messages to diverse audiences.
  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign) and Figma.

Graphic Designer

Pickup App
Alexandria
03.2017 - 02.2018
  • Designed user-friendly interfaces for mobile applications enhancing user experience.
  • Developed advertisements, social media content, and print materials to boost engagement using Adobe Creative Suite (Photoshop, Adobe XD, Illustrator, After Effects, InDesign) and Figma.
  • Designed visual concepts that enhanced brand identity for startup in app-based services.
  • Collaborated with developers to implement design concepts effectively.
  • Created brand guidelines to maintain consistency across all visual materials.

Graphic Designer

Emarbles Advertising Agency
Alexandria
02.2015 - 01.2017
  • Designed visual concepts that enhanced brand identity for a startup specializing in app-based services.
  • Developed advertisements, social media content, and print materials using Adobe Creative Suite to elevate user engagement and brand visibility.
  • Designed user-friendly interfaces for mobile applications and websites.
  • Collaborated with developers to ensure design consistency across platforms.
  • Created visual branding materials that aligned with company identity and goals.

Education

Bachelor's Degree - Tourism & Hospitality

Alexandria University
Alexandria
02.2013

Skills

  • Visual Storytelling
  • Branding
  • Art Direction
  • Marketing Design
  • Brand identity design
  • Corporate Branding
  • Logo Design
  • Typography
  • Conceptual Ideation
  • Animation
  • Web design
  • E-commerce design
  • E-commerce enhancement
  • Social Media Graphics
  • Print Media
  • Digital Media
  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Figma
  • HTML/CSS
  • Website Layouts
  • Email design
  • Product Packaging
  • Deadline Management
  • Vendor Coordination
  • Stakeholder Communication
  • Team collaboration
  • Cross-Cultural Communication
  • Adaptive communication
  • Detail-oriented
  • Adaptability
  • Can-do attitude
  • macOS
  • Windows
  • Microsoft Excel
  • PowerPoint
  • Google Slides
  • Financial services expertise
  • Color theory

Certification

  • Brand Strategy for Designers, LinkedIn, 01/01/20
  • The 22 Immutable Laws of Branding, LinkedIn, 01/01/20
  • UX Grand Course, Simpelia, 01/01/19
  • Digital Marketing Success: Proven Science and Design, Udemy, 01/01/18
  • Training of Designers (T.O.D), Graphitopia for Training and Modern Design, 01/01/15

In Progress

  • Google UX Design Certificate – Coursera
  • HTML Email Mastery – Build Responsive Email Templates

Timeline

Presentation graphic designer

CitiGroup
12.2024 - 02.2025

Fulfillment Video & Graphic Designer

BizIQ - Smart Growth Marketing
09.2023 - 04.2024

Senior Graphic Designer

Colangelo & Partners Advertising Agency
08.2021 - 05.2023

Graphic Designer Supervisor

Transsion Holdings
10.2020 - 09.2021

Senior Graphic Designer

Andalusia Group for Medical Services
03.2019 - 03.2020

Senior Graphic Designer

RMZ Tech Advertising Agency
03.2018 - 02.2019

Graphic Designer

Pickup App
03.2017 - 02.2018

Graphic Designer

Emarbles Advertising Agency
02.2015 - 01.2017

Freelance Graphic Designer

Various Clients
01.2015 - Current

Bachelor's Degree - Tourism & Hospitality

Alexandria University
Passent ESenior Graphic Designer