Summary
Overview
Work History
Education
Skills
Custom
Timeline
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Patrice Grady Erickson

New York

Summary

Senior Director with extensive experience at Brunello Cucinelli, generating over $250M in revenue through effective strategic planning and relationship management. Skilled in contract negotiation and team leadership, successfully led initiatives that improved brand positioning and market presence. Achieved substantial growth in wholesale and concession sectors through collaboration and targeted strategies.

Overview

20
20
years of professional experience

Work History

Senior Director of Wholesale and Concession

Brunello Cucinelli
New York
03.2024 - Current
  • Lead and manage Men's and Women's Wholesale and Concession Business for Brunello Cucinelli, surpassing $250M in revenue across all business categories.
  • Directed business initiatives and relationship-building efforts with Senior Leadership team of Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Holt Renfrew, Mitchells Group.
  • Spearheaded special projects to drive revenue and propose innovative ideas for Brunello Cucinelli North America
  • Motivated regional team by embodying Brunello Cucinelli values
  • Manage performance and salary planning for retail operations.
  • Identify and cultivate growth opportunities for store teams.
  • Developed training programs for wholesale and concession teams to enhance performance.
    Led team-building initiatives to foster collaboration and unity.
    Strategized growth plans for wholesale and concession segments to increase market share.
  • Guarantee accountability for Retail Operations, Retail Training, Client Engagement, Merchandising and Visual to uphold brand image standards
  • Guarantee financial accountability for concession stores.
  • Led development of VIC and Personal Shopper Program for Brunello Cucinelli
  • Evaluate and oversee productivity, client KPIs, cost, and inventory control
  • Champion initiatives of company strategies by providing motivation and support across corporate, regional, and retail teams
  • Engage with Marketing to discover potential opportunities for both Wholesale and Concession sectors.
  • Collaborate with Shop Planning on Capex, Restyle, and Relocation of Brunello Cucinelli Shops within Multi Brand
  • Facilitated conversion of wholesale framework into concession business model
  • Coordinate with HR regarding multifaceted employee relations and challenges.
  • Recruit, engage, and cultivate high-performing team
  • Spearhead contract negotiations to enhance and revise contracts for business optimizations
  • Collaboration on Institutional Events with Brunello Cucinelli family
  • Facilitate management and partnership of Brunello Cucinelli leased businesses.
  • Led strategic initiatives to enhance brand positioning and market presence.

Director of Women’s Wholesale

Brunello Cucinelli
New York
07.2020 - 03.2024
  • Manage all Women’s Wholesale distribution for Brunello Cucinelli in all categories
  • Responsible for all marketing go-open event activations
  • Oversee and mentor 9 Direct Reports
  • Design exclusive collection for majors to strengthen differentiation in procurement
  • Established and nurtured relationships with senior leadership of major accounts.
  • Boosted revenue through strategic initiatives for sell-in and sell-out processes.

Senior Account Executive

Brunello Cucinelli
New York
06.2017 - 07.2020
  • Manage over $50M business, Women’s RTW, Shoes and Handbags
  • Oversee and mentor 8 Direct Reports
  • Managed client relationships to ensure satisfaction and loyalty.
  • Developed strategic sales plans tailored to market demands.

Sales Manager

ESCADA
New York
08.2013 - 06.2017
  • Manage $20M business representing 50% of USA wholesale business, 30% global business
  • Direct report to Vice-President of ESCADA
  • Sales team building leadership
  • Determine plans season and financial goals with President of ESCADA
  • Increase annual 2014-2016 market bookings by 8%
  • Increase wholesale account gross profit percentage from 6% in 2013 to 44% in 2015
  • Decrease Spring Summer 2016 end of season give back by -13% vs. LY
  • Decrease 2015 annual end of season give back by -10% vs. LY
  • Development of Neiman Marcus Exclusive Program generating over $2M in incremental market bookings from 2014 to present
  • Partner with designated team to create additional styles for wholesale VIC client generating $240.0 incremental dollars from 2014 to present
  • Lead for design and merchandising projects to grow market bookings
  • Assist in Future Planning Model Retail and Brand Merchandising for design and development flow
  • Increase profitability for ESCADA in 2014 and 2013 through special projects and initiatives
  • Implement wholesale cost saving initiative per quarter to ensure in line with end of year financial goals
  • Host market appointments in Munich and New York showrooms four times per year
  • Negotiate/review buy plan before market with retail partners
  • Pricing analysis of styles in collection to ensure margin is achieved and in line with competition
  • Monitor and execute shipping goals
  • Responsible for managing $1M marketing/co-op budget
  • Oversee direct marketing for online accounts
  • Create 23,000 seasonal look books for retail partners

Senior Merchandise Manager

PINK TARTAN
New York
05.2012 - 08.2013
  • Hired to increase sales and build branch awareness
  • 250% increase in merchandise sales YTD
  • Train/motivate sales team on Pink Tartan merchandise/brand
  • Lead associate conference
  • Maintain Pink Tartan merchandising standards for luxury retailers nationwide
  • Manage Designated Sales Associates
  • Host market appointments
  • Manage/create store events
  • Develop store standards/train associates for store opening of Pink Tartan Directly Operate Store
  • Data entry
  • Build new client list/maintain existing

Director of Merchandising Retail Development

Pink Tartan
New York
07.2010 - 05.2012
  • Promoted to grow business at the retail level
  • Drive sales by managing sell through
  • Coordinate store personal appearances with designer
  • Build relationships with executives at store/corporate level
  • Hire and train brand ambassador to build client relationships/development and sales growth
  • Lead Conclave and Summit for both Neiman Marcus and Saks Fifth Avenue
  • Develop merchandising look book for all stores
  • Ability to understand stores by region and communicate needs at market

Selling Director Women’s Ready to Wear

Saks Fifth Avenue
New York
05.2009 - 07.2010
  • Company Overview: Luxury Retailer
  • Promoted to motivate and drive selling culture
  • Manage $30M Business
  • Manage a Team of 40 Associates
  • 6% increase in merchandise sales to plan YTD
  • Significantly exceeded customer retention metrics YTD
  • Exposure to ready to wear market
  • Build/develop vendor relationships
  • Adoption of Saks Fifth Avenue WEAR initiative and lead engagement
  • Analyze weekly business with selling associates/shop managers to communicate business needs to buyers/vendors
  • Manage Designated Sales Associates to build client development, achieve sales plan, leadership and communication
  • Expense control

Associate Director

Associate Director of Designer Shoes 10022-SHOE
New York
05.2008 - 05.2009
  • Promoted to motivate and drive selling culture
  • Manage $65M Business
  • Manage a team of 80 associates
  • Significantly exceeded customer retention metrics YTD
  • Development of vendor relationships
  • Manage 10022-SHOE Signature Shopping Experience to ensure quality of service
  • Analyze business trends with partnership of buying/planning organization
  • Collaborate with vendors to promote client driver events
  • Develop floor plans to increase full price selling
  • Lead Coach Ambassador training for sales associates of New York Flagship
  • Plan and execute corporate outreach events to drive 10022-SHOE business

Associate Director

Associate Director of Contemporary Shoes
New York
05.2007 - 05.2008

Associate Director

Associate Director of Women’s Accessories
New York
05.2006 - 05.2007

Associate Director

Associate Director of Service First
New York
05.2005 - 05.2006

Education

Bachelor of Science - Merchandising Management

MICHIGAN STATE UNIVERSITY
Lansing, Michigan
05-2005

Skills

  • Revenue growth
  • Contract negotiation
  • Strategic planning
  • Budget management
  • Relationship management
  • Market analysis
  • Team leadership
  • Problem solving
  • Effective communication
  • Analytical thinking

Custom

Career Direction Has Been Determined Based on Formal Education, Related Training, and In-Depth Interest in Leadership-Sales-Merchandising-Business Development

Timeline

Senior Director of Wholesale and Concession

Brunello Cucinelli
03.2024 - Current

Director of Women’s Wholesale

Brunello Cucinelli
07.2020 - 03.2024

Senior Account Executive

Brunello Cucinelli
06.2017 - 07.2020

Sales Manager

ESCADA
08.2013 - 06.2017

Senior Merchandise Manager

PINK TARTAN
05.2012 - 08.2013

Director of Merchandising Retail Development

Pink Tartan
07.2010 - 05.2012

Selling Director Women’s Ready to Wear

Saks Fifth Avenue
05.2009 - 07.2010

Associate Director

Associate Director of Designer Shoes 10022-SHOE
05.2008 - 05.2009

Associate Director

Associate Director of Contemporary Shoes
05.2007 - 05.2008

Associate Director

Associate Director of Women’s Accessories
05.2006 - 05.2007

Associate Director

Associate Director of Service First
05.2005 - 05.2006

Bachelor of Science - Merchandising Management

MICHIGAN STATE UNIVERSITY

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