Patrice Vanderstelt

Responsible for managing and overseeing sales in the Midwest for specialty/natural brands in accounts that include: Meijer, Target, ALB-Jewel, SpartanNash, Woodmans, Cub, Coborn's, Lunds/Byerly, Festival, more...

Working with UNFI, KeHE, Certco, Lotus Light distributors as well as managing direct business within my larger accounts.

Well-versed in Meijer VendorNet (VAMS) and PIM (Product Information Maintenance) and SpartanNash Insight.

In addition, experienced with other retailer portals for direct business.

Successfully activated KeHE DC18 with 4 brands, UNFI TWC with 3, UNFI GRW with 4, 2 new brand authorizations for Meijer, and on the cusp of Target distro for one of my vitamin/supplement brands - in just 6 months at iLevel.

• Manage specialty and emerging brands at key retailers in the Midwest including Meijer, Jewel-Osco, SpartanNash, Woodman's, Sendik's, Mariano's and Chicago Indies. Also doing Albertsons National.
• Category management and representation of approximately 100 brands - working across the entire dry grocery spectrum, as well as perimeter perishable departments and HABA.
• Increased my region into multi-million dollar territory in first two years with Maximum. (previously under $500K)
• Awarded Outstanding Account Manager 2019
• Awarded Outstanding Account Manager 2020

• Central U.S. and Eastern Region
• Key accounts: Safeway Albertsons, Kroger, Target, Publix. Regional chains: Meijer, SpartanNash, Harris-Teeter, Wegmans, HyVee, Ingles, Schnucks, Dierberg's, Central Markets, HEB.
• Distributors: KeHE, UNFI, Tree of Life-Canada, Sysco, and SpartanNash.
• On boarded 3 new distributors to fill geographic voids in the Central region.
• Managed a broker network and sales team with sales goals/ targets. Reduced deductions at my largest distributors by 21% (KeHE and UNFI), in first 18 months.
• Developed account specific promotional planning to gain targeted quarterly sales lift. Implemented distributor promotional road maps.
• NetSuite Business Software experience
• Top Regional Sales Manager 2016

• Key Accounts: Meijer, SpartanNash, Busch's, Polly's, all Michigan, Northern Ohio, Illinois and Indiana independents.
• Distributors worked: KeHE, UNFI, Lipari, Carmela, and SpartanNash.
• Identified targets and opportunities to grow sales by 20%.
• Consistently hit and exceeded sales goals.
• Key driver in getting 3 emerging brands into nationwide distribution.

• Worked independently to grow sales of specialty food and beverages within territory.
• Responsibilities included shelf management & ordering; merchandising; managing credit levels and sales promotions.
• Managed merchandisers across the territory.
• Maintained and managed plan-o-gram integrity.
• Account Manager for independent West Michigan chain. Increased natural/organic sales by 11% in 6 months..