Hi, I’m
PATRICIA BELLO
Miami,FL
Summary
Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over 20+ years of industry success.
Combine strategic thinking and design to create powerful campaigns for print and digital media.
Clear communicator and collaborative team player with an eye for detail, strong technical expertise and skill in customer relations.
Deadline-driven focused on overseeing projects from concept through final delivery.
Overview
31
years of professional experience
Work History
Patricia Bello Creative Services
Freelance Designer
01.1992 - Current
Job overview
- Manage and coordinate projects from concept to completion
- Collaborate with clients to create a vision, conceive designs, and consistently meet deadlines and requirements
- Develop design deliverables that elevate, differentiate, and function on-brand and on-strategy resulting in increased customer satisfaction
- Create digital image files for use in digital and traditional printing methods.
- Collaborate with clients to address brand imaging and marketing style.
- Packaging, logo design, digital banners, presentations
Restaurantware
Senior Graphic Designer/Art Director
06.2017 - 05.2023
Job overview
- Applied advanced publishing applications to design extensive catalogs for print and web.
- Created digital image files for use in digital and traditional printing methods.
- Managed and produced digital graphics to support eCommerce teams to ensure aesthetics were aligned with brand guidelines and web standards
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Developed infographics to better communicate complex data.
- Designed and created artwork for 100+ product packaging
- Coordinated with external vendors and suppliers to verify the quality and accuracy of printed materials.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Mentored junior designers and provided design guidance to improve standards of overall team output.
- Developed creative design for print materials, brochures, banners, and signs.
Baptist Health South Florida
Senior Graphic Designer
10.2006 - 10.2016
Job overview
- Responsible for quality of Baptist Health marketing projects, ensuring application established brand guidelines.
- Developed creative designs for print materials, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
- Worked with Marketing team and clients to developed creative design for print materials, brochures, banners, and signs.
- Created innovative campaigns that successfully attracted large audiences to Baptist Health Community Health Education programs.
- Developed infographics to better communicate complex data.
Lowe Worldwide Advertising Agency, Codetel
Art Director
01.2000 - 01.2005
Job overview
- Created institutional campaigns, advertising, lay-outs, product launching, packaging and brand identity books
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Presented creative concepts during internal and client reviews and implemented continual feedback to achieve client satisfaction.
- Developed style guides to promote consistent branding across projects.
- Clients: Induveca, AFP Popular, Codetel-Verizon, MercaSID, Imca, FortyMalt, Americana Departamentos
Education
Parsons School of Design - The New SchoolNew York, NY
Bachelor of Arts from Advertising, Graphic Design
06.1988
Altos De Chavon, School of DesignLa Romana. Dominican Republic
Associate of Arts from Advertising
06.1986
Skills
- Art Direction
- Package Design
- Microsoft Office/Google Suite
- Branding
- Adobe Creative Suite
- Social Media Platforms
- Desktop Publishing
- Website Graphics
- Logo Creation
- Photo Shoot Direction
Volunteering
Nirvana Project Team, South Florida, volunteer since Jan 2019
- A non-profit organization that helps adaptive athletes and people with disabilities to participate in sports events. Through "NIRVANA PROJECT" adaptive athletes can participate in 5Ks, half marathons, marathons, triathlons and obstacles races. https://www.nirvana-project.org/
Fundacion Siempre Mas, Dominican Republic, volunteer since July 2016
- A non-profit organization that is involved in the education of low income Dominican Republic high school students, to raise awareness of the importance of the conservation of their environment and achieving their purpose in life and dreams while embarking in a unique experience through the heart of the mountain range.
Boys Scouts of America
- I was involved with this organization for 10+ years, working closely with the headmaster and parent group of Troop 811. In 2016 actively participated in their annual fundraising event generating contributions that helped in funding scouts to go to summer camp.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Senior Graphic Designer/Art Director
Restaurantware
06.2017 - 05.2023
Senior Graphic Designer
Baptist Health South Florida
10.2006 - 10.2016
Art Director
Lowe Worldwide Advertising Agency, Codetel
01.2000 - 01.2005
Freelance Designer
Patricia Bello Creative Services
01.1992 - Current
Parsons School of Design - The New School
Bachelor of Arts from Advertising, Graphic Design
Altos De Chavon, School of Design
Associate of Arts from Advertising
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