PATRICIA BOWLIN
San Francisco Bay Area
Summary
Client services leader with 9+ years building CRM and customer-lifecycle programs that improve engagement, retention, and revenue. Translates customer insights into data-driven strategies with analytics, data engineering, product, and creative teams. Delivers ROI-focused recommendations to senior leaders to prioritize high-impact initiatives.
Overview
9
9
years of professional experience
Work History
Senior Account Manager
Publicis
San Francisco, CA
05.2024 - Current
- Served as primary client contact, aligning marketing programs with business goals and providing performance and roadmap recommendations to senior stakeholders, guiding cross-functional priorities.
- Designed and improved customer journeys to enhance engagement, retention, and customer lifetime value.
- Lead CRM lifecycle strategy development to send personalized communications across email, mobile, and in-app channels for Verizon value brands.
Account Manager
WPP
New York, NY
01.2023 - 05.2024
- Oversaw client satisfaction initiatives and data across 15 global agencies and clients, including VML, Ogilvy, Grey, and AKQA, enhancing overall client engagement.
- Delivered presentations on client feedback data to senior management, including Chief Client Officers and WPP Global Client Leaders, distilling complex data into actionable insights that shaped client strategy.
- Acted as a strategic advisor on client experience for stakeholders across WPP at regional and global levels.
Associate Program Manager
WPP
New York, NY
04.2021 - 01.2023
- Utilized generative AI to extract insights from client feedback via WPP Open, enhancing global client pitches and positioning Vantage as a key player in business development.
- Coordinated WPP client program schedules and cross-functional deliverables.
- Tracked project status across WPP teams and partner agencies.
- Prepared meeting briefs for WPP stakeholders and client reviews.
- Acted as primary contact for stakeholders across all WPP markets regarding client experience inquiries.
Account Executive
Pipedrive
New York, NY
05.2019 - 04.2021
- Surpassed monthly sales targets through consultative selling and customized product presentations, achieving an 8-10% close rate.
- Managed full sales cycle in Pipedrive CRM from prospecting to close.
- Developed business development strategy and expanded revenue across North America by targeting, qualifying, and closing high-value opportunities.
- Conducted discovery calls to qualify leads and assess pipeline fit.
- Delivered product demos using Pipedrive sales tools and account needs.
Customer Experience Associate
Pipedrive
New York, NY
09.2017 - 05.2019
- Managed email and chat support in Pipedrive, resolving customer inquiries and ensuring high service quality.
- Analyzed customer feedback to pinpoint service gaps and recommend actionable improvements.
- Collaborated with technical teams on escalated issues, providing detailed case notes and context for effective resolution.
Education
Bachelor of Science - Mass Communications, Minor in Business Administration
St. Johns University
Queens, NYSkills
- Account Management
- Client Experience
- Cross-Functional Coordination
- Partnership Development
Timeline
Senior Account Manager
Publicis
05.2024 - Current
Account Manager
WPP
01.2023 - 05.2024
Associate Program Manager
WPP
04.2021 - 01.2023
Account Executive
Pipedrive
05.2019 - 04.2021
Customer Experience Associate
Pipedrive
09.2017 - 05.2019
Bachelor of Science - Mass Communications, Minor in Business Administration
St. Johns University