Summary
Overview
Work History
Education
Skills
Timeline
Generic

Patricia E. Chiorello

Edgewater Park,NJ

Summary

MARKETING & COMMUNICATIONS EXECUTIVE Creative and experienced professional with 15+ years of success leading marketing and business development strategy for client- care focused organizations. An effective storyteller - adept at branding, promotions, communications, and campaign ideations. Skilled in cultivating and managing relationships between multiple parties. Excels at bringing clients, physicians, patients, and families to the table and developing long-standing partnerships. An effective leader known for building and fostering effective and positive teams that advance organizational objectives.

Overview

22
22
years of professional experience

Work History

Vice President, Marketing & Business Development

Recovery Centers Of America
King Of Prussia, PA
06.2022 - 12.2022
  • Marketing & Census Development
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses
  • Developed campaigns and specific marketing strategies for clients
  • Conducted research to analyze customers' behavior, preferences, and purchasing habits
  • Developed and implemented marketing outreach campaigns over ten market regions by analyzing key data and consumer demographics/market verticals
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts
  • Wrote engaging and successful marketing and advertising copy
  • Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets
  • Hosted webinars and training videos to communicate nationwide education regarding pertinent informational materials to those working with substance use disorder.
  • Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making
  • Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics
  • Developed and led sales training initiatives for over ninety business development employees and teams across organization
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
  • Held weekly meetings with business development team members to identify techniques to overcome sales obstacles.
  • Identified opportunities to improve business process flows and productivity
  • Demonstrated proficient leadership skills to motivate employees and build competent teams

Vice President, Marketing & Communications

PARTNERS PHARMACY, ASCEND HEALTH
Springfield, NJ
09.2018 - 04.2022
  • Marketing & Business Development
  • Partners Pharmacy & Ascend Health are part of the CareOne family of companies
  • Lead creation of integrated communication programs and campaigns for all existing and new service lines for locations across 10 states
  • Partner with locations to develop targeted business plans and marketing strategies
  • Initiate and oversee national trade show presence
  • Spearheaded all marketing and communications strategy for launch of remote medication dispensing system; partnered with team of engineers in Israel for machine design, as well as agency to design trade show materials
  • Launched new service line for hospice pharmacy services, including all branding, collateral, and website development, successfully positioning Avantum Hospice Pharmacy as provider of choice across the country

Vice President Communications & Census Development

CareOne Management
Fort Lee, NJ, NJ
07.2016 - 04.2022
  • Communications & Census Development
  • Improved team efficiency via training in sales, marketing and promotions
  • Supported media relations consultants in outreach and fundraising campaigns
  • Diagnosed and document customer complaints by utilizing provided tools and asking diagnostic questions
  • Prepared event communications for special events, took photographs during event, and promoted on web and periodical channels
  • Maintained corporate website and microsites using WordPress content management system and associated plugins
  • Devised content calendar and created social media content across multiple platforms
  • Reviewed staff-written materials and edited for content and brevity
  • Used Adobe Suite for creation of content, photo manipulation and publication design
  • Cultivated productive relationships with major businesses, securing profitable partnerships
  • Handled inbound contacts and provided customer service according to departmental policies and procedures
  • Designed print collateral materials and coordinated branding across multiple communications channels
  • Mastered and launched direct marketing techniques to boost brand reach
  • Managed email marketing encompassing content development, SEO and distribution using Mail Chimp
  • Orchestrated positive media coverage and stakeholder relations as public face of company
  • Increased company growth through collaboration with sales and marketing departments
  • Developed and implemented all COVID-19 related communications to patients, residents, family members and staff including 24/7 hotline for immediate information
  • Spearheaded full company re-brand inclusive of logo design, and creation of all promotional, website and social media materials
  • Oversaw social media strategy to ensure consistent and on-brand messaging
  • Led media outreach initiatives and responses as company spokesperson
  • Created and facilitated customer service and business development training programs in alignment with company needs and services populations.
  • Managed media relations and campaigns to address public communications in crisis situations
  • Built and strengthened relationships with members of media in order to promote positive coverage
  • Oversaw website copy and social media platforms
  • Supported CEO and over 50 team members in administrative functions and systems

Vice President, Marketing & Business Development

Atrium Health
Little Falls, NJ
10.2014 - 07.2016
  • Marketing & Business Development
  • Deliver executive-level leadership for 20 centers with full oversight of marketing and business development strategy creation and execution
  • Created pre-opening marketing strategy for two new post-acute care centers in New Jersey.
  • Led team marketers and clinical liaisons to develop and implement strategic business and marketing plans following opening of two new post-acute care centers targeting awareness for hospitals and physicians; secured occupancy of 90% or higher for each center within 90 days of opening.
  • Established and oversaw person-centered care committees across multiple centers with members from diverse internal disciplines and external parties, including patients and family members.
  • Initiated care committee survey process to understand resident and patient needs, identify service gaps, and recognize accomplishments in service delivery.
  • Developed internal and external communication plans across print and digital
  • Managed website design and maintenance, program collateral development, and center events
  • Oversaw full company re-brand inclusive of logo design, and creation of all promotional, website, and social media materials
  • Oversaw social media strategy to ensure consistent and on-brand messaging
  • Created and facilitated customer service and business development training programs in alignment with company needs and services populations

Vice President, Operations & Business Development

PRINCETON CARE CENTER
Princeton, NJ
09.2009 - 10.2014
  • Operations & Business Development
  • Directed all center operations and supplied innovative corporate leadership for improved census and center advancement
  • Managed relationships with physicians and hospital staff
  • Screened patients for center while serving as hospital liaison
  • Designed and implemented Development Center strategies, which increased and sustained census of 95%+ occupancy
  • Advanced development efforts of Asian Indian unit within center by anticipating and addressing needs of growing population in Princeton and surrounding areas

Regional Marketing Manager

CAREONE
Fort Lee, NJ
04.2004 - 09.2009
  • Managed admission and marketing teams of 25 staff
  • Collaborated with cross-departmental teams to align development efforts with hospital and committee needs and guarantee organizational success
  • Innovated strategic marketing and business development plans for twelve centers with positive impact on multiple counties, including Monmouth, Mercer, Ocean, Camden, and Burlington
  • Developed and implemented programs in collaboration with hospitals, physicians, and centers to ensure successful patient transitions to post-acute or assisted living settings

Education

Bachelor of Arts - Liberal Arts

Villanova University
Villanova, PA

Skills

  • Integrated Marketing Strategy
  • Communications Planning
  • Project Management
  • Client & Stakeholder Relations
  • Campaign Ideation
  • Social Media Management
  • Performance Metrics
  • Team Building & Leadership
  • Business Development
  • Event Management
  • Patient & Resident Advocacy
  • Traditional & Digital Channels
  • Branding & Re-Branding

Timeline

Vice President, Marketing & Business Development

Recovery Centers Of America
06.2022 - 12.2022

Vice President, Marketing & Communications

PARTNERS PHARMACY, ASCEND HEALTH
09.2018 - 04.2022

Vice President Communications & Census Development

CareOne Management
07.2016 - 04.2022

Vice President, Marketing & Business Development

Atrium Health
10.2014 - 07.2016

Vice President, Operations & Business Development

PRINCETON CARE CENTER
09.2009 - 10.2014

Regional Marketing Manager

CAREONE
04.2004 - 09.2009

Bachelor of Arts - Liberal Arts

Villanova University

Similar Profiles

CREATE PROFILE
Patricia E. Chiorello