Patricia Davis

• Develop and implement North American regional marketing strategy plans for growth initiatives

• Established Segment Marketing plan through market research, analyzing customer mapping to fit segments and strategies

• Communicate customer needs into clear value propositions through analytical mapping, market intelligence and strategy initiatives

• Monitors marketplace for competitive moves

• Works with cross functional teams to develop internal and external competitive analysis and selling-against guides

• Create business cases and strategies for new products, segments, countries

• Develop, communicate, and implements strategic portfolio plans

• Liaison with sales team to develop, in coordination with BU Marketing Communications team, relevant marketing campaigns which support execution of regional Market Segment tactical plan

• Supports management of brand positioning and brand architecture within guidelines

• Responsible for launch of new products through coordination with multi-disciplinary teams
• Drive product launch planning and provide guidance to cross-functional product launch team to complete all required preparation and launch activities
• Guide new product development and/or modifications of product to achieve goals set by Sales/Marketing and in line with budget
• Develop & implement high impact / differentiated product positioning and messaging to the internal organization and external customers; message strategy, planning and deliverables
• Analyze segment results, benchmarking, market research and general marketing data
• Supports complexity reduction initiatives
• Create and implement pricing strategies guidelines for commercial use
• Liaison for product sourcing, direct and indirect buy through Procurement Dept.
• Lead product line management and efforts in defining strategy for new category/product opportunities
• Gather and analyze data, prioritize market trends and direction, analyze, and maintain key performance indicators to measure overall health of product line.
• Works with cross functional teams to develop internal and external competitive analysis and selling-against guides

• Evaluated supplier quotes based on purchasing procedures and competitiveness in quality, price and delivery
• Reviewed and issued contracts and blanket purchase orders after choosing ideal vendor and drive procurement process
• Negotiated complex corporate procurement contracts by working closely with internal and external contacts
• Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations
• Compliance management and Supplier performance KPI’s
• Management of all costs associated with estimation, procurement, inventories
• Review and approval of all estimating of jobs to actual job cost
• Establish and monitor cost reporting for senior management/partners
• Identified and implemented cost savings projects and complexity reduction ($4m)
• Implemented process improvements that reduced average purchasing cycle times by 20%

• Managed daily operations to include efficiencies, timelines and quality control
• Managed all order entry, production orders and flow of orders into warehouse per customer specifications
• Reporting of key metrics to include machine efficiencies, retention of orders, estimates to orders, on time deliveries Problem Resolution is key to this position
• Responsible for all Training in facility
• Completion of all Corrective Actions associated with performance issues
• Handles all customer audits relating to ISO procedures and workflow and BOM
• Established incoming/outbound quality procedures to include in process checks on each work center, retain samples (BME)
• Responsible for all continuing process improvements
• Scheduled and implemented all work flow
• Assumed responsibility of Plant Manager role upon exit of Plant Manager (10 months) reporting direct to GM

• GM to daily operations relating to full scale pharmaceutical contract packaging company

• Oversee all procurement and purchasing activities to include SLA, vendor relations, sustainability and compliance for approved supplier base

• Packaging under cGMP guidelines and FDA regulations

• Sales and Service of all RX, OTC and Nutritional Supplements with major pharmaceutical companies

• Product development and lifecycle management

• Forecasting of new and existing business growth

• Quality Assurance/Quality Control measures, cGMP

• Responsible for packaging/product design

• Pricing/contract negotiations with vendors & customers

• New Product Development to include gathering of all necessary specifications and technical functionality specs

• Product sourcing for all global suppliers with emphasis on vendor compliance and sustainability initiatives

• Developed and implemented all global management standards at qualified vendors

• Responsible for all negotiations and qualifications process of all packaging suppliers

• Handled all Brand Color Management for US, Asian and Latin American

• Trained personnel staff on all KPI's and equipment

• Work with coordinating departments to create BOM and assembly drawings

• Cross functional collaboration w. Design, production, quality, procurement

• Worked with Mar COM group to create sustainable production graphic files that meet all vendor print specifications

• Product Sourcing for all global suppliers to include compliance KPI's and SLA

• Managed 5M total packaging buy for A&F, GAP, Lerner/Limited and Old Navy for all new/existing development

• Handled all global print development to include all packaging directives through AD HK, AD Latin America

• Responsible for all pricing of assigned accounts within specified territory

• New product development to include sourcing of different substrates, methods of print and all packaging designs

• Reported direct to VP of Operations; managed new 560,000 sq. ft. startup operation to include Procurement/Purchasing, Customer Service & Accounting

• Experience in business plan development and formulating new/existing budgets

• Developed, managed and implemented new system developed for entire facility

• Personnel responsibilities to include training, development of employees and benefits coordination

• Responsible for merging of 2 satellite facilities to hub in GSO (unionized)

• Developed and implemented training manuals for product and sales knowledge