Patricia Deapen
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
26
26
years of professional experience
Work History
Property Marketing Manager
Yaamava' Resort & Casino At San Manuel
08.2021 - Current
- Conduct market research to identify new opportunities and target markets.
- Create and manage marketing campaigns to increase brand engagement.
- Oversees preparation of marketing copy, images, videos, emails, and other collateral.
- Devise content strategy to effectively engage target audiences.
- Develop and ensure brand integrity, maintains marketing collateral designed to achieve brand vision and marketing objectives.
- Coordinates efforts for social and digital marketing programs to ensure consistent brand messaging.
- Develop, coordinate, and monitor advertising content across media platforms including print, digital, sponsorships and billboards.
- Analyze KPIs, metrics, and results of marketing campaigns, deliver presentations to senior leadership, and provide recommendations to improve brand alignment with target demographics.
- Lead and develop marketing associates in projects and systems, to include Smartsheet, Workfront, Lawson and Conga.
- Ensures marketing-related business best practices are being met, including communication, advertising, and budgeting.
Marketing and Operations Manager
Viejas Casino & Resort
03.2014 - 08.2021
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and copywriters to establish theme and tone for content.
- Coordinated with design and media teams to develop high-quality creative assets.
- Performed market segmentations, targeting and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created and managed social media campaigns to increase brand engagement.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Operations Manager
Sycuan Casino Resort
07.2004 - 03.2014
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed systems and procedures to improve operational quality and team efficiency.
- Analyzed and reported on key performance metrics to senior management.
- Assisted in recruiting, hiring and training of team members.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Public Relations Manager
San Felipe Casino Hollywood
02.1998 - 07.2004
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Developed innovative marketing and PR strategies.
- Represented organization to customers, public, government officials and other external sources.
- Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Conducted market analysis and monitored competitive activity.
- Attended monthly Native American Chamber of Commerce strategy meetings to preserve company relations with distributors, customers and media personnel.
- Coordinated and managed sponsorships and sponsorship activation.
Education
MBA - Business Administration
San Diego State University
San Diego, CA06.2017
Bachelor of Science - Business Management And Organizational Development
University of Phoenix
San Diego, CA06.2015
Skills
- Marketing Plan Development and Management
- Strategy and Execution
- Corporate Communications
- Brand Development
- Business Objective Analysis
- Social Media Campaign
- Budgeting and Allocation
- Strategic Planning
- Relationship Management
- Innovative Design
- Team Mentoring and Development
- Event Planning
Timeline
Property Marketing Manager
Yaamava' Resort & Casino At San Manuel
08.2021 - Current
Marketing and Operations Manager
Viejas Casino & Resort
03.2014 - 08.2021
Operations Manager
Sycuan Casino Resort
07.2004 - 03.2014
Public Relations Manager
San Felipe Casino Hollywood
02.1998 - 07.2004
MBA - Business Administration
San Diego State University
Bachelor of Science - Business Management And Organizational Development
University of Phoenix
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