Patricia De Luna
Visionary VP of Traffic with expertise in team leadership, project management, and operational efficiency. Proven track record in enhancing workflows and driving impactful collaborations within the entertainment industry.
Work History
VP Traffic
15 Years 7 Months- Directed leadership initiatives and mentorship programs to elevate team productivity within Walt Disney creative and Walt Disney operations teams.
- Exhibited advanced expertise in complex traffic concepts, procedures, terminology, and execution processes.
- Orchestrated the management of multiple projects to ensure timely completion under pressure in a fast-paced environment.
- Collaborated with creative leads and vendors post-production to ensure timely delivery of creative assets.
- Coordinated interactions and data sharing between Disney creative team and operations to improve overall project efficiency.
- Initiated and completed projects to enhance operational workflows, benefiting both clients and internal teams.
- Established and maintained strong collaborative relationships with creative agencies, vendors, and media outlets to ensure timely fulfillment of network and station requirements.
- Developed and nurtured connections with Disney clients, including Walt Disney Studios, Disney+, Hulu, Pixar, Marvel, Lucasfilm, 20th Century Studios, Searchlight Pictures, FX, NatGeo, and Disney Branded Television.
- Facilitated partnerships with major network vendors and community leaders to enhance collaboration and drive long-term success.
- Exhibited strong leadership capabilities to inspire and empower employees in team development.
- Implemented technology solutions to automate workflows and enhance process efficiency.
- Executed performance evaluations, compensation assessments, and hiring processes to ensure optimal staffing levels.
- Assessed and authorized hiring, firing, and promotion requests to optimize workforce management.
- Showcased organizational initiatives and networked with professionals at New York industry conferences and events.
Education
Skills
Accomplishments
I have successfully managed the Walt Disney Studios account for 25 years for both Traffic and Broadcast Clearance of all theatrical films, DVD and Streaming components simultaneously.
Accounts include: Walt Disney Studios, Disney+, HULU, Pixar, Marvel, Lucasfilm, 20th Century, Searchlight Pictures, FX, NatGeo, & Disney Branded Television, WellPoint, Disney Channel, Radio Disney, Disney ABC Domestic Television, Miramax, Target and Sears.
I have also excelled at onboarding D+, FX, Searchlight Pictures, and Nat Geo in addition to my current client responsibilities.