PATRICIA HERNANDEZ
Kennesaw
Summary
Dynamic Social Media Marketing Manager with a proven track record at Atlanta Communities, driving brand growth through strategic social media campaigns. Expert in audience targeting and content development, I excel in enhancing customer engagement and optimizing ROI-focused initiatives. Bilingual and resilient, I thrive in fast-paced environments, delivering impactful results across diverse industries. Resourceful Social Media Marketing Manager with high-level social media and marketing technology expertise. Directed social media marketing program and expanded audience across all targeted networks. Excellent conceptual skills and attention to detail with focus on generating brand recognition and loyalty. Innovative Social Media Marketing Manager with proven experience in creating and implementing effective social media strategies. Possess strong understanding of online marketing trends, SEO and audience engagement tactics. Demonstrated success in managing brand image across various social platforms, fostering customer relationships, and driving growth in digital reach. Known for creativity, leadership skills, and ability to make significant impact in previous roles.
Overview
13
13
years of professional experience
Work History
Social Media Marketing Manager
Self Employed
01.2020 - Current
- Drove strategic growth initiatives across diverse industries as a Social Media Marketing Manager, implementing tailored campaigns and leveraging digital platforms to achieve impactful results.
- Implemented targeted social media strategies, significantly boosting brand awareness and engagement across diverse industries.
- Successfully increased followers and community engagement through precise audience targeting.
- Led the creation of compelling multimedia content to effectively convey brand messaging and values.
- Managed end-to-end social media campaigns, optimizing ad spend for measurable business growth.
- Demonstrated flexibility by applying successful social media growth strategies across various sectors.
Freelance Makeup Artist
Self Employed
01.2013 - Current
- Managed all aspects of a freelance makeup business, providing customized beauty services and ensuring client satisfaction.
- Built and maintained a loyal clientele through personalized, high-quality makeup services.
- Oversaw scheduling, invoicing, and communications with strong organizational skills.
- Specialized in makeup for weddings, photoshoots, and special events.
- Promoted services effectively through social media marketing and branding.
Real Estate Agent
Atlanta Communities
01.2022 - 12.2025
- Assisted clients with buying, selling, and leasing properties while providing expert market guidance and personalized service.
- Guided clients through property showings, negotiations, and closing processes.
- Developed marketing strategies to attract buyers and showcase listings.
- Built strong client relationships, driving referrals and repeat business.
Makeup Artist/Sales Associate
MAC Cosmetics
Tysons Corner
01.2014 - 12.2019
- Provided personalized makeup application and product recommendations while driving sales in a fast-paced retail environment.
- Delivered customized makeup services, showcasing artistry and product expertise.
- Built strong client relationships to achieve sales goals and encourage repeat business.
- Maintained brand standards through exceptional service, product knowledge, and team collaboration.
Sales Associate
T-Mobile
01.2013 - 12.2014
- Delivered mobile solutions while consistently meeting sales goals and ensuring customer satisfaction.
- Built strong client relationships and exceeded sales targets.
- Guided customers on devices, plans, and troubleshooting.
- Supported team success in a fast-paced retail environment.
Education
Bachelor's of Science - Marketing
University of Maryland University College
College Park, Maryland01.2017
Skills
- Customer Engagement
- Product Knowledge
- Communication
- Active Listening
- Closing
- Upselling
- Cross-selling
- Resilience
- Time Management
- Team Player
- Bilingual
- Strategic Social Media Planning
- Audience Targeting and Expansion
- Content Development and Management
- Social Media Campaign Leadership
- Data Analysis and Insights Utilization
- ROI-focused Campaign Optimization
- Cross-Functional Collaboration
- Social Media Analytics Tools
- Proficiency
- Brand Messaging and Values
- Industry-Specific Social Media Strategies
- Trend Identification and Adaptability
- Paid Social Media Advertising
- Social media strategy
- Digital advertising
- Campaign management
- Brand development
- Client relationship management
- Market research
- Trend analysis
- Team collaboration
- Customer engagement
- Social media and promotions
- Influencer marketing
- User generated content
- Strategy development
- Marketing automation
- Social listening
- SEO optimization
- B2B marketing
- Marketing program management
- Web analytics
- Social media marketing
- Strategic planning and alignment
Timeline
Real Estate Agent
Atlanta Communities
01.2022 - 12.2025
Social Media Marketing Manager
Self Employed
01.2020 - Current
Makeup Artist/Sales Associate
MAC Cosmetics
01.2014 - 12.2019
Freelance Makeup Artist
Self Employed
01.2013 - Current
Sales Associate
T-Mobile
01.2013 - 12.2014
Bachelor's of Science - Marketing
University of Maryland University College