Patricia Keady
Rochester,NY
Summary
Corporate events management professional with over twenty years of extensive experience in organizing, planning, and delivering a myriad of events and marketing projects to achieve company business objectives.
Overview
22
22
years of professional experience
Work History
DIRECTOR, Global Corporate Events & Staff Recognition
CONCENTRIX CORPORATION
01.2008 - Current
- Responsible for team of three including career mentoring and development
- Oversee the organization and execution of all internal events, including: annual Executive Leadership Kickoff Meeting, quarterly Board of Directors meeting, annual global recognition award events
- Responsible for annual $5M budget. Work directly with CEO & CFO to develop budgets for all events. Manage budget reconciling & discrepancies.
- Identify and negotiate with external vendors for services as needed for each program/event
- Work directly with Executive Leadership to ensure all expectations of the program are being met and prepare them as their involvement requires
- Recently completed organizing & managing our "Culture Roadshow" that included 15 programs in 7 different countries with over 4,500 company leaders in a 5-month span, managing the $10M program budget. Overall rating received from attendee's survey for 'Satisfaction with this event' was 9.4 out of 10
- Oversee all preparations for Board of Directors meeting, working directly with CEO and other executives to ensure a successful meeting
- Provide insight and opinion on internal corporate events to the CE0 and Executive Team for effective planning purposes
MANAGER, SALES DEVELOPMENT & MARKETING COMMUNICATIONS
ONE COMMUNICATIONS
01.2003 - 12.2007
- Created, implemented and tracked monthly sales promotions to achieve business objectives and drive sales goals
- Present promotion analytics to Executive leadership
- Managed the development of new and existing strategic partnerships with identified sports sponsors (Buffalo Bills, Green Bay Packers, Pittsburgh Steelers, Boston Red Sox) to maximize company exposure and uncover new business development and marketing opportunities. Total sponsorship program valued at over $2M.
- Managed quarterly & annual sales incentive programs to drive sales team to meet or exceed quotas.
- Managed the development and execution of all marketing communications materials and sales tools for new product launches working with both internal teams and external agencies.
Education
AS - International Business
Ft. Lauderdale Collage
Ft. Lauderdale, FLBS - Communications
SUNY, College At Brockport (attended)
Brockport, NYSkills
- Strategic Planning & Execution for Events
- Collaboration with internal & external stakeholders
- Verbal & written communication
- People & Operations Management
Relevant course completion
- Initiating and Planning Projects
- Budgeting & Scheduling Projects
Awards
Stevie Awards, 2020, Gold Level Winner, Corporate Events, The Culture Sessions
Timeline
DIRECTOR, Global Corporate Events & Staff Recognition
CONCENTRIX CORPORATION
01.2008 - Current
MANAGER, SALES DEVELOPMENT & MARKETING COMMUNICATIONS
ONE COMMUNICATIONS
01.2003 - 12.2007
AS - International Business
Ft. Lauderdale Collage
BS - Communications
SUNY, College At Brockport (attended)