PATRICIA LADY
Niwot,CO
Summary
Strategic marketing professional with 10+ years' experience developing and executing data-driven, multi-channel campaigns. Expertise in branding, digital marketing, events and content creation. Collaborative team player skilled at aligning marketing with organizational objectives.
Overview
26
26
years of professional experience
3
3
Languages
Work History
Marketing Manager
DASSETI
3 2023 - 05.2024
- Designed and executed marketing campaigns that created and captured demand across North America
- Used data analytics to track lead generation campaigns and improve quality
- Managed $500K marketing budget to ensure best outcomes and return on investment
- Worked with partners to drive stronger relationships and take coherent joint messaging to market
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
- Created and adapted content for social media, email marketing and website in Canva and HubSpot
- Managed 8 yearly industry conferences and events
- Managed vendors including design, digital and PR agencies
- Built relationships with clients and worked on joint press releases and case studies
- Established relationships with media outlets through regular outreach efforts, securing press coverage for company news
Marketing Consultant
INFOZONE INTELLIGENCE
2 2018 - 2 2023
- Optimized website performance, resulting in improved search engine rankings and increased web traffic
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives
- Enhanced follower engagement with effective social media management and content creation
- Planned and executed marketing programs to increase qualified leads
- Managed company website updates including re-brand project
- Lead partner marketing joint webinars, events and email campaigns
- Collaborated with team on content for monthly blogs and webinars
- Managed CRM and emails campaigns in Zoho and Mailchimp
- Served as marketing liaison with Infozone Sweden and managed joint brand campaigns
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints
Marketing Consultant
METACOMET SYSTEMS
08.2021 - 11.2022
- Managed simultaneous marketing efforts using Asana and was accountable for reaching monthly lead generation numbers
- Optimized annual $200K marketing budget
- Worked with digital agency overseeing SEO and SEM analytics
- Managed web content and social media posts in WordPress and HubSpot
- Oversaw copywriter and graphic design providers
- Spearheaded 17 partnerships including press releases, trade summits, advertising and industry webinars
- Collected and analyzed HubSpot data to create campaign reports for management
- Planned and executed email campaigns in Mailchimp, Constant Contact and HubSpot
- Part of team leading CRM transfer from Salesforce to HubSpot
- Wrote content for ads, blog posts and newsletters.
- Executed trade show appearances in North America and Europe that resulted in increased brand visibility and networking opportunities with potential customers
Marketing Manager
GRONSTEDT DESIGN
01.2012 - 01.2017
- Led sales channel and brand positioning for Swedish Lapland products to customers in North America
- Implemented social media strategy, managed website updates and SEO analytics
- Oversaw all aspects of event logistics, from registration to post-event follow-up activities
- Through dedication to customer service responsible for 40% new client base growth
- Generated product demand through monthly newsletters to existing and new customer base leading to 20% order increase in 2016
- Led development of product collection for men resulting in 25% sales increase in 2015
Marketing Manager, Latin America
KYOCERA COMMUNICATIONS INC
1 2002 - 1 2009
- Worked closely with Kyocera sales team and operators including Movistar, Telefonica, BellSouth, and Verizon executing joint sales and marketing plans
- Developed budgets, strategy, and marketing plans for Kyocera Wireless's brand and product introductions throughout Latin America
- Part of team that completed Kyocera Wireless's first Latin America pan-regional brand advertising campaign in 18 countries
- Implemented sales incentive programs and executed different consumer promotions via service provider partnerships in 10 countries
- Managed trade shows and conferences in Argentina, Colombia, Ecuador and Mexico
- Introduced 5-10 products annually throughout Latin America
- Successfully executed Kyocera Wireless's first multi-facet marketing entry in Colombia, Ecuador, Honduras, Nicaragua, Panama, and Uruguay via CDMA product launch events, PR, advertising and channel support
- Acted as Spanish language lead and coordinated with corporate functional areas to ensure trade marketing and product training material availability for region
- Mentored junior team members, providing guidance and support to foster professional growth and skill development
Sr. Marketing Communications Coordinator, Latin America
KYOCERA WIRELESS CORP
01.2000 - 01.2002
- Part of sales and marketing team that increased fiscal year sales for Latin America 173% in 2002
- Led contracting for Kyocera Wireless's first Latin American advertising and promotional agencies
- Managed service provider support programs: $1.5M cooperative advertising budgets, creation and distribution of Spanish language collateral and promotional marketing pieces
- Coordinated PR tour throughout 6 countries in Latin America resulting in over 150 press stories
- Introduced 3 new handsets in 6 month period while overseeing 12 third party agencies and 10 carrier relationships to produce all required collateral, merchandising, training materials, and COOP advertising
- Developed Kyocera Wireless's first Spanish consumer website
- Managed trade show activities, promotional events and billboard advertising
- Tracked marketing development funds and assisted finance team with monthly reporting
Marketing Coordinator
SWEDBANK
01.1997 - 01.1999
- Worked with core team responsible for reworking Swedbank's product line and introducing new brand
- As part of merger implemented 4 workshops with San Francisco based team focusing on brand, mobile and private banking growth
- Acted as communications agency liaison for development of new brand book
- Part of team who developed new customer retention programs and more efficient website highlighting Swedbank's products and services
- Organized employee product training for Swedbank's retail locations in Stockholm
- Presented results of project work to senior management and made recommendations on marketing strategies
Education
Master of Science in Business Administration and Economics -
University of Umea School of Business
Umea, SwedenMaster Thesis -
University of Harare
Harare, ZimbabweInternational Business Studies -
Universidad De Deusto
San Sebastian, SpainSkills
Brand Development
Budget Administration
Content Creation
Creative and Innovative
Digital Marketing
Event Management
Interpersonal Communication
Marketing Analytics
Marketing Campaigns
Marketing Strategy Development
Websites
Timeline
Marketing Consultant
METACOMET SYSTEMS
08.2021 - 11.2022
Marketing Manager
GRONSTEDT DESIGN
01.2012 - 01.2017
Sr. Marketing Communications Coordinator, Latin America
KYOCERA WIRELESS CORP
01.2000 - 01.2002
Marketing Coordinator
SWEDBANK
01.1997 - 01.1999
Marketing Manager
DASSETI
3 2023 - 05.2024
Marketing Consultant
INFOZONE INTELLIGENCE
2 2018 - 2 2023
Marketing Manager, Latin America
KYOCERA COMMUNICATIONS INC
1 2002 - 1 2009
Master of Science in Business Administration and Economics -
University of Umea School of Business
Master Thesis -
University of Harare
International Business Studies -
Universidad De Deusto