PATRICIA LADY
Niwot,CO
Summary
Strategic marketing professional with 10+ years' experience developing and executing data-driven, multi-channel campaigns. Expertise in branding, digital marketing, events and content creation. Collaborative team player skilled at aligning marketing with organizational objectives.
Overview
26
26
years of professional experience
3
3
Languages
Work History
Marketing Manager
DASSETI
3 2023 - 05.2024
- Designed and executed marketing campaigns that created and captured demand across North America
- Used data analytics to track lead generation campaigns and improve quality
- Managed $500K marketing budget to ensure best outcomes and return on investment
- Worked with partners to drive stronger relationships and take coherent joint messaging to market
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels
- Created and adapted content for social media, email marketing and website in Canva and HubSpot
- Managed 8 yearly industry conferences and events
- Managed vendors including design, digital and PR agencies
- Built relationships with clients and worked on joint press releases and case studies
- Established relationships with media outlets through regular outreach efforts, securing press coverage for company news
Marketing Consultant
INFOZONE INTELLIGENCE
2 2018 - 2 2023
- Optimized website performance, resulting in improved search engine rankings and increased web traffic
- Established measurement mechanisms using tools like Google Analytics to track the success of online marketing initiatives
- Enhanced follower engagement with effective social media management and content creation
- Planned and executed marketing programs to increase qualified leads
- Managed company website updates including re-brand project
- Lead partner marketing joint webinars, events and email campaigns
- Collaborated with team on content for monthly blogs and webinars
- Managed CRM and emails campaigns in Zoho and Mailchimp
- Served as marketing liaison with Infozone Sweden and managed joint brand campaigns
- Managed budgets effectively, ensuring all marketing activities were executed within financial constraints
Marketing Consultant
METACOMET SYSTEMS
08.2021 - 11.2022
- Managed simultaneous marketing efforts using Asana and was accountable for reaching monthly lead generation numbers
- Optimized annual $200K marketing budget
- Worked with digital agency overseeing SEO and SEM analytics
- Managed web content and social media posts in WordPress and HubSpot
- Oversaw copywriter and graphic design providers
- Spearheaded 17 partnerships including press releases, trade summits, advertising and industry webinars
- Collected and analyzed HubSpot data to create campaign reports for management
- Planned and executed email campaigns in Mailchimp, Constant Contact and HubSpot
- Part of team leading CRM transfer from Salesforce to HubSpot
- Wrote content for ads, blog posts and newsletters.
- Executed trade show appearances in North America and Europe that resulted in increased brand visibility and networking opportunities with potential customers
Marketing Manager
GRONSTEDT DESIGN
01.2012 - 01.2017
- Led sales channel and brand positioning for Swedish Lapland products to customers in North America
- Implemented social media strategy, managed website updates and SEO analytics
- Oversaw all aspects of event logistics, from registration to post-event follow-up activities
- Through dedication to customer service responsible for 40% new client base growth
- Generated product demand through monthly newsletters to existing and new customer base leading to 20% order increase in 2016
- Led development of product collection for men resulting in 25% sales increase in 2015
Marketing Manager, Latin America
KYOCERA COMMUNICATIONS INC
1 2002 - 1 2009
- Worked closely with Kyocera sales team and operators including Movistar, Telefonica, BellSouth, and Verizon executing joint sales and marketing plans
- Developed budgets, strategy, and marketing plans for Kyocera Wireless's brand and product introductions throughout Latin America
- Part of team that completed Kyocera Wireless's first Latin America pan-regional brand advertising campaign in 18 countries
- Implemented sales incentive programs and executed different consumer promotions via service provider partnerships in 10 countries
- Managed trade shows and conferences in Argentina, Colombia, Ecuador and Mexico
- Introduced 5-10 products annually throughout Latin America
- Successfully executed Kyocera Wireless's first multi-facet marketing entry in Colombia, Ecuador, Honduras, Nicaragua, Panama, and Uruguay via CDMA product launch events, PR, advertising and channel support
- Acted as Spanish language lead and coordinated with corporate functional areas to ensure trade marketing and product training material availability for region
- Mentored junior team members, providing guidance and support to foster professional growth and skill development
Sr. Marketing Communications Coordinator, Latin America
KYOCERA WIRELESS CORP
01.2000 - 01.2002
- Part of sales and marketing team that increased fiscal year sales for Latin America 173% in 2002
- Led contracting for Kyocera Wireless's first Latin American advertising and promotional agencies
- Managed service provider support programs: $1.5M cooperative advertising budgets, creation and distribution of Spanish language collateral and promotional marketing pieces
- Coordinated PR tour throughout 6 countries in Latin America resulting in over 150 press stories
- Introduced 3 new handsets in 6 month period while overseeing 12 third party agencies and 10 carrier relationships to produce all required collateral, merchandising, training materials, and COOP advertising
- Developed Kyocera Wireless's first Spanish consumer website
- Managed trade show activities, promotional events and billboard advertising
- Tracked marketing development funds and assisted finance team with monthly reporting
Marketing Coordinator
SWEDBANK
01.1997 - 01.1999
- Worked with core team responsible for reworking Swedbank's product line and introducing new brand
- As part of merger implemented 4 workshops with San Francisco based team focusing on brand, mobile and private banking growth
- Acted as communications agency liaison for development of new brand book
- Part of team who developed new customer retention programs and more efficient website highlighting Swedbank's products and services
- Organized employee product training for Swedbank's retail locations in Stockholm
- Presented results of project work to senior management and made recommendations on marketing strategies
Education
Master of Science in Business Administration and Economics -
University of Umea School of Business
Umea, SwedenMaster Thesis -
University of Harare
Harare, ZimbabweInternational Business Studies -
Universidad De Deusto
San Sebastian, SpainSkills
Brand Development
undefinedWebsites
Timeline
Marketing Consultant
METACOMET SYSTEMS
08.2021 - 11.2022
Marketing Manager
GRONSTEDT DESIGN
01.2012 - 01.2017
Sr. Marketing Communications Coordinator, Latin America
KYOCERA WIRELESS CORP
01.2000 - 01.2002
Marketing Coordinator
SWEDBANK
01.1997 - 01.1999
Marketing Manager
DASSETI
3 2023 - 05.2024
Marketing Consultant
INFOZONE INTELLIGENCE
2 2018 - 2 2023
Marketing Manager, Latin America
KYOCERA COMMUNICATIONS INC
1 2002 - 1 2009
Master of Science in Business Administration and Economics -
University of Umea School of Business
Master Thesis -
University of Harare
International Business Studies -
Universidad De Deusto
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