Patricia Malone
Asheville,NC
Summary
Results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses nuanced understanding of brand voice and messaging.
Overview
32
32
years of professional experience
Work History
Chief Creative Officer
FreshBlood Group
01.2017 - Current
- Drove FreshBlood Group expansion from strategic consultancy model to full-service advertising agency
- Growth led to FBG being named top 100 'Ones to Watch' by Medical Marketing & Media in 2019
- Established foundational brand strategy for early and late stage pharma, biotech and medical device companies working closely with C-suite clients, developing and running workshops and presentation of strategic roadmaps
- Responsible for building and overseeing creative teams and client budgets
- Developed strategic communication and marketing plans
Managing Director, Creative
DDB Health
01.2013 - 01.2017
- Responsible for building San Francisco presence of New York-based healthcare advertising agency with a focus on HealthTech, and Pharma/Biotech
- Responsible for brand strategy for the West Coast clients, and new business efforts for both coasts-helped fuel growth during 5-year tenure
- Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
- Built a culture of professional and personal support and mentorship
SVP/ Creative Director
Dudnyk Healthcare
01.2012 - 01.2014
- In June of 2012, Stratagem Healthcare Communications was acquired by Philadelphia-based Dudnyk Healthcare
- Managing Director, Creative for San Francisco presence of Dudnyk-led digital and creative departments, brand strategy and new business development
- Incorporated robust digital initiatives representing almost 40% of business
- Tasked digital creative director to establish agency as 'mobility center of excellence' in healthcare-promoting SF presence on the west coast
- Built social media presence in specialized arenas including molecular diagnostics, cardiovascular and diagnostics
Principal/Executive Creative Director
Stratagem Healthcare Communications
01.1997 - 01.2012
- Co-founded and managed award-winning healthcare agency for 15 years and helped drive agency growth from 3 people to 39 employees
- For 10 years, Stratagem was named among the top 50 healthcare agencies by Med Ad News and the top 100 fastest growing women-owned businesses in the Bay Area by the San Francisco Business Times
- Responsible for brand strategy, creative development and new business development
- Provided strategic and creative guidance for global brand launches consisting of multi-channeled integrated marketing campaigns
- Experience spanning virtually every therapeutic category and marketing channel: Medical Device/Biotech and Pharma
Creative Director
Rainoldi, Kerzner & Radcliffe
01.1995 - 01.1997
- Provided creative oversight for launch campaigns including strategy, brand development, creative concepts, collateral, print, digital
- Integral role on new business presentation team-development and presentation
- Elevated company reputation through consistent delivery of high-quality creative content.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget
Senior Copywriter
Sudler & Hennessey
01.1992 - 01.1995
- Strategized, and developed promotional material targeted to the healthcare professional
- Day-to-day copywriter on pharmaceutical accounts-turning complex science into compelling stories
- Responsible for print ads, collateral, scientific writing, clinical article analysis
- Worked closely with art directors and account teams
Education
Bachelor of Arts - English Literature
University of Vermont
Burlington, VTBachelor of Science - Professional Nursing (BSN)
University of Vermont
Burlington, VTSkills
- Brand strategy/vision
- Brand development
- Presenting
- Digital marketing
- Creative direction
- Content Development
- New business development
- Building and running strategic workshops
- Campaign Development
- Team Development
Awards
- Addy
- CLIO Healthcare
- Medical Marketing & Media Awards
- RX Awards
- MMA Awards
- Manny Award
- Trailblazer Awards
- DxMA Awards
Timeline
Chief Creative Officer
FreshBlood Group
01.2017 - Current
Managing Director, Creative
DDB Health
01.2013 - 01.2017
SVP/ Creative Director
Dudnyk Healthcare
01.2012 - 01.2014
Principal/Executive Creative Director
Stratagem Healthcare Communications
01.1997 - 01.2012
Creative Director
Rainoldi, Kerzner & Radcliffe
01.1995 - 01.1997
Senior Copywriter
Sudler & Hennessey
01.1992 - 01.1995
Bachelor of Arts - English Literature
University of Vermont
Bachelor of Science - Professional Nursing (BSN)
University of Vermont
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