Dynamic UX Researcher skilled in user behavior analysis and usability testing to drive product satisfaction. Adept at empathetic communication and critical thinking to deliver actionable insights. Proven track record in enhancing product usability through collaborative problem-solving.
• Advertising Campaign Strategy (USC) – Designed and pitched a campaign concept aimed at reducing stigma around student mental health, leveraging competitive analysis, audience insights, and creative storytelling.
• New Product Development Proposal (USC) – Conducted market research and consumer surveys to develop a go-to-market plan for a new product concept, including audience segmentation and messaging strategy.
• Remeco UX Research Project (USC) – Supported research for a mental health services app targeting college students, applying insights to recommend engagement strategies and improve communication touchpoints. Project was invited to be featured on USC's 'See It Live' segment highlighting mental health innovation.