Patricia Martínez
Richmond,CA
Summary
Results-driven marketing and business professional with extensive experience across digital marketing, social media management, SEO, sales strategy, and procurement. Skilled in executing data-driven marketing campaigns, optimizing online presence, and managing customer engagement across platforms like Instagram, TikTok, and Facebook. Strong background in sales forecasting, competitive pricing analysis, and vendor negotiations, with a proven ability to streamline purchasing processes and inventory management. Experienced in team leadership, training, and performance optimization. Adept at cross-functional collaboration in industries ranging from education and corporate sales to retail and construction materials. Bilingual in English and Spanish, with a deep understanding of multicultural marketing strategies.
Overview
21
21
years of professional experience
Work History
Social Media Manager
Acapulco Rock and Soil LLC
11.2023 - 02.2025
- Managed 30-45 monthly posts across Instagram, Facebook & TikTok, with a focus on community engagement.
- Developed and executed marketing strategies to increase brand awareness and customer engagement.
- Created custom content, including graphics, videos, and email marketing campaigns.
- Monitored analytics, optimized search engine rankings, and managed Google/Yelp reviews.
SEO Consultant
Acapulco Rock and Soil LLC
06.2024 - 12.2024
- Conducted website audits and keyword research to improve search engine rankings.
- Optimized content, website structure, and page speed for better user experience.
- Implemented a multilingual website strategy, including Spanish translation and SEO optimization.
Purchasing Agent
Acapulco Rock and Soil LLC
04.2019 - 03.2022
- Negotiated vendor contracts, ensuring cost-effective purchasing and inventory management.
- Maintained vendor relationships and streamlined procurement processes.
- Conducted pricing analysis and inventory evaluations to optimize supply chain operations.
Marketing Analyst Manager
EF Englishtown
10.2012 - 12.2013
- Managed lead distribution and marketing budget for campaigns in Mexico, U.S., and Colombia.
- Led SEO team and optimized digital campaigns to boost sales and brand visibility.
- Analyzed media plans for TV campaigns and conducted forecasting for marketing efforts.
Sales & Marketing Coordinator
Johnson Controls
09.2010 - 09.2012
- Led competitive pricing analysis and sales forecasting initiatives.
- Managed national sales teams and collaborated with finance, HR, and supply chain departments.
- Implemented sales compensation plans and led a LEAN project for distribution.
Marketing Executive
EF Education International (Englishtown)
05.2008 - 09.2010
- Developed lead generation strategies and optimized digital marketing campaigns.
- Managed telemarketing teams and executed promotions for diverse markets.
- Conducted SEO strategies and sales analysis to improve revenue performance.
Marketing Assistant
Universidad del Valle de México
02.2007 - 04.2008
- Negotiated corporate scholarships and expanded brand presence in the local market.
- Led promotional event planning and executed marketing campaigns.
- Managed media relations and customer acquisition strategies.
Training & Development Specialist
Teleperformance México
01.2004 - 02.2007
- Supervised and trained telemarketing teams to meet client metrics.
- Conducted performance evaluations and coaching sessions.
- Ensured compliance with company targets and customer service standards.
Education
Bachelor's Degree - Marketing
Universidad Del Norte
Monterrey, Mexico.04-2009
Skills
- Digital Marketing
- SEO
- Google Analytics
- Social Media Management
- Squarespace
- Budgeting
- Sales Forecasting
- Microsoft Office
- CRM Systems
- Team Management
- Leadership
- Performance Optimization
- Bilingual Communication
Languages
English
Professional Working
Spanish
Native or Bilingual
Timeline
SEO Consultant
Acapulco Rock and Soil LLC
06.2024 - 12.2024
Social Media Manager
Acapulco Rock and Soil LLC
11.2023 - 02.2025
Purchasing Agent
Acapulco Rock and Soil LLC
04.2019 - 03.2022
Marketing Analyst Manager
EF Englishtown
10.2012 - 12.2013
Sales & Marketing Coordinator
Johnson Controls
09.2010 - 09.2012
Marketing Executive
EF Education International (Englishtown)
05.2008 - 09.2010
Marketing Assistant
Universidad del Valle de México
02.2007 - 04.2008
Training & Development Specialist
Teleperformance México
01.2004 - 02.2007
Bachelor's Degree - Marketing
Universidad Del Norte
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