Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Patricia Martínez

Richmond,CA

Summary

Results-driven marketing and business professional with extensive experience across digital marketing, social media management, SEO, sales strategy, and procurement. Skilled in executing data-driven marketing campaigns, optimizing online presence, and managing customer engagement across platforms like Instagram, TikTok, and Facebook. Strong background in sales forecasting, competitive pricing analysis, and vendor negotiations, with a proven ability to streamline purchasing processes and inventory management. Experienced in team leadership, training, and performance optimization. Adept at cross-functional collaboration in industries ranging from education and corporate sales to retail and construction materials. Bilingual in English and Spanish, with a deep understanding of multicultural marketing strategies.

Overview

21
21
years of professional experience

Work History

Social Media Manager

Acapulco Rock and Soil LLC
11.2023 - 02.2025
  • Managed 30-45 monthly posts across Instagram, Facebook & TikTok, with a focus on community engagement.
  • Developed and executed marketing strategies to increase brand awareness and customer engagement.
  • Created custom content, including graphics, videos, and email marketing campaigns.
  • Monitored analytics, optimized search engine rankings, and managed Google/Yelp reviews.

SEO Consultant

Acapulco Rock and Soil LLC
06.2024 - 12.2024
  • Conducted website audits and keyword research to improve search engine rankings.
  • Optimized content, website structure, and page speed for better user experience.
  • Implemented a multilingual website strategy, including Spanish translation and SEO optimization.

Purchasing Agent

Acapulco Rock and Soil LLC
04.2019 - 03.2022
  • Negotiated vendor contracts, ensuring cost-effective purchasing and inventory management.
  • Maintained vendor relationships and streamlined procurement processes.
  • Conducted pricing analysis and inventory evaluations to optimize supply chain operations.

Marketing Analyst Manager

EF Englishtown
10.2012 - 12.2013
  • Managed lead distribution and marketing budget for campaigns in Mexico, U.S., and Colombia.
  • Led SEO team and optimized digital campaigns to boost sales and brand visibility.
  • Analyzed media plans for TV campaigns and conducted forecasting for marketing efforts.

Sales & Marketing Coordinator

Johnson Controls
09.2010 - 09.2012
  • Led competitive pricing analysis and sales forecasting initiatives.
  • Managed national sales teams and collaborated with finance, HR, and supply chain departments.
  • Implemented sales compensation plans and led a LEAN project for distribution.

Marketing Executive

EF Education International (Englishtown)
05.2008 - 09.2010
  • Developed lead generation strategies and optimized digital marketing campaigns.
  • Managed telemarketing teams and executed promotions for diverse markets.
  • Conducted SEO strategies and sales analysis to improve revenue performance.

Marketing Assistant

Universidad del Valle de México
02.2007 - 04.2008
  • Negotiated corporate scholarships and expanded brand presence in the local market.
  • Led promotional event planning and executed marketing campaigns.
  • Managed media relations and customer acquisition strategies.

Training & Development Specialist

Teleperformance México
01.2004 - 02.2007
  • Supervised and trained telemarketing teams to meet client metrics.
  • Conducted performance evaluations and coaching sessions.
  • Ensured compliance with company targets and customer service standards.

Education

Bachelor's Degree - Marketing

Universidad Del Norte
Monterrey, Mexico.
04-2009

Skills

  • Digital Marketing
  • SEO
  • Google Analytics
  • Social Media Management
  • Squarespace
  • Budgeting
  • Sales Forecasting
  • Microsoft Office
  • CRM Systems
  • Team Management
  • Leadership
  • Performance Optimization
  • Bilingual Communication

Languages

English
Professional Working
Spanish
Native or Bilingual

Timeline

SEO Consultant

Acapulco Rock and Soil LLC
06.2024 - 12.2024

Social Media Manager

Acapulco Rock and Soil LLC
11.2023 - 02.2025

Purchasing Agent

Acapulco Rock and Soil LLC
04.2019 - 03.2022

Marketing Analyst Manager

EF Englishtown
10.2012 - 12.2013

Sales & Marketing Coordinator

Johnson Controls
09.2010 - 09.2012

Marketing Executive

EF Education International (Englishtown)
05.2008 - 09.2010

Marketing Assistant

Universidad del Valle de México
02.2007 - 04.2008

Training & Development Specialist

Teleperformance México
01.2004 - 02.2007

Bachelor's Degree - Marketing

Universidad Del Norte
Patricia Martínez