Patricia Mulder
North Hills,CA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Media Coordinator
Intermedia Advertising
05.2022 - 05.2023
- Participated in weekly meetings with the media buying team to discuss media schedule progress, constraints, and opportunities for improvement.
- Optimized advertising campaigns for better audience reach and engagement through targeted placements.
- Built strong relationships with media partners to negotiate cost-effective ad placements and secure optimal coverage.
- Monitored media schedule performance, analyzed data, and provided actionable insights to improve future strategies.
- Reduced overall media spend while maintaining high-quality results by continuously analyzing performance metrics and adjusting campaign tactics accordingly.
- Assisted in creating comprehensive reports that showcased campaign effectiveness and return on investment to stakeholders.
Research and Insights Intern
Fuel Cycle
10.2021 - 01.2022
- Supported research managers in conducting qualitative research such as in-depth interviews to understand the customer decision process.
- Programmed surveys using Qualtrics XM and Alchemer for product awareness.
- Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Small Business Consultant
California State University
08.2020 - 12.2020
- Developed comprehensive business plans for clients, resulting in increased revenue and growth.
- Collaborated with clients to develop strategic plans, setting clear goals and milestones for success.
- Assisted clients with financial analysis and budgeting, leading to improved financial health and stability.
- Conducted in-depth market research to identify opportunities for expansion and growth.
- Identified patterns and trends in large data sets and provided actionable insights.
Education
Bachelor of Science - Marketing
California State University, Northridge
Northridge, CA05.2021
Associate of Science - Business Administration
Moorpark College
Moorpark, CA05.2019
Skills
- Media Buying
- Creative Mindset
- Data Analysis
- Target Audience Analysis
- Problem-Solving
- Attention to Detail
Certification
- Certificate in Business Analysis, UCLA Extension - September 2023 - June 2024
Timeline
Media Coordinator
Intermedia Advertising
05.2022 - 05.2023
Research and Insights Intern
Fuel Cycle
10.2021 - 01.2022
Small Business Consultant
California State University
08.2020 - 12.2020
Bachelor of Science - Marketing
California State University, Northridge
Associate of Science - Business Administration
Moorpark College
- Certificate in Business Analysis, UCLA Extension - September 2023 - June 2024
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