Patricia R. Anthe
Executive Leader
Dallas-Fort Worth Metroplex,TX
Summary
Results-driven executive leader with over 20 years of experience driving strategic growth, fueling engagement and revenue, and optimizing processes in global sales, marketing, and operations.
Overview
2025
2025
years of professional experience
Work History
Vice President, North America
Mannatech, Inc.
6 2022 - Current
- Led North America's P&L management, achieving a 54% increase in profits across US and Canadian markets in 2023 through strategic planning and operational efficiency
- Produced events and content that fueled engagement and revenue, managing cross-functional teams across sales, marketing, product development, and customer service
- Orchestrated product launches and social media strategy for wellness, health, and beauty product lines, enhancing brand visibility and driving market penetration
- Drove market expansion through a Not-For-Resale (NFR) program, penetrating new markets across South America
- Reversed a decade-long sales decline, achieving profitability turnaround in Mexico for the first time in 13 years
- Integrated AI-powered solutions for customer service and translations, with cost savings projected to exceed $120K
Vice President, Customer Experience
Mannatech, Inc.
07.2019 - 06.2022
- Led customer experience strategies for the wellness, health, and beauty industries, optimizing engagement and loyalty
- Developed product launches, social media solutions, and improved customer satisfaction, reducing shipping-related complaints by 33%
- Balanced responsibilities as Senior Director of Events, driving the successful execution of high-impact corporate events, incentives, and recognition programs
- Launched forums like 'At the Table' and 'Block Party,' fostering engagement and transparent communication
Senior Director, Events, Incentives, & Recognition
Mannatech, Inc.
09.2012 - 06.2022
- Managed a $4M annual event budget, executing product launches, high-impact events, and recognition programs that fueled revenue growth
- Increased event ROI, driving sales from $1M to $5M per event through innovative engagement strategies
- Launched a cost-neutral win-back campaign, generating $1.5M annually since 2017
- Streamlined registration systems, saving $120K annually while enhancing the event experience
Director, SalesForce Direct - B2C Online Solutions
Success Partners (formerly VideoPlus)
02.2010 - 08.2012
- Developed and sold online branded stores, driving long-term customer retention and engagement
- Led product offerings and managed profitability for wellness and beauty product stores
- Designed a project margin calculator, ensuring SKU-level profitability for client stores
Director, International Business
Success Partners (formerly VideoPlus)
01.2005 - 01.2010
- Led multilingual marketing and international business operations, supporting brands like Amway, Avon, and Mannatech in expanding across Europe, Latin America, and Asia
- Built global teams and optimized staffing to manage multilingual publications and marketing tools in 10 languages
Education
Bachelor of Business Administration -
University of North Texas
Skills
Agile Management
Affiliations
Canada Direct Selling Association, Board of Directors, 01/01/23, 12/31/25
Professional Highlights
- 54% profit increase in North American markets for a NASDAQ-listed company within 1.5 years through strategic P&L management and cross-functional leadership.
- 15% increase in recruitment by implementing effective talent acquisition strategies.
- Spearheaded Mexico's profitability turnaround, achieving market penetration after 13 years of losses.
- $120K in cost savings through AI-powered solutions for customer service and translation.
- Produced events and content, driving $1M to $5M sales per global event through innovative event strategy and engagement solutions.
- Led a cost-neutral win-back campaign, generating $10.5M in revenue over 7 years.
Accomplishments
Professional Highlights
• 54% profit increase in North American markets for a NASDAQ-listed company within 1.5 years through strategic P&L management and cross-functional leadership.
• 15% increase in recruitment by implementing effective talent acquisition strategies.
• Spearheaded Mexico's profitability turnaround, achieving market penetration after 13 years of losses.
• $120K in cost savings through AI-powered solutions for customer service and translation.
• Produced events and content, driving $1M to $5M sales per global event through innovative event strategy and engagement solutions.
• Led a cost-neutral win-back campaign, generating $10.5M in revenue over 7 years. Led interdepartmental team to a culture of customer obsession.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President, Customer Experience
Mannatech, Inc.
07.2019 - 06.2022
Senior Director, Events, Incentives, & Recognition
Mannatech, Inc.
09.2012 - 06.2022
Director, SalesForce Direct - B2C Online Solutions
Success Partners (formerly VideoPlus)
02.2010 - 08.2012
Director, International Business
Success Partners (formerly VideoPlus)
01.2005 - 01.2010
Vice President, North America
Mannatech, Inc.
6 2022 - Current
Bachelor of Business Administration -
University of North Texas
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