Patricia Ross
Wilmington,NC
Summary
B2B sales and business development leader with over 10 years of experience in driving revenue growth in telecom, SaaS/UCaaS, and public sector markets. Expertise in enterprise selling, go-to-market strategy, and client success, complemented by strong analytical skills and CRM design proficiency in Salesforce and Zoho. Recognized for optimizing sales pipelines and leveraging Tableau and Excel for data-driven decision-making and improved outcomes.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Data & Performance Analytics
New Hanover County – Dept. of Health & Human Services (HHS)
Wilmington, USA
02.2021 - Current
- Build executive-facing Tableau/Excel dashboards for Social Services, Centralized Services, and Public Health to clarify KPIs and trends for planning, staffing, and service delivery.
- Consolidate multi-source data (CSDW, NCFAST, AS400, SharePoint) into comparative insights and performance scorecards used by leadership.
- Pilot GIS-based analyses to identify key demographics/program patterns; informed growth opportunities and resource allocation.
- Establish procedures and standards for analytics, improving accuracy, repeatability, and turnaround.
- Skills: Executive level communication, KPI rigor, forecasting, and performance measurement analogous to Revenue Operations; data-driven decision support for resource and program strategy.
Sales Operations & CRM Consulting
PTL Consulting, LLC
Monroe, USA
01.2012 - 01.2021
- Designed and implemented CRM workflows (Salesforce/Zoho), opportunity stages, and dashboards for SMB/mid-market clients to improve pipeline visibility and accurate sales forecasting.
- Delivered data-driven insights for performance optimization; built KPI frameworks and board-ready reporting.
- Created and facilitated sales/marketing training on process adherence, reporting, and tool adoption.
- Representative Projects:
- Local County Government — analytics program setup and reporting automation.
- National Hardware Chain — new CRM and analytics platform implementation.
- Regional Marketing Media Company — business model expansion and CRM automation.
- Regional Telecommunications Company — strategy/process plan for CRM use and analytics dashboards to enhance sales oversight.
Sales & Marketing Leadership
Stage 2 Networks
New York, USA
01.2012 - 01.2015
- Led sales and marketing initiatives; doubled sales performance through GTM focus, segmentation, and disciplined pipeline management.
- Implemented CRM for enhanced client management, forecasting, and retention; improved funnel visibility and win rates.
- Launched new product offerings (SIP Trunking, UCaaS) to create net-new revenue streams and upsell paths.
- Selected Achievements:
- Doubled sales performance at Stage 2 Networks via focused GTM and pipeline governance.
- Built data-driven scorecards and dashboards adopted by leadership teams to guide resourcing and performance decisions.
- Partnered cross-functionally (sales, marketing, service/ops, finance) to align targets, metrics, and execution.
Education
Project Management Certificate -
University of North Carolina Wilmington
09.2023
Undergraduate Studies - Natural Sciences
University of Pittsburgh
Skills
- B2B Sales
- Business Development
- Strategic Marketing
- Go-to-Market Planning
- Pipeline/Forecasting
- Sales Operations
- Call Center Solutions
- Customer Engagement Solutions
- Data Analytics
- Data Visualization
- Software Implementation
- Business Process Optimization
- Performance Management
- Project Management
- Strategy Development
- SaaS
Certification
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Tableau, Microsoft SharePoint, Project Management Certificate, University of North Carolina Wilmington, 09/23
Prior Corporate Management Telecom Employment
- RCN
- Velocita (AT&T)
- Global Crossing
- AT&T Communications
- Teleport Communications Group
- The Platinum Group
Selected Achievements
- Doubled sales performance at Stage 2 Networks via focused GTM and pipeline governance.
- Built data-driven scorecards and dashboards adopted by leadership teams to guide resourcing and performance decisions.
- Partnered cross-functionally (sales, marketing, service/ops, finance) to align targets, metrics, and execution.
Timeline
Data & Performance Analytics
New Hanover County – Dept. of Health & Human Services (HHS)
02.2021 - Current
Sales Operations & CRM Consulting
PTL Consulting, LLC
01.2012 - 01.2021
Sales & Marketing Leadership
Stage 2 Networks
01.2012 - 01.2015
Project Management Certificate -
University of North Carolina Wilmington
Undergraduate Studies - Natural Sciences
University of Pittsburgh
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