PATRICIA ENDERBY
BENTONVILLE,AR
Summary
Dynamic sales professional with a proven track record of exceeding sales goals. Expert in CRM/Salesforce and adept at building strong client relations. Leveraged consultative sales techniques and strategic planning to drive revenue growth and mentor teams, showcasing exceptional organizational skills and a commitment to excellence.
Overview
25
25
years of professional experience
Work History
Commercial and Retail Sales
Pella Windows & Doors Of Arkansas/Missouri
02.2021 - Current
- Orchestrate projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders and customers
- Maintain open communication by presenting regular updates on project status to customers
- Manage installation schedules to achieve adequate project timelines are being met
- Read and interpret blueprints for RFP's
- Remain up-to-date on best housing and building practices and negotiated pricing and schedules
- Identify potential process constraints in order to develop effective alternatives or solutions
- Create estimates, specifications and other project documents
- Manage commercial/trade/retail construction projects by working effectively with general contractors, subcontractors, engineers and architects
- Develop strategic sales plans for achieving quarterly and annual targets, resulting in consistent sales growth.
- Consistently exceeds sales goals year over year by 20-30%
- Mentor junior sales representatives on best practices while fostering a collaborative team environment.
- Manage a portfolio of high-value accounts, ensuring timely follow-ups and maintaining strong relationships.
- Cultivate referral-based leads through diligent relationship-building efforts with satisfied customers.
Yearbook Sales Professional
Lifetouch Yearbooks
02.2020 - 02.2021
- Conducted training to school yearbook advisers and/or students on new publishing software program
- Owned the sales and service process of more than 100 clients in assigned territory
- Maintained multiple projects in a fast pace environment to ensure timelines were being met in an accurate manner
- Met with a variety of Stakeholders within Schools: district officials, school principals, parent/teacher organizations, yearbook advisors and/or student groups
- Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.
- Collected customer feedback and made process changes to exceed customer satisfaction.
Regional Account Director
National Cinemedia Networks
02.2016 - 02.2020
- Promoted and sold NCM’s full line of Cinema, OTT/CTV, Mobile and Digital media solutions to Advertising Agencies, CPG, Regional, Local and State accounts
- Increased revenue by 10% generating new clients, either directly through prospecting and cold calling, or through ad agencies
- Leveraged marketing and research materials to educate clients on our integrated platform to help grow their business and achieve KPI's
- Developed new business through targeted and planned business development using various media, marketing, research and data sources
- Worked with Research and Marketing groups to create compelling and effective sales presentations
- Scheduled and execute sales calls with agency planning/buying groups and clients to close business, selecting and pricing creative solutions to meet each client’s budget, needs and wants
- Partnered with Regional Digital team to develop cross-platform opportunities that meet customer needs; grow revenue by incorporating digital advertising solutions into new and existing accounts
- Owned, managed, and developed relationships with clients, agencies and advertisers through day-to-day interactions; actively grow industry relationships in order to gain marketplace intelligence
- Ensured clients receive superior customer service, directing accounts from proposal through post-analysis and managing all operational issues relating to smooth implementation of sold ad schedules
- Assisted clients with all aspects of ad creation, providing and discussing specs and timelines and ensuring that NCM Creative meets client’s expectations
Account Executive
Mediavision 2020
09.2015 - 12.2015
- Presented and sold all facets of digital sales, including programmatic buying/targeted displays, SEO/SEM, and social media
- Scheduled and lead all web-based presentations
- Brainstorm and developed strategies for campaign activation
- Effectively prospected clients through other lead sources
- Collaborated with management and creative teams on standardization, design and production of marketing materials
Territory Development Specialist
Screenvision
04.2013 - 08.2015
- Effectively managed assigned territory
- Collaborated with shopper marketing agencies/vendors to create client specific campaigns
- Exceeded targeted sales goals by 102%
- Provided on-going customer service to existing and new clients
- Executed RFP's in a timely manner
- Identified, developed, and evaluated marketing strategies based on knowledge of company objectives and market trends
- Managed onscreen utilization of 15 theatres within Malco, Carmike and Rave cinemas
- Completed strategic competitive analysis by assessing strengths and weaknesses of competitors
Account Director
NCM Media Networks
12.2005 - 07.2012
- Surpassed budgeted goals and consistently billed over $400,000 annually
- Maintained existing accounts and developed new accounts in assigned territory Identify and source clients through advertising agencies to create client specific campaigns
- Managed utilization of 12 theatres within Regal and Cinemark
- Worked directly with local, regional and government accounts
- Effectively presented to high level executives and decision makers
- Maintained a level of visibility for NCM Media Networks in the regional ad community
- Executed RFP's in a timely manner
- Presented advantages of theatre, online and mobile advertising vs. other media formats
- Handled all operational issues relating to the smooth implementation of sold ad schedules
Sr. Media Representative
Screenvision Direct
07.2004 - 01.2006
- Met annual budget and was ranked #4 in the company of over 100 sales reps
- Responsible for generating new sales on a weekly basis
- Maintained and renewed existing accounts in assigned territory
- Prepared proposals and presentations
- Worked closely with advertising agencies
Education
Clark College
Vancouver, WASkills
- CRM/Salesforce
- Strong organizational skills
- Account Management
- Research and trend analysis
- Brand-building strategies
- Client relations
- Territory sales
- Business Development
- New business development
- Consultative sales
Accomplishments
- Managed territory made up of 10 accounts worth $2M
- Exceeded annual sales targets 20-30%.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Commercial and Retail Sales
Pella Windows & Doors Of Arkansas/Missouri
02.2021 - Current
Yearbook Sales Professional
Lifetouch Yearbooks
02.2020 - 02.2021
Regional Account Director
National Cinemedia Networks
02.2016 - 02.2020
Account Executive
Mediavision 2020
09.2015 - 12.2015
Territory Development Specialist
Screenvision
04.2013 - 08.2015
Account Director
NCM Media Networks
12.2005 - 07.2012
Sr. Media Representative
Screenvision Direct
07.2004 - 01.2006
Clark College
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