- Cooking: Testing New Recipes
- Health and Wellness
- Film and Television: Enjoyment and Analysis
- Historical Exploration
- Golfing
- Reading Creative Non-Fiction
- International Travel
Patrick Alami
Chicago,US
Summary
Dynamic sales leader with over a decade of experience in the CPG industry, delivering sustained revenue growth, optimizing go-to-market strategies, and fostering high-performing teams. Expertise in scaling brands, building strategic partnerships, and driving market expansion. A proven track record of aligning sales efforts with organizational objectives to maximize profitability and long-term organizational success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Commercial Director- Chicago
Anheuser-Busch
09.2022 - Current
- Spearhead sales and marketing operations for the Chicago MCA, driving over $200 million in annual net revenue.
- Develop pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth, delivering $1.3MM in incremental revenue in 2023.
- Direct a $5MM marketing budget to optimize sales strategies and promotional efforts, resulting in a $10.7MM increase in profit margin in 2024.
- Collaborate cross-functionally to align sales strategies with organizational goals, ensuring sustainable and scalable growth.
- Lead a high-performing team of 7 sales professionals, fostering collaboration, professional development, and consistent KPI achievement.
- Serve as a member of the region’s 15 person leadership team, contributing to strategic decision-making and long-term planning.
Commercial Director- Central Ohio
Anheuser-Busch
10.2019 - 08.2022
- Managed sales operations for four independent wholesalers, representing over 20% of Ohio’s total ABI volume.
- Expanded the premium portfolio, generating $2 million in incremental revenue in 2021.
- Developed go-to-market strategies for emerging brands, scaling Cutwater Spirits to achieve 258% growth in 2021.
- Directed sales processes, including performance reviews, market visits, and sales communications, to ensure alignment with regional objectives.
Retail Integration Manager
Anheuser-Busch
10.2018 - 09.2019
- Managed a $3.2 million budget to develop retail sales and marketing programs across five states (IL, MI, WI, OH, IN).
- Partnered with local marketing agencies, sales directors, and grocery buyers to execute a $1.2 million brand sampling plan, resulting in a 56% sales lift for targeted products.
- Directed a $2 million cross-merchandising plan, overseeing all phases from planning to execution.
Senior District Manager
Anheuser-Busch
08.2016 - 09.2018
- Oversaw 35% of Wisconsin's total ABI sales, managing the largest distributor in the state.
- Gained share 15 individual months while in role, contributing 45% of state's total share growth.
District Manager
Anheuser-Busch
08.2014 - 07.2016
- Managed ABI sales with 8 independent wholesalers across Northern Michigan and Upper Peninsula.
- Assisted wholesalers in developing annual business plans to better position brands and accelerate volume trends.
Sales Representative
Anheuser-Busch Sales of Los Angeles
03.2013 - 07.2014
- Managed Anheuser-Busch sales for 100+ bars and restaurants in West Hollywood and Beverly Hills.
- Partnered with local high volume on premise accounts to establish favorable pricing and increase sales for both retailer and Anheuser-Busch.
- Trained all new company hires during their On-The-Job Training rotation for On Premise selling.
Production Assistant
20th Century Fox Television
08.2011 - 02.2013
- Assisted television crews consisting of 100+ members with all facets of production on NBC network programs such as "Awake" and "The New Normal."
- Coordinated and accurately disseminated all production information to entire set crew.
- Established onsite communication through management and set distribution of mobile radios.
Education
Bachelor of Arts - History
University Of California, Santa Barbara
Santa Barbara, CA06.2011
Skills
- Sales Strategy Development
- Route-to-Market Optimization
- Retail and Distribution Partnerships
- Team Leadership and Mentorship
- Revenue Growth and Market Expansion
- Data-Driven Decision Making
- Competitive Analysis and Pricing Strategies
Certification
The Accelerate Program for Senior Commercial Leaders- The McChrystal Group
Interests
Timeline
Senior Commercial Director- Chicago
Anheuser-Busch
09.2022 - Current
Commercial Director- Central Ohio
Anheuser-Busch
10.2019 - 08.2022
Retail Integration Manager
Anheuser-Busch
10.2018 - 09.2019
Senior District Manager
Anheuser-Busch
08.2016 - 09.2018
District Manager
Anheuser-Busch
08.2014 - 07.2016
Sales Representative
Anheuser-Busch Sales of Los Angeles
03.2013 - 07.2014
Production Assistant
20th Century Fox Television
08.2011 - 02.2013
The Accelerate Program for Senior Commercial Leaders- The McChrystal Group
Bachelor of Arts - History
University Of California, Santa Barbara
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