A results-driven sales leader with over 20 years of experience in sports, media, and live events, Passionate storyteller who thrives on building brands, driving financial success, and creating sales goals. A career marked by a relentless commitment to success and a knack for turning challenges into opportunities. Through mentorship and a "winning" mindset, has consistently motivated and guided teams to deliver outstanding results.
Overview
23
23
years of professional experience
Work History
Director of Sales & Partnerships
Atomic & Georgetown Studio
06.2018 - Current
Responsible for entire revenue cycle from sourcing prospects, developing sales pipeline strategies and ensuring customer satisfaction.
Successfully negotiated and established Master Services Agreements with Microsoft, Amazon, Pokemon Company, and Bungie Inc. in 2022-23, resulting in multiple six figure contracts.
Developed and implemented comprehensive set of financial reports to track and enhance company growth, leading to 15% increase in annual revenue.
Established Key Performance Indicators (KPIs) for each program, resulting in improved operational efficiency and 10% increase in project completion rates.
Built and maintained strategic relationships with external partners, agencies, vendors, and suppliers, ensuring all creative work was completed efficiently and within budget.
Co-Founder and CEO
Local Colorz DBA Mythos & CollegeTennisOnline.com
05.2000 - Current
Managed creation of CollegeTennisOnline, a scalable web application recognized by Intercollegiate Tennis Association (ITA) and National Collegiate Athletic Association (NCAA) between 2000-2013 as mandated method to rank college tennis teams and players for selection into NCAA Championship.
Conceptualized a globally recognized web application with more than 5 million monthly page views that streamlined results submission, calculation and viewing of singles and team college tennis rankings and news.
Onboarded software and managed relationships with 2,400 college coaches and institutions.
Mentored sales and marketing teams while managing offshore application development.
Led sales efforts to platform's revenue growth through monetization strategies, such as premium memberships, recruiting, online advertisements and coupon ecommerce sales.
Constantly sought new ways to innovate and keep platform up-to-date with latest trends and technologies in ecommerce and online community space.
Showrunner & Executive Producer
Viper Gaming Inc
07.2020 - 10.2020
Pioneered establishment of centrally NAF-funded annual gaming program, supporting service members' readiness, morale, and generating sponsorship revenue.
Counseled key clients and led development of experiential marketing campaigns, activations, and launch of Air Force Live OTT Streaming Service.
Led negotiations and cultivated relationships with external agencies in fields of music, gaming, and sports.
Managed and maintained project scope, task timeline, operating budget, and quality deliverables, ensuring project success.
Franchise Program Manager
Turn 10 Studios
06.2017 - 01.2019
Successfully planned and executed Forza Racing Championship, an esports competition for Forza Motorsport 7, achieving user engagement and increased viewership.
Managed an annual esports budget of $8.5 million, steering the future of amateur and professional competition at Turn 10 Studios.
Led executive sales, business unit, finance and corporate management teams to negotiate favorable terms and conditions with talent, broadcast, design and media agencies spanning multiple countries.
Achieved a 25% annual cost savings by negotiating master service agreements with third-party event, software, broadcast, talent and marketing agencies.
Founder
ESGA dba College Gaming Tour
02.2016 - 12.2017
Developed business model and value proposition focused on subscription SaaS, sponsorship and social commerce.
Assembled team of leaders and industry veterans, including former Rolling Stones Magazine publisher, former Partner at Voyager Capital and Xbox Cofounder as advisors and executives.
Presented capitalization plan and overview securing $400,000 in safe agreements from angel investors.
Developed client partnerships and negotiated contracts with Twitch, United Service Organizations (USO), PlanetHS and Mindshare.
Founder & Executive Producer
College Poker Tour At All In Media House
12.2013 - 12.2015
Identified marketing opportunity in response to changes in betting industry, developed business case, and negotiated acquisition by ALL In Media House.
Strategized and activated brand/product marketing and partnership programs, utilizing analytics and technology to connect authentically with consumers and convert them into passionate brand advocates.
Recruited and led team of 10 overseeing sales, design, broadcast and social departments.
Led product and community development of College Poker Tour attracting 10,000 students from 850 colleges and universities in year one.
Director of Marketing and Business Development
RIPL, Inc
09.2006 - 09.2010
Forged strategic alliances with industry giants, including William Morris Endeavor, Interscope Record and Microgroove, fostering user growth and brand visibility
Strategized and coordinated high-impact industry and investor events during Series A financing.
Achieved 30% increase in user engagement and brand identity growth by developing cutting-edge marketing strategy for web application and downloadable client aimed at college students.
Orchestrated series of highly effective launch events on multiple college campuses, resulting in 40% boost in user adoption.
Managed budgets, ensuring optimal resource allocation and cost savings of up to 15%, which contributed to sustained burn rate.
Collaborated seamlessly with cross-functional teams, such as executives, designers, and developers, leading to improvement in website usability through wireframe development.
Produced persuasive consumer messaging and marketing materials that contributed to 25% increase in lead conversion rates.
Oversaw user acceptance testing and defect tracking processes, ensuring reduction in system issues and improved product quality.
Optimized email campaigns to increase open and click-through rates.
Education
Bachelor of Arts - Humanities
Loyola Marymount University
Los Angeles
05.1998
Skills
Go-to-Market Strategy
Product Development
Agency Management
Budget Management
B2B Sales
Broadcast & Event Planning
Content Production
Timeline
Showrunner & Executive Producer
Viper Gaming Inc
07.2020 - 10.2020
Director of Sales & Partnerships
Atomic & Georgetown Studio
06.2018 - Current
Franchise Program Manager
Turn 10 Studios
06.2017 - 01.2019
Founder
ESGA dba College Gaming Tour
02.2016 - 12.2017
Founder & Executive Producer
College Poker Tour At All In Media House
12.2013 - 12.2015
Director of Marketing and Business Development
RIPL, Inc
09.2006 - 09.2010
Co-Founder and CEO
Local Colorz DBA Mythos & CollegeTennisOnline.com
05.2000 - Current
Bachelor of Arts - Humanities
Loyola Marymount University
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