Patrick Batson

• Write articles and books offering practical guidance for living through self-love, compassion, and forgiveness.
• Lead consciousness workshops and meditation groups.

• Rapidly developed comprehensive communications strategy for global change management initiative in field sales using ADKAR model.
• Created messaging frameworks, communication templates, and executive communications.

• Led communications strategy and execution for global change management initiative in field sales, launching successfully in record time.
• Created comprehensive communications plans using ADKAR model.
• Wrote and edited messaging frameworks, executive communications, sales collateral, newsletters, and slide decks.
• Analyzed program success metrics and drove insights forward into program strategy.
• Collaborated with change communication champions across all geographies.
• Developed and managed SharePoint portal for program information.

• Conducted industry and competitive research to identify market trends and opportunities and drove alignment between practice, sales, and delivery to capitalize on them.
• Co-led regional client, prospect, and partner engagement strategy.
• Created executive and public-facing communications, presentations, and sales collateral.
• Provided executive presence alongside sellers in prospect meetings.

• Conducted comprehensive industry and competitive research and drove insights into go-to-market strategy.
• Developed breakthrough market segmentation strategy by combining internal customer and financial data with industry data to pinpoint $100M mid-market opportunity.
• Led cross-functional sales training v-team with representatives from marketing, product, and sales.
• Led multi-day focus groups with senior decision-makers in NA, LATAM, APAC, and EMEA.
• Consulted on public-facing corporate communications.

• Drove sales, marketing, and PR strategy—both B2B and B2C—for start-up consumer products company.
• Identified new market opportunities by analyzing industry and consumer data.
• Collaborated in development of GTM strategies and led execution in sales and marketing.
• Developed and led execution of multichannel marcomm strategy—including web, social, and PR—leading team of seven and contributing strongly to 800% sales growth.
• Through strategic marketing communications and direct sales, built successful relationships with national retailers, distributors, and resellers, including Nordstrom, Saks 5th Avenue, Zulily, Amazon, Tesla, and QVC.
• Led robust digital marketing strategy on limited budget, increasing B2C sales by over 300%.
• Wrote and edited marketing and PR collateral, policy documents, and executive communications.

• Co-founder of digital marketing and technical staffing agency serving enterprise customers like Microsoft.
• Through customer-centric approach to service delivery and relentless attention to quality, co-led establishment of successful brand that realized annual revenue of $10M.
• Through progressive management techniques, co-led growth of high-performing team from two to over 75.
• Established collaborative and caring corporate culture that consistently attracted and retained top talent.
• Negotiated dozens of successful contracts and built long-standing client relationships through transparent and collaborative approach to business development.
• Co-managed $2.8M OPEX budget.
• Consulted personally for clients on GTM, digital marketing, and communications strategy.

• Developed and executed online marketing strategies for Microsoft server products on Microsoft.com and for internal worldwide knowledge-sharing program.
• Managed editorial/production teams and directed editorial strategy for multiple products.
• Increased online exposure for server products by over 200%
• Increased global participation in employee knowledge-sharing program by 46% in one year.
• Directed successful event for 6500 attendees at Microsoft Global Briefing.
• Promoted from Technical Editor to Digital Marketing Team Manager in only three months.

• Managed launch and initial growth of MBA program for technology professionals.
• Led marcomm strategy to successfully recruit first two student cohorts.
• Managed admissions and counseled both prospective and enrolled students.
• Managed accreditation application process and created long-form supporting documentation, resulting in successful accreditation.
• Taught business writing as adjunct faculty.

Wrote and edited chapters, case studies, and study questions for college-level business and management textbooks published by Prentice Hall, including "Business Today" and "Business Communication Today".