Summary
Overview
Work History
Education
Skills
Corporate Certifications
Timeline
Generic
Patrick Broder

Patrick Broder

Andalusia

Summary

Dynamic Sales Consultant with a proven track record at Massy Automotive, excelling in customer relationship management and consultative sales. Recognized for exceeding sales goals and fostering strong client connections. Adept at data analysis and performance tracking, driving significant revenue growth through effective communication and tailored solutions.

Overview

21
21
years of professional experience

Work History

Sales Consultant

Massy Automotive/Step One Automotive/ DSL Auto
Andalusia
11.2015 - Current
  • Established long-term relationships with key contacts at client companies.
  • Analyzed customer needs and identified solutions to meet their requirements.
  • Analyzed customer needs and preferences to recommend appropriate products.
  • Collaborated with marketing team to design promotional materials for campaigns.
  • Provided detailed product information to customers, including features, prices, and availability.
  • Developed and maintained relationships with clients to increase sales revenue.
  • Ensured customer satisfaction by providing follow-up support after purchases.
  • Maintained accurate records of all sales activities in the CRM system.
  • Participated in regular training sessions on new products, services, and industry trends.
  • Advised customers on best practices when using company products or services.
  • Cultivated productive relationships with existing customers through exceptional follow-up after sales.
  • Worked with fellow sales team members to achieve group targets.
  • Listened to customers to understand needs and refer to optimal services.
  • Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
  • Addressed customer questions and concerns regarding products and services.
  • Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
  • Priced out products for customers and drew up sales paperwork.
  • Developed key customer relationships to increase sales.
  • Set up meetings with potential clients and listened to their wishes and concerns.
  • Prepared and delivered appropriate presentations on products and services.
  • Negotiated deals and handled complaints or objections.
  • Greeted and assisted customers to foster positive experiences.
  • Recruited, hired and trained new hires to optimize profitability.
  • Replenished and arranged items to maintain appearance.
  • Produced sales documents, finalized deals and filed records.

Learning Manager

SITEL Worldwide
Andalusia
09.2011 - 09.2015

LEARNING manager

· Manage a Team of 5 Trainers and 2 OCP (Transition) Supervisors

· Track, measure and analyze agent performance on Key Performance Indicators to determine training needs within the site for all accounts.

· Track, measure and analyze Trainer performance to ensure delivery of high performing agents to Production.

· Ensure all processes meet the Global Operating System requirements to ensure consistency.

· Responsible for receiving and delivering all new Client Training initiatives.

· Responsible for all internal and external Training reporting.

· Responsible for tracking and measuring all Leadership Development initiatives.

- Identified opportunities for process improvements in the Learning and Development department.

Training Manager

Startek USA
Greeley
09.2010 - 09.2011

· Managed a Team of 10 Trainers and 2 Abay (Transition) Supervisors

· Track, measure and analyze agent performance on Key Performance Indicators to determine training needs within the site

· Track, measure and analyze Trainer performance to ensure delivery of high performing agents to Production

· Strong partnership with Operations to identify areas of focus to increase KPI’s earlier in Production

· Create and implement Monthly Initiative strategies

· Communicate New Hire and Monthly Initiative results to the client on a weekly basis

· Champion Supervisor engagement throughout the New Hire process in an effort to increase throughput

-Created post-training evaluation surveys to measure performance improvement.

-Collaborated with department heads to design effective learning strategies that support organizational goals.

-Evaluated instructor performance during classes and provided feedback as needed.

-Assisted with the development of career pathways for employees based on their individual goals and objectives.

Senior Trainer

Startek USA
Greeley
11.2009 - 09.2010

· Analyzed current Sales methods in preparation for Site Launch in Costa Rica .

· Certified in BLAST ( Breakthrough Learning and Strategies for Training )

· Certified to facilitate Vonage New Hire Training ( Sales )

· Launched the first 2 Waves during the Costa Rica Site Launch (2 months total).

· Track, measure and analyze Trainee performance to ensure compliance with Vonage requirements.

-Collaborated with subject matter experts to create content for courses.

-Facilitated team building activities designed to foster collaboration among staff members.

-Maintained updated curriculum materials in accordance with changing industry standards.

-Maintained accurate records of trainees' progress and provided feedback on their performance.

-Assessed training needs of existing staff, identified gaps in performance, and created targeted solutions.

· Transferred to Collinsville due to reduction in FTE at Home Site ( 6/2010)

· Accepted Training Manager position in Collinsville

Regional Leadership Development Specialist

SITEL Worldwide
Andalusia
10.2008 - 10.2009

· Responsible for Leadership Development Training for 5 sites.

· Successfully completed Corporate certifications to deliver 5 tiers of Management Training as well as multiple supplemental trainings.

· Developed and launched a Management Track Training Program for apprentices.

· Track, measure and analyze Management performance on Key Performance Indicators to determine training needs within the region.

· Learning Design Certification .

· Effectively communicate training strategies to all levels, including Directors, Clients, and Associates.

-Provided technical support to internal and external customers on web-based applications.

-Resolved issues related to compatibility, usability, scalability. of the application codebase.

-Coordinated with stakeholders to ensure that the requirements were met for each project.

-Created user manuals and other documentation for new web-based applications.

Learning Specialist

SITEL Worldwide
Andalusia
06.2004 - 10.2008

· Successfully launched 3 Campaigns .

· Consistently produced top performing new hire classes.

· Attained client certifications on the first attempt for all tiers of support . (Client specific certifications are listed below)

· Partnered with clients to re-design training curriculum and methodologies to improve associate retention and training efficiencies.

· Utilized company provided training to develop training and management skills .

-Utilized technology-based resources to supplement instructional activities in the classroom.

-Prepared reports summarizing results from observations, assessments, conferences for review by site leadership teams.

-Established positive relationships with students, families, and colleagues to ensure successful learning experiences.

-Facilitated group discussions to promote collaboration and communication among learners.

· Developed and delivered training as requested by the client.

· Identified and mentored Learning Specialists.

· Lead Learning Specialist 2005-2008

· 2007 Vision Passion Purpose Award Winner

Education

High School Diploma -

Buena High School
Sierra Vista, AZ
05-1988

Skills

  • Customer relationship management
  • Product demonstration
  • Contract negotiation
  • Performance tracking
  • Team collaboration
  • Data analysis
  • Training delivery
  • Problem solving
  • Effective communication
  • Time management
  • Conflict resolution
  • Coaching and mentoring
  • Objection handling
  • Exceeds sales goals
  • Consultative sales
  • Referral generation
  • Closing techniques
  • Territory management
  • Prospecting skills
  • Industry trends
  • Web technologies and services
  • Project management
  • Industry partnership development
  • Trade show representation
  • Persuasive communication
  • Sales analysis
  • Community networking
  • Product and service sales
  • Demonstrations
  • Online marketing
  • Prospect qualification
  • Customer retention
  • Closing sales
  • Upselling and cross selling
  • Tech industry expertise
  • Social media marketing
  • Product launch expertise
  • Records management
  • Interpersonal communication skills
  • Relationship management
  • Contact follow-up

Corporate Certifications

-Stellantis Master Certifications in Mopar,Chrysler,Dodge,Jeep and Ram - 11/2015 - Current

-Nissan Certifications for all LOB's - 11/2015 - Current

· Verizon– Earn The Right / Sales Training – 12/2009 ( Client Certification )

· Vonage (New Jersey)– Inbound Sales Training – 12/2009 ( Client Certification )

· BLAST ( Breakthrough Learning and Strategies for Training ) – 11/2009 (Startek Training and Development Certification)

- Walmart.com (Presque Isle, Me.) - Customer Service Training - 07/2013 ( Client Certification )

· Bosch Tools (Chicago,Il.) – Customer Service Training - 08/2009 ( Client Certification )

· T-Mobile (Seattle, Wa)– Training The T-Mobile Way Master Certification – 02/2009 ( Client Certification )

· TiVo (San Fransisco,Ca)– CSR,CSS and Retention Training Certifications – 2006 through 2008 ( Client Certification )

· Dell– Tech Support / Customer Service and Tech Support for Portables – 2005 ( Client Certification )

· Coach 102 – Sitel Leadership Academy Training – 2008

· Coach 101 – Sitel Leadership Academy Training – 2007

· Coach BLITZ – Sitel Leadership Academy Training – 2006

· Coaching In The Zone – Sitel Leadership Academy Training – 2006

· ACE Consultive Sales Techniques Training – Sitel Leadership Academy Training – 2006

· Basic Training For Trainers – Sitel Leadership Academy Training – 2005

· Think Like A Customer – Sitel Leadership Academy Training – 2004

· Learning Design – Sitel Leadership Academy Training - 2012

Timeline

Sales Consultant

Massy Automotive/Step One Automotive/ DSL Auto
11.2015 - Current

Learning Manager

SITEL Worldwide
09.2011 - 09.2015

Training Manager

Startek USA
09.2010 - 09.2011

Senior Trainer

Startek USA
11.2009 - 09.2010

Regional Leadership Development Specialist

SITEL Worldwide
10.2008 - 10.2009

Learning Specialist

SITEL Worldwide
06.2004 - 10.2008

High School Diploma -

Buena High School