PATRICK CONNELLY

• Co-lead Leukemia Franchise with Marketing and Medical to to drive cohesive cross-functional integrated brand approach
• Launched completely new ICLUSIG sales team and reversed 18 month negative bottle trend in promoted disease state. First full year results include 21% demand growth and 16% increase in new patient starts
• Built out launch team for first-in-class molecule (Pevonedistat), including developing sales KPIs, identifying KOL targets and developing vision for team
• Created and led "The Forward Initiative" at Takeda Oncology; collective effort to redesign field organization in Covid-19 oncology promotional environment
• Tasked with addressing ongoing business issues and developing end-to-end solutions
• Lead with integrity and people development mindset, with goal to create engagement and drive professional growth
• Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance

Awarded Takeda Oncology Cup for being ranked #1 Sales Director in 2019

• Responsible for leadership of 26 Health System Managers deployed at transplant centers, academic institutions, and large community practices throughout US
• Tasked with evolving organizational approach to personal promotion by creating blended cross-functional model designed to generate product demand
• Led creation of new field sales structure, including sizing of teams, extensive scenario planning, development of incentive compensation plan
• Directed all aspects of organizational peer-to-peer promotional program platform of over 15 million dollars annually. This includes developing overall strategy to drive speaker program effectiveness and efficiency

Awarded Takeda Oncology Cup in 2018 for excellence in this role

• Responsible for driving HCP-marketing tactics for physician audience, including peer-to-peer promotional content and GPO network activities
• Created Field Marketing Role at Takeda Oncology. This included gaining senior management approval, overall strategy development and selection of key targets and projects. Effort on this 24-month pilot resulted in expansion of Field Marketing Function. Held responsibility for 1/3 of United States
• Built commercial KOL strategy for NINLARO new product launch. This included identifying and developing engagement plans for top 50 US-based thought leaders. Gained cross-functional alignment to create first-ever Visiting Faculty Program (VFP) to strengthen KOL engagement and collaboration. This was innovative and complex project requiring alignment throughout organization
• Over achieved NINLARO 9-month launch sales goal by over 40% to become top ranked Sales Area post product approval
• Integrated real-time EMR data into GPO network programs, advertisements and account-based case studies to identify gap in perceived versus delivered therapy. Saw ~9% increase in product LOT over 12-months in participating accounts
• Developed several unique and innovative access strategies to ensure successful launch. This included creating live, peer-to-peer MD programs executed 10-days post approval, first-in-class multicultural physician engagement program, as well as now available oral medication plan for pharmacy. Increased reach to high-targets by over 10% allowing organization to achieve trial usage KPI
• Developed and executed quarterly business reviews with Marketing and Sales leadership to maintain robust plan to assess effectiveness of field promotional programs and identify opportunities for improvement

Awarded Millennium Cup in 2016 for excellence in this role

• Developed overall R&D internal communication strategy with key stakeholders, focusing on engagement in product life cycle management
• Worked directly with executive team to identify new business opportunities & actively participated in overall corporate strategy development
• Developed all quarterly oncology investor relations materials including portfolio management, R&D gating and product forecasting
• Directed projects and served as primary liaison between multiple internal groups to ensure clarity of goals and quality and adherence to deadlines
• Created and executed marketing/PR campaigns, including new product introductions and existing product development

Received Global R&D Award in 2014 for excellence in this role

• Directly managed company oncology internal communications team
• Pioneered iPad promotional engagement platform for field sales team. Project represented $18M commercial investment and was completed in just 9 months. Involved complete creation of custom promotional ecosystem
• Created 7 websites that screened over 250,000 patients globally for participation in open company clinical trials, increasing patient enrollment rates by over 30%
• Researched, negotiated, implemented and tracked advertising and public relations activities
• Expanded product and company recognition in national press to support sales and marketing teams
• Established and maintained cooperative relationships with representatives of community, patient and public interest groups
• Worked with cross functional resources to implement direct digital marketing programs, extending KOL outreach and increasing dialogue with key academic institutions

Twice selected by peers as Outstanding Contributor in this role, awarded to less than 10% of employees on annual basis

• Created and implemented field-wide selling model including coaching tools and CRM application
• Orchestrated product line-extension launch and helped organization achieve +20% growth with market mature lead product for two consecutive years
• Develop all sales training materials for commercial organization
• Extensive work related to project management, instructional design and translation of detailed medical information into training materials
• Manage all aspects of live product and institutional training

Received Millennium Cup, Outstanding Contributor and Takeda Global Awards in 2009 for excellence in this role

• Successful management of sales territory included: achieving sales quota, developing KOLs, and appropriate triage of clinical information
• Finished in top 20% of sales for 3 years
• Appointed to several positions of leadership including: Regional Trainer, Field Advisory Board, Reimbursement Field Team Member, NSM Development Team

• Represented three biotech products across clinics and hospitals in Western New York and Northern Pennsylvania, achieved a superior rating during this time, held several regional leadership positions
• Promoted from Product Specialist to Senior Institutional Product Specialist (06/2001)

Awarded Teal Diamond for Top District Contributions in 2000 and 2002