Results-driven professional with a strong background in entrepreneur leadership, educational branding, managerial mentorship, and revenue analysis seeking a challenging position where I can utilize my skills and experience to contribute to the growth and success of an organization.
Overview
25
25
years of professional experience
Work History
Head of School
St. Vincent de Paul College Preparatory
Petaluma, CA
10.2017 - 08.2023
Entrepreneur Leadership:
- Successfully lead century old private school from near closure to a highly recognized position in Northern California, lead a dynamic team of 50 employees and increased market share by 20%.
- Developed and implemented innovative strategies to penetrate new markets, resulting in increased brand recognition and market share.
- Led cross-functional teams to execute business plans, ensuring seamless operations and delivering exceptional customer experiences.
Evaluated staff performance and provided feedback on areas of improvement.
Educational Branding:
- Created and implemented comprehensive branding strategies for educational institutions, resulting in increased student enrollment and enhanced reputation.
- Developed and executed marketing campaigns, including digital and traditional media, to effectively communicate the unique value proposition of the educational institutions.
- Collaborated with internal stakeholders to align branding efforts with the organization's mission, vision, and core values.
Managerial Mentorship:
- Mentored and coached junior managers, providing guidance on effective leadership techniques, problem-solving, and decision-making.
- Implemented training programs to enhance managerial skills and foster a culture of continuous learning and development.
- Successfully motivated and inspired teams to exceed performance targets and achieve organizational objectives.
Revenue Analysis:
- Conducted detailed revenue analysis, identifying trends, opportunities, and potential areas for improvement.
- Developed and implemented strategies to optimize revenue generation and maximize profitability.
- Utilized data-driven insights to make informed business decisions, resulting in increased revenue and cost savings.
Creation of International Program:
- Pioneered the establishment of an international boarding program in Western Europe and Asia, from conceptualization to execution.
- Developed partnerships with educational institutions and stakeholders worldwide, ensuring a diverse and enriching experience for students.
- Oversaw program logistics, including curriculum development, student recruitment, and operational management, resulting in a successful program launch.
Implemented strategic plan for the development of a new residential program, designed the international recruitment plan to increase the student population from Central and South America, Japan, Western Europe and Asia.
Designed the international academic support plan to ensure students were taught in a compassionate and supportive environment. Began the international student mentor program to ensure students became acclimated to the school environment and became involved int he day t day life of the school.
Conducted regular meetings with faculty to ensure adherence to standards of excellence in teaching and learning.
Created budget proposals and monitored financial performance of the school.
Developed and implemented strategic plans for the school's long-term goals.
Professor of Business Management and Leadership and taught a course in Sports Management and Business. Designed the UC approved courses and taught with passion and encouraged the development of the entrepreneurial spirit of each student.
Coach
Century Education Advisors
San Francisco, CA
06.2014 - 10.2017
Worked with private secondary schools to identify strength and needs to improve market position, image and value statement
Coached Admissions Officers how to increase market penetration through interpersonal skills, market research, market trends, changing demographics, and image and branding material and message
Coached heads of school, admission officers and regents how to master enrollment engagement, identify decision maker and how to engage, embrace and close prospective families to enroll
Coached stakeholders on the design of marketing material of the schools strengths and how to manage and coach all school employees as sales representatives to promote the benefits of the school
Vice President of Advancement
Archbishop Riordan High School
San Francisco , CA
01.2013 - 06.2014
Developed and executed strategic plans to support the vision of the organization.
Directed advancement development initiatives, including acquisitions and joint venture agreements.
Managed advancement operations, overseeing budgeting, forecasting and financial analysis activities.
Established performance standards for advancement staff members in order to meet advancement goals set by budget
Organized special events such as school and alumni events or marketing/admissions campaigns.
Created effective communication strategies between advancement team members and faculty and staff at all levels of the school.
Reviewed advancement reports from alumni and parent annual giving to assess progress towards organizational goals.
Cultivated a culture of collaboration among department to facilitate cross-functional promotion and support of annual advancement objectives.
Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
Spearheaded efforts to increase alumni, parent and community engagement and annual giving.
Delivered strategic input into marketing and promotion of the school.
President
Archbishop Riordan High School
San Francisco, CA
06.2010 - 12.2012
Entrepreneur Leadership
Successfully resurgence and brand of Archbishop Riordan High School, leading a team of 110 employees and driving market presence, image and branding share by 30%
Developed and implemented innovative strategies to penetrate new markets, resulting in increased brand recognition and market share.
Led cross-functional teams to execute business plans, ensuring seamless operations and delivering exceptional customer experiences.
Creation of International Boarding Program:
Pioneered the establishment of an international boarding program in Western Europe and Asia, from conceptualization to execution. Reached boarding capacity of 44 students within 12 months
Developed and implemented a third source of revenue through a international residence program providing a net profit to completely offset the $1.2 million in awarded financial aid
Developed partnerships with educational institutions and stakeholders worldwide, ensuring a diverse and enriching experience for students.
Oversaw program logistics, including curriculum development, student recruitment, and operational management, resulting in a successful program launch.
Educational Branding:
- Created and implemented comprehensive branding strategies for educational institutions, resulting in increased student enrollment and enhanced reputation.
- Developed and executed marketing campaigns, including digital and traditional media, to effectively communicate the unique value proposition of the educational institutions.
- Collaborated with internal stakeholders to align branding efforts with the organization's mission, vision, and core values.
Managerial Mentorship:
- Mentored and coached junior managers, providing guidance on effective leadership techniques, problem-solving, and decision-making.
- Implemented training programs to enhance managerial skills and foster a culture of continuous learning and development.
- Successfully motivated and inspired teams to exceed performance targets and achieve organizational objectives.
Revenue Analysis:
- Conducted detailed revenue analysis, identifying trends, opportunities, and potential areas for improvement.
- Developed and implemented strategies to optimize revenue generation and maximize profitability.
- Utilized data-driven insights to make informed business decisions, resulting in increased revenue and cost savings.
Represented the organization at community events and public forums to promote its mission.
Collaborated with staff members to ensure operational efficiency of the organization.
Developed policies, procedures, and short-term and long-term goals for the organization.
Analyzed data from surveys to identify areas for improvement in organizational operations.
Created a marketing plan to increase awareness of the organization's activities in the community.
Provided leadership and guidance on budgeting decisions to maximize resources available.
Organized and facilitated board meetings, strategic planning sessions, and annual conferences.
Cultivated relationships with key stakeholders such as donors, volunteers, partners, and sponsors.
President
St. Bernard's Academy PreK - 12
Eureka, CA
08.2000 - 09.2010
Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
Developed and implemented new strategies and policies in collaboration with stakeholders to establish and achieve long-term business objectives, providing school with strong and sustainable organizational leadership and business model.
Creation of International Boarding Program:
- Pioneered the establishment of an international boarding program in Eastern Europe and Asia, from conceptualization to execution.
- Developed partnerships with educational institutions and stakeholders worldwide, ensuring a diverse and enriching experience for students.
- Oversaw program logistics, including curriculum development, student recruitment, and operational management, resulting in a successful program launch.
Eliminated operational deficit through the sustainable business model supported by the residential program revenue.
Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
Led operational team in development, rollout, and management of new product lines.
Increased enrollment 200% over decade and implemented residential boarding program to offset annual deficit.
Cultivated relationships with community members and benefactors to secure over $10million for operations.
Passionate about learning and committed to continual improvement.
Developed strong communication and organizational skills through working on group projects.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Resolved problems, improved operations and provided exceptional service.
Exercised leadership capabilities by successfully motivating and inspiring others.
Developed and maintained courteous and effective working relationships.
Excellent communication skills, both verbal and written.
Taught AP Economics and Economics to senior class.
Associate Athletic Director for Advancement
California Polytechnic State University Humboldt
Aracta, CA
12.1998 - 06.2000
Developed, managed and sold corporate sponsorship packages.
Executed strategic plan to achieve annual sponsorship budgetary goals and maximize revenue potential.
Managed collaborative projects and systems in fast-paced environment.
Assigned work to staff, set schedules, and motivated strong performance in key areas.
Aligned strategies and activities with brand platform and framework.
Developed and implemented marketing strategies to increase customer engagement and drive revenue.
Trained and supervised staff to consistently meet performance goals and customer service standards.
Cultivated strong relationships with customers to build loyalty and repeat business.
Developed partnerships with external vendors and suppliers to obtain quality products and services.
Managed Largest Annual Special Event for the University.
Conducted research and analysis of market trends to determine potential opportunities for growth.
Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Worked flexible hours across night, weekend and holiday shifts.
Education
Master of Science - Management Science
University of New Mexico
Albuquerque, NM
05.1992
Bachelor of Science - Management And Economics
Sonoma State University
Rohnert Park, CA
05.1988
Skills
Parental Communication
Relationship Building
Academic Standards Management
Administrative Staff Coordination
Program Analysis
School Administration
Strong Work Ethic
Program Management
Multicultural Leadership
Marketing and Advertising
Budget Administration
Punctual and Dependable
New System Implementation
Education Model Development
Curriculum Planning
Accomplishments
Led the resurgence of three historic schools from near closure to vibrant, successful institutions with an increased presence and market share through rebranding, image and relationship building.
Developed relationships with hundreds of new families and typically exceeded enrollment goals by 15%.
Timeline
Head of School
St. Vincent de Paul College Preparatory
10.2017 - 08.2023
Coach
Century Education Advisors
06.2014 - 10.2017
Vice President of Advancement
Archbishop Riordan High School
01.2013 - 06.2014
President
Archbishop Riordan High School
06.2010 - 12.2012
President
St. Bernard's Academy PreK - 12
08.2000 - 09.2010
Associate Athletic Director for Advancement
California Polytechnic State University Humboldt
12.1998 - 06.2000
Master of Science - Management Science
University of New Mexico
Bachelor of Science - Management And Economics
Sonoma State University
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