Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

PATRICK FORD

Orlando,FL

Summary

General Manager with expertise in student property management, skilled in analyzing market trends to enhance brand visibility and optimize occupancy rates. Demonstrated success in managing multimillion-dollar budgets, focusing on operational efficiency and maximizing returns for property owners. Strong leader with a proven track record of building high-performing teams and fostering productive work environments. Dedicated to developing student-centered communities that promote resident success and drive business growth.

Overview

4
4
years of professional experience

Work History

General Manager

The Scion Group LLC
Orlando, FL
09.2024 - Current
  • Oversaw daily operations of a 1,000-resident housing community, achieving optimal occupancy and NOI.
  • Led cross-functional team in leasing, maintenance, and resident services to ensure operational excellence.
  • Implemented community standards and policies to comply with company expectations and regulations.
  • Executed strategic marketing initiatives that increased leasing traffic and enhanced brand visibility.
  • Maintained strong resident relations by promptly addressing concerns, boosting retention rates.
  • Prepared and managed annual operating budgets while monitoring financial performance metrics.
  • Coordinated capital improvement projects and property inspections to uphold asset value and safety compliance.

Award Nominated Assistant General Manager - Leasing & Marketing

Campus Life & Style
Tucson, United States
10.2022 - 09.2024
  • Spearheaded leasing and marketing efforts to achieve and exceed occupancy targets, consistently surpassing quarterly rental rate growth goals by 15%.
  • Implemented targeted marketing campaigns utilizing social media, email marketing, and digital advertising, resulting in a 20% increase in qualified leads.
  • Developed and maintained strong relationships with prospective and existing tenants, providing exceptional customer service to ensure high levels of satisfaction and retention.
  • Conducted market research and competitor analysis to identify opportunities for revenue growth and implemented pricing strategies accordingly.
  • Collaborated with the property management team to optimize leasing processes and streamline operations, resulting in a 25% reduction in vacancy rates.

Award Nominated Leasing and Marketing Manager

Campus Life & Style
Bloomington, United States
04.2021 - 10.2022
  • Managed leasing activities for a portfolio of residential properties, negotiating leases and renewals to maximize revenue and occupancy levels.
  • Conducted market analysis and evaluated rental comps to determine optimal pricing strategies, resulting in a 10% increase in rental rates.
  • Provided leadership and guidance to leasing agents, conducting regular training sessions to ensure alignment with company objectives and standards.
  • Fostered positive relationships with tenants and addressed inquiries and concerns promptly to maintain high levels of tenant satisfaction and retention.

Education

Bachelor's Degree - Marketing, Public Relations

Indiana University Bloomington
Bloomington, IN
05.2019

Skills

  • Analytical and problem-solving skills
  • Communication and negotiation skills
  • Market dynamics expertise
  • Strategic planning
  • Efficiency under pressure
  • Data analysis
  • Budget management
  • Proven leadership

Awards

2022 Legacy Award Nomination Marketing and Leasing, 2023 Legacy Award Nomination Marketing and Leasing

Timeline

General Manager

The Scion Group LLC
09.2024 - Current

Award Nominated Assistant General Manager - Leasing & Marketing

Campus Life & Style
10.2022 - 09.2024

Award Nominated Leasing and Marketing Manager

Campus Life & Style
04.2021 - 10.2022

Bachelor's Degree - Marketing, Public Relations

Indiana University Bloomington

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