Patrick Holloway

• Within the first 60 days, increased social media followers organically by 8.9%, impressions by 10.4%, and page views by 12.6%.
• Drafted and edited articles for the NCRA website and JCR Weekly newsletter, maintaining a high standard of quality and consistency.
• Enhanced Website Traffic and Engagement: Achieved a 12% increase in sessions, a 20% boost in pageviews, and a 6% rise in total users by creating a cross-functional web of information between social media accounts and the webpage. Improved average session duration by 20%, while maintaining a stable bounce rate.
• Developed and executed social media strategies, creating engaging content, graphics, and captions, resulting in increased online engagement and follower growth.
• Managed the NCRA website using WordPress, consistently updating content to ensure accuracy and relevance.
• Videography & Editing: Shot and edited professional-quality videos of NCRA events and interviews using Adobe Premiere Pro, creating engaging content for digital platforms and marketing campaigns. Ensured all video projects captured key moments and interviews, enhancing the organization's visual storytelling and outreach efforts.
• Event Photography: Captured high-quality images at NCRA events, including the annual Conference & Expo, ensuring comprehensive visual documentation for promotional materials, social media, and the organization's archives.

Collaborate with committee members to develop strategies for increasing member engagement and retention.

Contributed to ensuring accuracy and quality of official NCRA publications through meticulous proofreading and content review.

• Led design and execution of comprehensive digital engagement strategy, aligning with the organization's mission and objectives to effectively reach a diverse demographic of biotech stakeholders, policymakers, media, and the public.
• Increased social media followers by 9,000+ in less than 2 years.
• Managed the social media accounts of the CEO, Rachel King, including content creation, community engagement, and reputation management, to enhance her personal brand and the company's visibility in the biotech industry.
• Directed the management of social media accounts for the Chief Policy Officer and Chief Scientific Officer, ensuring consistent messaging, engagement with relevant stakeholders, and alignment with the company's strategic objectives.
• Exclusively collaborated with the membership and policy teams to implement digital engagement campaigns and strategic initiatives.
• Developed and implemented comprehensive digital engagement campaigns across various platforms, including social media, email, and web channels.

• Utilized expertise to capture compelling, high-quality visual narratives that not only document impactful biotech events but also invite and engage diverse audience.

• Amplified presence of video content on LinkedIn and Instagram, utilizing engaging visual storytelling techniques to better communicate biotech advancements.
• Orchestrated insightful PowerPoint presentations and spearheaded seminars for Wistar staff, imparting key knowledge on effective social media strategies.
• Increased social media followers by 1,000 in 2-month span.

• Contributed as a key writer and content creator to enhance marketing and digital communication initiatives.
• Orchestrated the planning, development, and execution of educational programs and events for the American Academy of Otolaryngology, ensuring alignment with organizational goals and member needs.
• Collaborated with subject matter experts, clinicians, and industry partners to design and deliver high-quality educational content, including conferences, workshops, webinars, and online courses.
• Revised and polished company website pages to ensure they were clear, consistent, and aligned with brand guidelines.

• Managed relationships with influential community members and organizations, resulting in increased support for campaigns.
• Orchestrated email campaigns, boosting open rate by 12% through engaging and informative content.
• Organized successful fundraising events, contributing to achieving campaign financial goals.
• Maintained accurate records of donor contributions and expenditures, ensuring compliance with campaign finance laws.

• Developed and implemented effective content strategy for Susosu Hydration, resulting in 30% increase in brand engagement across multiple platforms.
• Established strong relationships with key stakeholders, ensuring support for program initiatives.
• Managed and supervised administrative and daily program operations, complying with policies and regulations.
• Assisted CEO, in day-to-day campaign analysis.