Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant
Patrick Hutchison

Patrick Hutchison

Communications | Marketing | Brand
Amarillo,Texas

Summary

Engaging storyteller with 15+ years experience in creating award-winning content that connects audiences to the organization's mission and values.

Overview

22
22
years of professional experience

Work History

Senior Director of Communications

Texas Tech University
04.2022 - Current
  • Responsibilities included leading a team of nearly 20 social media strategists, writers, multimedia specialists, and marketers to champion Texas Tech as a top-tier university.
  • Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
  • Collaborated with internal stakeholders to design strategies for messaging and communications.
  • Developed and implemented short- and long-term communications strategies.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Improved website visibility through development and implementation of SEO strategies.

Director of Marketing and Communications

Texas Tech University
04.2019 - 06.2022
  • Responsibilities included oversight, construction, and maintenance of the College’s brand across all digital, print and social media; content creation; supervision of multiple staff and student positions, including web development and recruiting.
  • Managed annual marketing budget.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Conducted market analysis and research to identify trends and opportunities.
  • Created content and promotional materials to drive engagement and conversions.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through development and implementation of SEO strategies.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.

Public Affairs Officer

U.S
12.2016 - 03.2019
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Forged strong media relationships to further public relations goals.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Executed social media plans to create cohesive online presence.
  • Produced and distributed internal and external communications.
  • Wrote and distributed Q&A for executives to use in face of crisis.
  • Established and communicated editorial and brand guidelines to communicators in the VA.
  • Wrote press releases for routine use and crisis management.
  • Coordinated press releases and handled press inquiries.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Facilitated press conferences and other outreach events to raise visibility of organization.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Built and maintained positive relationships with public by utilizing strategic plans.

Public Affairs Specialist

NASA, National Aeronautics and Space Administration
07.2016 - 12.2016
  • Responsibilities included management, measurement and guidance for the totality of the Kennedy Space Center’s social media presence; development of media strategies, including shareable content, listening and engagement tools.
  • Wrote speeches, press releases, media responses and public service announcements.
  • Produced and distributed videos and other content for digital use.
  • Updated social media accounts and websites such as Site.
  • Forged strong media relationships to further public relations goals.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.

Communications Specialist

Patrick Hutchison, U.S
05.2011 - 07.2016
  • Responsibilities included integrating and maintaining social media presence, as well as, coordinating and preparing public news releases and feature articles with a developed brand and visual identity.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Facilitated media training for executive staff and spokespeople.
  • Met with media and press personnel to schedule interviews and issue company statements.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Developed ideas and leads for new stories according to industry trends.
  • Answered client queries and complaints to provide strong customer service.
  • Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
  • Managed media relations for organizations to produce successful results.
  • Wrote press releases and other materials utilizing SEO practices.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Conducted media relations and responded to media requests for information.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.

Mass Communications Specialist

US Navy
11.2001 - 11.2006
  • Responsibilities included managing a crew of 12 photographers to capture images for publication.
  • Approved, reviewed and edited content flowing to website.
  • Edited and sourced images and videos using Adobe Creative Suite.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Completed final touches for projects such as images sizes and font selection.

Education

Bachelor of Arts (BA) - Film, Theater, and Communications

University of New Orleans
01.2007 - 1 2010

Skills

Social Media Management

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Timeline

Senior Director of Communications

Texas Tech University
04.2022 - Current

Director of Marketing and Communications

Texas Tech University
04.2019 - 06.2022

Public Affairs Officer

U.S
12.2016 - 03.2019

Public Affairs Specialist

NASA, National Aeronautics and Space Administration
07.2016 - 12.2016

Communications Specialist

Patrick Hutchison, U.S
05.2011 - 07.2016

Bachelor of Arts (BA) - Film, Theater, and Communications

University of New Orleans
01.2007 - 1 2010

Mass Communications Specialist

US Navy
11.2001 - 11.2006

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Patrick HutchisonCommunications | Marketing | Brand