Patrick Kertz
MBA
Salisbury,NC
Judge a man by his questions rather than his answers.
Voltaire
Summary
Proactive marketing manager with skills and expertise in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to develop and direct creative efforts and brand engagement to achieve client targets. Currently seeking remote marketing manager position and available for immediate hire.
Overview
7
7
years of post-secondary education
14
14
years of professional experience
Work History
President
G.E.T. Safety Systems
Indian Trail, NC
08.2014 - 07.2020
- Created user-drive response system designed to help protect school children from shootings and other malign incidents.
- Designed company's mission and vision from business development to market research and finance to manufacturing.
- Negotiated with 6 different overseas vendors for production of proprietary wristband key to effectiveness of system.
- Scoped 7 product versions with participation from 4 schools to ensure school speed-to-adoption.
- Established, optimized and enforced business policies for 5 employees to maintain consistency and high-quality standards.
- Amassed over $350K in funding while formalizing professional relationship with 6 investors.
- Closed company due to COVID-19 and changing landscape of school attendance.
Executive Board Member
Citizens for Historic Preservation
Fort Mill, SC
01.2013 - 08.2014
- Preserved 3 historical structures by renovating and transforming all into commercial rental property for local businesses.
- Provided personalized business consulting to 18 clients to strengthen their growth and success.
- Spearheaded new charity expansion with $350K in donations including 3 large-scale donors.
- Launched monthly fundraising event and grew attendance to over 15,000 within first 8 months by harnessing online and offline media.
- Performed as Public Relations contact and recruited 12 volunteers execute all charity activities.
Director of Sales and Marketing
Red Ventures
Fort Mill, SC
05.2006 - 09.2012
- Oversaw $40M business channel delivering 28% incremental consumer volume to brand partners.
- Produced 1,400% lead generation growth with 226% revenue increase by cultivating cross-functional teams, employing business intelligence tools (SQL), and marketing analysis tools.
- Cultivated and maintained strategic alliances with 8 key brand partners.
- Maximized overall company net profit (42%) by expanding value chain, monitoring key KPIs, assessing vulnerability and P&L management.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Mentored team of 18 associates to investigate, present and test 9 customer acquisition campaigns, including risk assessments to stakeholders, resulting in 6 rollouts.
- Impacted over 1,400 employees as member of hiring team charged with selection of new personnel.
Education
MBA - Leadership
08.2000 - 05.2004
- Graduated summa cum laude
- Graduated with 4.0 gpa; ranked #1
- Received Professional MBA Scholarship Award
Bachelor of Science - Finance
08.1992 - 12.1995
- Graduated cum laude
- Received the Student of the Year Award
- All-School Secretary
- Brother of Delta Tau Delta
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Sales Forecasting
Marketing And Advertising
Customer Service
Verbal And Written Communication
Self-Starter
Interpersonal Skills
Strong Work Ethic
Software Platforms
Product Branding
Planning Skills
Timeline
President - G.E.T. Safety Systems
08.2014 - 07.2020
Executive Board Member - Citizens for Historic Preservation
01.2013 - 08.2014
Director of Sales and Marketing - Red Ventures
05.2006 - 09.2012
Rollins College - MBA, Leadership
08.2000 - 05.2004
Bradley University - Bachelor of Science, Finance
08.1992 - 12.1995