Summary
Overview
Work History
Education
Skills
Timeline
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PATRICK KNABEL

Port St. Lucie,FL

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful marketing strategies for a variety of market segments. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

8
8
years of professional experience

Work History

Vice President of Business Development

Cotton & Company
02.2022 - Current
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Cross-trained existing employees to maximize team agility and performance.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Performed the Account Executive duties for all new clients, spearheading the onboarding process and branding development

Account Executive

Cotton & Company
08.2016 - 02.2022
  • Experienced in creating and executing strategic marketing plans and ad campaigns of over $1 Million annually for multiple clients simultaneously, ensuring the alignment of objectives with organizational goals with trackable results
  • Utilizing marketing research to identifying valuable insights and market trends, enabling data-driven decision-making and fostering a deeper understanding of target audiences
  • Manage the digital aspects of websites, email marketing, and social media strategies, leveraging digital channels to amplify brand presence and drive engagement
  • Actively engage with cross-functional teams, including digital, web, strategy, creative, and production, to ensure seamless coordination and the attainment of shared objectives
  • Identify and capitalize on new business opportunities that lead to long-term partnerships and increased revenue
  • Plan and manage onsite initiatives including sales office designs, community signage plans, vendor communications and homeowner communication tactics.

Supervisor

Reed Hein & Associates
04.2015 - 05.2016
  • Managed in-house advertising program consisting of print and media collateral pieces
  • Coordinated promotions and display presentations with event organizers for direct business to consumer outreach
  • Conducted presentations of company’s message and value to various consumers and business clientele at numerous contracted events and trade shows.

Education

Bachelor of Arts - Business Marketing

Fort Lewis College
Durango
12.2014

International Business Program

Ostbayerische Technische Hochschule Regensburg
Regensburg, Germany
2013

Skills

  • Strategic Vision
  • Business Development and Planning
  • Market Research
  • Brand Development
  • Copywriting
  • Marketing Analytics
  • Analytics and SEO
  • Database Management
  • Social Media Best Practices
  • Marketing Collateral Creation
  • Budgeting and Forecasting
  • Executive Leadership

Timeline

Vice President of Business Development

Cotton & Company
02.2022 - Current

Account Executive

Cotton & Company
08.2016 - 02.2022

Supervisor

Reed Hein & Associates
04.2015 - 05.2016

Bachelor of Arts - Business Marketing

Fort Lewis College

International Business Program

Ostbayerische Technische Hochschule Regensburg

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PATRICK KNABEL