PATRICK LAURENCE
Summary
Dynamic sales and management professional recognized for exceptional leadership and strategic planning skills. Proven track record in enhancing operational efficiency, cultivating team development, and accelerating business growth. Expertise includes building strong stakeholder relationships while championing innovative business initiatives. Notable achievements include driving impactful change across various regional markets.
Overview
23
23
years of professional experience
Work History
Regional Vice President
American Trucking Associations
Washington, DC
11.2019 - Current
- Oversees the recruitment of new members in the East region for the largest trade association in trucking.
- Contributed to revenue growth by generating over $750K in new member dues since hiring.
- Maintained a 92% membership retention rate within the region by streamlining engagement between ATA staff and member companies.
- Spearheads the marketing efforts for the RVP team by collaborating with the ATA marketing department.
- Represents the ATA at industry events, calls on Washington, and attends association meetings.
Vice President, Sales
Spot Trot
Charlottesville, VA
03.2018 - 09.2019
- Client-facing cultivator of new merchandise and e-commerce opportunities.
- Acted as liaison between clients and design, operations, fulfillment teams.
- Developed online storefronts across Amazon and third-party platforms to enhance client reach.
- Drove revenue growth exceeding $1M in new store sales by end of tenure.
- Established a partnership with an on-demand printing service to significantly lower expenses and enhance efficiency.
General Manager
The Employment Guide LLC
11.2015 - 01.2018
- Managed P&L and provided leadership to over 50 employees nationwide.
- Facilitated seamless collaboration among sales, operations, distribution, IT, and production teams.
- Boosted profit margins by 38% by optimizing distribution, refining sales strategy, and cutting marketing costs.
- Created a dedicated part-time team to generate high-quality leads to support sales.
- Executed the successful introduction of new products tailored to retirees, and programmatic advertisers.
Director of Sales
The Employment Guide LLC
03.2014 - 11.2015
- Directed nationwide sales operations for more than 30 sales representatives.
- Lead the sales initiatives to boost business growth by 20% within the initial three months of independent operations.
- Surpassed $10M in sales in 2015, and oversaw the launch of products in 9 new markets in 2015 and 2016.
- Established an Agency Relations team to optimize efforts with advertising agencies.
- Developed CRM systems, backend tools, and training resources for onboarding processes.
District Sales Manager
Dominion Enterprises
11.2012 - 03.2014
- Managed a team of 15 sales professionals dedicated to digital and print advertising for various businesses nationwide.
- Responsible for the hiring, motivating, disciplining, and termination of sales members on my team.
- Expanded total team sales to $2.9 million through strategy modifications and bonus recalibration.
- Met and exceeded revenue targets by consistently reaching at least 90% each month.
- Guided three underperforming representatives out of disciplinary plans to successfully meet performance targets again.
Key Account Manager
Dominion Enterprises
10.2011 - 11.2012
- Appointed to a specialized team of four reps tasked with addressing the needs of Fortune 500 companies and major advertising agencies.
- Consulted with top-tier clients and advertising agencies to align strategies with their objectives.
- Achieved the highest sales on the Key Account team before transitioning to management role.
- Closed the largest annual agreement in Employment Guide history.
- Mentored non-key account sales representatives on crafting effective proposals and presentations.
National Account Manager
Dominion Enterprises
06.2002 - 10.2011
- Consulted with businesses and agencies nationwide to address recruitment strategies.
- Presidents' Club Winner for Top National Sales for five years (2005 - 2008, 2011), and Generals' Club member for Top 10% Salespeople (2004 - 2011).
- Ranked in the top 2% of all account managers (500+ across the U.S.) for seven years.
- Set benchmark for highest weekly revenue generated by a National Sales Representative.
- One of two sales reps assigned to a team responsible for launching Careers in Gear, the most heavily trafficked trucking job board for six years.
Education
Bachelor of Arts - Communications, Psychology & English Minors
Virginia Tech
01.2001
Management Training Courses -
Dominion Enterprises
01.2013
Skills
- Strategic Decision Making
- Effective Team Engagement
- Cost Management
- Business Forecasting
- Contract negotiations
- Guidance and Support
- Onboarding and Training
- Building Collaborative Partnerships
- Troubleshooting
- Operational planning
- Innovation and creativity
- Effective communicator and public speaker
Volunteer Experience
- Assistant Coach, Virginia Beach Little League, 2016, 2019
- Vice President, Mirasol HOA, 2018-Present
Accomplishments
- Presidents Club Winner for Top Sales in US: 2005 – 08, 2011
- Generals Club Member: 2004 - 2010
References
References available upon request.
Timeline
Regional Vice President
American Trucking Associations
11.2019 - Current
Vice President, Sales
Spot Trot
03.2018 - 09.2019
General Manager
The Employment Guide LLC
11.2015 - 01.2018
Director of Sales
The Employment Guide LLC
03.2014 - 11.2015
District Sales Manager
Dominion Enterprises
11.2012 - 03.2014
Key Account Manager
Dominion Enterprises
10.2011 - 11.2012
National Account Manager
Dominion Enterprises
06.2002 - 10.2011
Bachelor of Arts - Communications, Psychology & English Minors
Virginia Tech
Management Training Courses -
Dominion Enterprises
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