Patrick Luck
San Jose,CA
Summary
Strategic Marketer who cultivates long-term, meaningful relationships with new and existing partners. Delivers exemplary customer service while consistently achieving clients' expectations. Demonstrates excellent communication skills, strong attention to detail, teamwork, event coordination and relationship building.
Overview
12
12
years of professional experience
Work History
Manager, Partnership Marketing
San Jose Sharks
06.2022 - Current
- Work collaboratively with the Revenue + Brand departments to develop and initiate partnership growth strategies, including renewal strategies and upsell opportunities
- Serve as primary contact to select Sharks Corporate Partners, including one of our Teal Inner Circle partnerships (highest partnership tier) and our official non-alcoholic beverage partner
- Secured $500,000 in New Business, Renewals, and Upsells for the 2023-24 Season, including signing the Official Airline partnership
- Mentored and advised Sharks colleagues interested in Partnerships as part of the Sharks GOAL Academy
Brand Activation and Go-To-Market Strategy Manager
San Jose Sharks
02.2020 - 06.2022
- Served as liaison between the Partnerships and Marketing departments
- Navigated fulfillment of Partnership assets during three COVID-impacted NHL seasons
- Negotiated make-good assets and revised partnership proposals during the pandemic
Service Manager
San Jose Sharks
12.2012 - 01.2020
- Fulfilled the assets and activations for select Corporate Partners
- Strategized with the Sales and Partnership Development teams on Partners' renewal proposals
- Prepared partner playbooks, mid-season, and end-of-season "proof of performance" recap reports
- Planned and coordinated aspects of annual partners events through our Sharks Business Alliance
Education
Master of Arts - Sports Management
University of San Francisco
San Francisco, CABachelor of Science - Psychology
Santa Clara University
Santa Clara, CASkills
- Team Leadership
- Verbal and written communication
- Complex Problem-Solving
- Cross-Functional Collaboration
- Project Management
Timeline
Manager, Partnership Marketing
San Jose Sharks
06.2022 - Current
Brand Activation and Go-To-Market Strategy Manager
San Jose Sharks
02.2020 - 06.2022
Service Manager
San Jose Sharks
12.2012 - 01.2020
Master of Arts - Sports Management
University of San Francisco
Bachelor of Science - Psychology
Santa Clara University
Similar Profiles
Ray TuftsRay Tufts
Athletic Trainer at San Jose Sharks Hockey ClubAthletic Trainer at San Jose Sharks Hockey Club
Ariel TalaveraAriel Talavera
Intern for Graphic Designing at San Jose SharksIntern for Graphic Designing at San Jose Sharks
Elisa MartinezElisa Martinez
Coca-Cola Tank Patrol at San Jose Sharks Sports & EntertainmentCoca-Cola Tank Patrol at San Jose Sharks Sports & Entertainment