Salesforce
Patrick Meyers
Summary
Experienced Salesforce-certified administrator with a background in software administration and behavioral healthcare. Skilled at integrating technology with human insight to streamline complex challenges, deliver data-driven solutions, and support both teammates and clients. Known for bridging the gap between people and systems—translating complex problems into clear, actionable solutions through a unique blend of technical acumen and empathetic understanding.
Overview
25
25
years of professional experience
7
7
Salesforce Certifications
Work History
Associate Director of Marketing Automation & System Integration
Altasciences
01.2023 - Current
- Administrator of the marketing technology stack , including Salesforce Account Engagement (Pardot), Google Tag Manager, Google Ads, and Google Analytics, etc.
- Enhanced campaign influence reporting , increased visibility into marketing-influenced opportunities by over 90% and uncovered an additional $350M in attributable impact.
- Implemented an AI-driven attribution model and strategic refinements , which further boosted visibility into marketing influence by 45% and revealed over $280M in additional influenced opportunities the following year.
- Designed and launched automated email campaigns to re-engage 29K cold prospects, resulting in a 2× increase in the mailable database.
- Created a GDPR-compliant confirmed email opt-in process and built an automated consent-tracking system for prospects in regulated regions.
- Implemented a new cookie management platform (CMP) to capture visitor preferences, integrated with Pardot, Google Analytics, Google Ads, and Google Tag Manager.
Salesforce Administrator
ECHO Technology Solutions
09.2022 - 11.2022
- Managed multiple Salesforce instances , conducted campaign audits, managed user permissions, created custom fields, installed AppExchange apps, and handled data imports/exports.
- Optimized Account Engagement (Pardot) email marketing , developed Engagement Studio programs, segmented email lists, and custom templates to support client campaigns.
- Partnered with senior consultants and the CEO to launch an automated Pardot campaign to introduce a new flagship service offering.
- Served as the primary delivery contact for nonprofit clients, gathered requirements, built dynamic lists, and delivered tailored Salesforce solutions.
- Engaged in client discovery meetings , captured business requirements, defined user stories, and coordinated sprint tasks in an Agile environment.
- Analyzed 500+ statements of work (SOWs) and 5,000+ client requirements to identify service trends and support lead qualification refinement.
- Audited and restructured SharePoint architecture, at the request of the CTO, to support the company's largest-ever data migration.
- Developed comprehensive training materials (PDFs, diagrams, and videos) to drive end-user adoption of Salesforce, Pardot, SharePoint, and Jira.
Director & Consultant
Stained Glass Soul
03.2017 - 03.2023
- Launched a coaching and consulting business , providing personalized support to individuals and delivering digital solutions to small businesses.
- Provided over 1,500 hours of coaching and consulting to 200+ clients from diverse backgrounds. Fostered long-term relationships and measurable transformation.
- Achieved a 90% conversion rate from discovery calls to paying clients through active listening, tailored guidance, and relationship-building.
- Led digital transformation initiatives for small businesses, advised on branding, client engagement, and technology adoption.
- Designed and configured websites across multiple platforms (Carrd, Squarespace, Wix, WordPress), used CSS and HTML to customize UX features.
- Automated client onboarding workflows , improved intake efficiency and session scheduling through custom forms and integrations.
- Built email marketing funnels and nurture sequences with Mailchimp, MailerLite, and Squarespace to drive client engagement and retention.
Cyber Network Operator & SharePoint Administrator
United States Marine Corps
12.2008 - 10.2012
- Architected and administrated a secure SharePoint sit. Oversaw the migration of all company documents from a secure intranet to SharePoint.
- Instituted a self-directed training plan to become a SharePoint site architect in under 11 months to support the organization's digital transformation.
- Conducted stakeholder discovery sessions to define business needs and translate them into compliant security requirements.
- Designed a file-sharing and visibility framework aligned with strict government security policies to maintain secret file classifications.
- Created and managed over 500 SharePoint user accounts , and developed comprehensive training materials to support organization-wide adoption.
- Trained and mentored power users across departments to sustain adoption and promote SharePoint best practices.
Pardot Bootcamp Student & Salesforce Administrator Lab Team Member
Merivis
06.2022 - 09.2022
- Gained practical experience in Salesforce and Pardot through Merivis training cohorts for veterans and military spouses.
- Applied Agile Scrum methodology in a 3-week Salesforce challenge, completing six real-world scenarios ahead of schedule.
- Uploaded and segmented prospects, created dynamic lists, designed email templates, and configured Engagement Studio automations.
- Presented completed solutions to a panel of Salesforce professionals, receiving positive feedback on execution and delivery.
- Configured Pardot automations, emails, and user journeys to simulate client use cases and marketing workflows.
Education
Master of Arts - Spiritual Formation & Soul Care
Denver Seminary
Denver, COMaster of Arts - Religious Studies
Denver Seminary
Denver, COBachelor of Science - Management & Organizational Leadership
Grace University
Omaha, NESkills
- Salesforce CRM Expertise (7x Certified)
- Marketing Cloud Account Engagement
- Marketing Automation Tools
- Marketing Analytics
- Systems Integration
- Data Analysis and Reporting
- Data-driven Business Analysis
- Project Management
- Process Improvement
- Strategic Leadership
- Written and Verbal Communication
- Emotional Intelligence
Certification
- Salesforce Marketing Cloud Account Engagement (Pardot) Consultant
- Salesforce Marketing Cloud Account Engagement (Pardot) Specialist
- Salesforce Business Analyst
- Salesforce Platform App Builder
- Salesforce Certified Administrator
- Salesforce User Experience (UX) Designer
- Salesforce AI Associate
Software
Marketing Cloud Account Engagement (Pardot)
Google Analytics
Google Ads
Google Tag Manager
Mondaycom
Drupal
SharePoint
Office 365
Quote
When people talk, listen completely. Don’t be thinking what you’re going to say. Most people never listen.
Ernest Hemingway
Timeline
Associate Director of Marketing Automation & System Integration
Altasciences
01.2023 - Current
Salesforce Administrator
ECHO Technology Solutions
09.2022 - 11.2022
Pardot Bootcamp Student & Salesforce Administrator Lab Team Member
Merivis
06.2022 - 09.2022
Director & Consultant
Stained Glass Soul
03.2017 - 03.2023
Cyber Network Operator & SharePoint Administrator
United States Marine Corps
12.2008 - 10.2012
Master of Arts - Spiritual Formation & Soul Care
Denver Seminary
Master of Arts - Religious Studies
Denver Seminary
Bachelor of Science - Management & Organizational Leadership
Grace University
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