PATRICK MIMS
Summary
I am an accomplished marketing and brand strategist, bringing over eight years of expertise in digital products. I specialize in crafting innovative content and steering brand direction, underpinned by a robust analytical approach. My comprehensive background encompasses all aspects of digital marketing strategy and its implementation, driving significant business growth and enhancing brand visibility across multiple platforms.
Overview
14
14
years of professional experience
Work History
Digital Marketing Manager
Snow Peak USA
12.2021 - Current
- Oversee the development and distribution of digital marketing materials across various platforms including Google, Meta, Pinterest, YouTube, and Reddit.
- Manage the allocation of the pay-per-click (PPC) budget to maximize impact on the ecommerce B2C business, ensuring strategic deployment to achieve organizational goals.
- Lead the management of all digital marketing key performance indicators (KPIs) in alignment with the broader objectives of the organization.
- Direct and optimize multiple email marketing campaigns weekly, utilizing A/B testing to enhance performance and revenue generation.
- Design emails using Adobe Suite (Photoshop, Illustrator) and Klaviyo, maintaining a consistent and effective brand communication.
- Spearhead significant company projects including comprehensive upgrades to order tracking software, complete search engine optimization (SEO) revamps for the website, and the integration of a new gift card suite.
- Develop and execute a comprehensive plan for SEO optimization, including initial implementation, ongoing audits, and all related activities to enhance ecommerce visibility and performance.
- Chart the direct-to-consumer (DTC) customer journey from start to finish, focusing on optimizing each touchpoint for improved customer retention.
- Collaborate closely with the brand team to ensure that all creative initiatives are well-targeted and contribute to a deliberate and effective purchase funnel.
Digital Marketing Manager
Summit Hydraulics
07.2019 - 12.2021
- Responsible for all day-to-day marketing and general operations at a high level, reporting directly to the president of the company
- Responsible for all website maintenance, updates, and product integrations
- Responsible for developing overall company marketing strategy that included PPC campaigns, SEO, and influencer marketing which directly lead to an increase in revenue by 80% in the first six months of joining company
- Responsible for creation of all technical instruction manuals for complex hydraulic kits, valves, and switches
- Created all Operational, Marketing, and CX standard operating procedures from the ground up
- Created and tracked email marketing campaigns via Mailchimp and sendinblue
- Updated company website daily with blog posts, new products, and other pages in order to optimize user experience for customers
- Created landing pages, homepage design, marketing campaigns then implement A/B testing to analyze success
- Utilized and implemented advanced inventory management software to track manufactured items, stock exchange between multiple warehouses, and track orders through the website, Amazon, and eBay
- Provide high level of technical support through email and phone calls.
Marketing Associate
Summit Hydraulics
01.2018 - 07.2019
- Responsible for all day-to-day marketing and general operations at a high level, reporting directly to the president of the company
- Responsible for all website maintenance, updates, and product integrations
- Responsible for developing overall company marketing strategy that included PPC campaigns, SEO, and influencer marketing which directly lead to an increase in revenue by 80% in the first six months of joining company
- Responsible for creation of all technical instruction manuals for complex hydraulic kits, valves, and switches
- Created all Operational, Marketing, and CX standard operating procedures from the ground up
- Created and tracked email marketing campaigns via Mailchimp and sendinblue
- Updated company website daily with blog posts, new products, and other pages in order to optimize user experience for customers
- Created landing pages, homepage design, marketing campaigns then implement A/B testing to analyze success
- Utilized and implemented advanced inventory management software to track manufactured items, stock exchange between multiple warehouses, and track orders through the website, Amazon, and eBay
- Provide high level of technical support through email and phone calls.
EXPERIENCE TEACHER
LANDI ENGLISH
01.2018 - 10.2018
- Created and taught relevant English lessons focusing on building fluency
- Assessed progress of students to ensure success of language program
- Developed reading, writing, speaking and listening skills in students aged 10-18
- Prepared students for exams and oral presentations in their English classes.
Marketing Analyst Intern
Quantise
01.2014 - 08.2015
- Took part in campaign creation, organization, and implementation
- Tracked KPI's within the organization for key accounts within the marketing team
- Shadowed senior members of the analytics teams to review google analytics information
- Created preliminary weekly reports for clients regarding their marketing campaign.
HELICOPTER AIRFRAME & HYDRAULIC SYSTEMS MECHANIC
U.S. MARINE CORPS
12.2009 - 05.2014
- Inspected completed work by others to certify that maintenance standards were met
- Maintained repair logs, accurately documenting all preventive and corrective aircraft maintenance
- Successfully conducted routine and special inspections as required by all Naval regulations
- Read and interpreted maintenance manuals, service bulletins, and other specifications to determine the feasibility and method of repairing or replacing malfunctioning or damaged components
- Maintained, repaired, and rebuilt aircraft structures, functional components and parts.
Education
Bachelors Economics -
UNIVERSITY OF CALIFORNIA, BERKELEY
12.2017
Skills
- Digital Performance Marketing Expert
- DTC & Omnichannel Marketing
- Cross-Functional Team Collaboration
- Excel Mastery
- Google Analytics Expert
- Adobe Suite Proficiency
- Google & Meta Ads Specialist
- WordPress & UX Design
- SEO Proficiency
- HTML & CSS Skilled
- Klaviyo Expert
Personal Information
Title: ECOMMERCE MANAGER
Languages
Spanish
Limited Working
Timeline
Digital Marketing Manager
Snow Peak USA
12.2021 - Current
Digital Marketing Manager
Summit Hydraulics
07.2019 - 12.2021
Marketing Associate
Summit Hydraulics
01.2018 - 07.2019
EXPERIENCE TEACHER
LANDI ENGLISH
01.2018 - 10.2018
Marketing Analyst Intern
Quantise
01.2014 - 08.2015
HELICOPTER AIRFRAME & HYDRAULIC SYSTEMS MECHANIC
U.S. MARINE CORPS
12.2009 - 05.2014
Bachelors Economics -
UNIVERSITY OF CALIFORNIA, BERKELEY
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