Patrick Ouellette
Summary
Focused experience in overseeing social media, email, and SMS marketing for brands and organizations across a multitude of verticals. Accomplished in Creating email & SMS campaigns that drive revenue, and building engaging social strategy.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Space Pilot Digital
01.2022 - Current
- Executed robust, KPI and revenue-focused email marketing campaigns for e-commerce brands doing upwards of $1M in sales per year.
- Champion brand voice and identity with copywriters to ensure each campaign truly represents the client.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Developed influencer marketing campaigns for new products and tent-pole moments for clients, amassing over 1 million impressions across multiple different campaigns
- Increased email open rates by designing attention-grabbing subject lines and personalized content.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Lead day-to-day communication with a roster of 4-5 clients.
Social Media Manager
Glacial Multimedia
07.2020 - 01.2022
- Created content for 30+ clients across Facebook, Twitter, LinkedIn, and Instagram.
- Built multiple content calendars to keep clients a month ahead on social posting.
- Managed Glacial Multimedia's internal social media profiles as well as email marketing efforts to build thought leadership in the ophthalmology marketing space.
Social Media Coordinator
Baxter Brewing Company
09.2019 - 03.2020
- Managed Baxter Brewing Company and Baxter Outdoors Instagram and Facebook accounts.
- Created one-month time frame content calendars for social channels.
- Worked closely with the Baxter internal team to capture and create content for new releases and key company moments
- Developed and deployed the Baxter Brewing Company monthly newsletter on MailChimp and Klaviyo.
Education
B.A in Mass Communications - Marketing Communications
Husson University
05.2019
Skills
- Email Marketing
- MailChimp, Klaviyo, Hubspot, PipeDrive
- Postscript
- A and B Testing
- Campaign Management & Development
- KPI Monitoring
- Social Media Marketing
- Social Media Management
- SEO & SEM Knowledge
- Client Relations
Personal Information
Willing To Relocate: Anywhere
Timeline
Digital Marketing Manager
Space Pilot Digital
01.2022 - Current
Social Media Manager
Glacial Multimedia
07.2020 - 01.2022
Social Media Coordinator
Baxter Brewing Company
09.2019 - 03.2020
B.A in Mass Communications - Marketing Communications
Husson University
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