Self-motivated professional with 10 years of sales experience and broad expertise in lead generation, qualification and deal closing. Organized and detail-oriented in scheduling appointments and researching potential clients. Thrives in high-pressure environments and meets challenging sales targets. Skilled in cultivating productive customer relationships through knowledge of the research methodologies, sample solutions, and data analysis. Effectively demonstrate products, communicate with customers, overcome objections, and negotiate deals while building long-term, productive relationships.
Overview
10
10
years of professional experience
Work History
Senior Solutions Development Representative
MFour Mobile Research
Irvine , CA
10.2022 - Current
Achieved130% quota attainment over 2 quarters, while booking 51 Director-Level contacts at major companies (Nielsen, ESPN, Netflix,
Communicated with C-level, directors, and managers to convey values of MFour, while generating over $998,260 (133% of goal) in pipeline generation through lead generation.
Proposed, orchestrated and closed $120,000 subscription with one of largest global market research firms.
Managed accounts of multiple sample partners including Schlesinger, Prodege MR and others, handling day-to-day needs to secure15% YOY growth
Lead Generation, Prospecting, Pitching, Follow Ups, Creating Proposals, Negotiation, Forecasting, Contracting, Account Management, and Expansion.
Conveying MFour's value props through full cycle selling while discovering prospects' needs and developing intricate research solutions to achieve insights that uncover key findings.
Identifying prospects' needs and developing complex research solutions highlighting company advantages.
Solutions Development Representative
MFour Mobile Research
Irvine , CA
09.2021 - 10.2022
Won new business by articulating full value of company's capabilities to prospects through multiple avenues of outreach.
Achieved average of 114% quota attainment over 5 quarters booking most quality contacts on the sales team with 84 while generating $435,800 in revenue (249% of goal).
Work internally within multiple departments to ensure success from discovery, through fielding, and presenting unique insights.
Maintained sales tasks with detailed notes in Salesforce CRM system to assist in bringing in sales opportunities to closures.
Sale Representative
Treasury Wine Estates, County
Orange, CA
09.2018 - 08.2021
Manage 75 key grocery, retail, and drug accounts representing Brands such as 19 Crimes, Beringer, Matua, Sterling, Stag's Leap, Beaulieu Vineyards developing diverse portfolio of established and newly launched products.
Research, develop and execute all territory and specific key accounts to determine selling priorities targeting accounts with low volume sales leading to doubling territory goals in six months.
Sold $350,000 of products into grocery accounts in 2019, $420,000 of products in 2020, and $515,000 in 2021. Average of 20% or greater year over year.
Increased new business of 12 clients by taking over key accounts in open territories leveraging previous, established relationships leading to $50,000 in increased revenue per month.
Schedule and planned 2-3 in-store demos and tasting events monthly to bring knowledge directly to clients and customers to increase sales and relationships averaging +20% in increased monthly sales.
Acted as interim district manager to a team of nine sales representatives organizing team meetings to review and assess team and personal goals per quarter and successfully selling in team goal of 2,500 cases of Matua.
Educated and trained 6 new team members on sales presentation techniques, including market trends, sales strategies, and in-store programming.
Awarded "Excellence in Execution" for consistently excelling and executing company goals of setting, maintain and upselling, paid for programming in all chain accounts.
Sales Representative/ Merchandiser
Young's Market, Mission Viejo
Mission Viejo, CA
08.2014 - 08.2018
Managed 20 key grocery accounts in Orange County representing Brands such as Brown Forman, Tito's Vodka, Remy Martin, Bogle Vineyards, and Hess Winery.
Sold single quarter high of $377,632 in revenue to Kroger accounts by planning alongside decision-makers, tracking in-store inventory, establishing communication, analyzing in store trends, and demonstrating the value in stocking represented brands.
Increased Brown Forman Portfolio by +30%, averaging 2,500 units per year, generating $532,500 in sales.
Educated clients on benefits of maintaining Tito's Vodka on the sales floor, which led to increased volume (3,500 cases), sales ($707,700.00), and larger displays growing Tito’s average of 33% YOY.
Recognized as winner of "Find Your Line" incentive for 100% coverage in all stores and most units sold (250 cases/ $29,970) for O'Neil.
3-time member of "Sonoma Gran Cru Club" for excelling in sales for Sonoma in selling over 1,100 units generating $ 296,865 in revenue.
2-time member of "Proximo Leyendas Display” recognized for selling multiple Proximo displays above 75 cases, in total generating $80,954.
Ensured feature price promotions and display merchandising support from assigned territory chain account buyers demonstrating the power of consumer deals leading to increased sales client and strengthened relationship with buyers.
Coordinated activities using time management to achieve company and supplier established goals and sales objectives within assigned accounts.
Runner up for representative of the year in CA for outstanding year in sales in 2017.
Team and Events Relations Manager
SBRSPORTSINC
01.2013 - 06.2014
Coordinated, packed, and tracked over 1,000 promotional gift bags for teams across the country while promoting a 20% discount on items purchased online.
Enhanced client satisfaction by scheduling on-site demos, giveaways at large outdoor events/expos, and social media events resulting in an increase in social media followers of 50 followers per event and +10% increase in overall sales.
Coordinated partnering with new teams and athletes including creation of social media following and providing further promotion and advertisement.
Education
Bachelor of Arts - Psychology, History
University of Arizona Tucson
Tucson, AZ
2013
Associate of Arts - Humanities and Languages
Irvine Valley College
2011
Skills
Highly skilled in business development, account expansion, and outbound lead generation
Sales statistics analysis and forecasting through multiple CRM's (Salesforce, Hubspot, Karma)
Skilled in Microsoft Office (Word, Excel, Powerpoint, Outlook) and Google Drive (Sheets, Doc, Slides)
Reading and understanding complex dataset, as well as trends within consumer insights and analytics
Strong negotiation, verbal and communication skills